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Thermal Printing Market: An Overview

Thermal printing is a type of digital printing that creates an image when a thermal paper is heated. The presence of chemicals on the thermal paper tends to produce the required image when printed on a thermal printer. The need for thermal printing is due to its low maintenance cost, easy printing ability, and ease to recycle printed thermal papers. The papers printed from thermal printing can be easily recycled because of the short life of chemical coating on these papers. The images last for a few days after which they disappear making the papers to be reused again. Thermal printing provides fast printing and high quality of image, making it correctly readable. Printers used in thermal printing are lightweight, durable, and easy to use. Thermal printing is cost effective and delivers the product at high speed and with great quality. It is used in industries for printing receipts, bills, lottery tickets, and other labels. Thermal printing is used for various applications in hospitality, healthcare, transportation, logistics, and retail. Thermal printing minimizes manual error, reduces labor cost, and accurately enable product tracking. Different combination of chemicals used in thermal paper produces different images depending upon the need of the consumers.

Thermal Printing Market: Dynamics

Growing population, industrialization, and disposable income are the prime factors which can drive the thermal printing market. In addition to this, its increasing usage in healthcare industries and retail industry due to their expansion can raise the market for thermal printing. Data capture technologies and automatic identification for product improvement and growth of the e-commerce industry can increase the usage of thermal printing. Inkjet and laser printing solutions can be restraints on the growth of thermal printing. Barcode printing is anticipated to hold the largest share of thermal printing solutions in the forecast period.  Thermal printing market can be decreased due to the poor image quality of bar code labels and their heat setting problems. The company’s manufacturing thermal printing solutions are focusing on upgrading technology and preferring frequent product launches to cope up with the increasing demand. Introduction of a new version of desktop thermal printing and mobile printer solution can meet up the expectations of the consumers. Thermal printing can replace the traditional way of ads and can provide consumers with product related information by simply scanning the labels. Thermal printing can reduce the efforts to search for a product on mobile and can build a deeper communication between consumer and seller. Demand for product safety, anti-counterfeiting, wireless technologies is increasing, which can thrive the sales of thermal printing and allow its growth in the future.

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Thermal Printing Market: Segmentation

On the basis of printer type, the thermal printing market has been segmented into:

  • POS Printer
  • Barcode Printer
  • RFID Printer
  • Card Printer
  • Kiosk and ticket printer

On the basis of end use, the thermal printing market has been segmented into:

  • Healthcare
  • Transportation and Logistics
  • Retail
  • Manufacturing
  • Industries
  • Others

Thermal Printing Market: Regional Outlook

Countries in the regions of Europe, North America and the Asia Pacific have the largest printing industries, and therefore, the market for the thermal printing market is expected to rise. Thermal printing market in developed countries such as the U.S., Italy, and the UK is expected to have positive growth during the forecast period. It attributed to the high demand for thermal printing market incorporated in the retail, transportation and logistics, manufacturing industries, healthcare, and others. The increasing demand of convenience, easy to use and fast printing solutions which can recycle the printed papers, the market for thermal printing market in developing countries such as India, China, etc. are expected to rise.

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Thermal Printing Market: Key Players

  • Zebra Technologies Corporation
  • Seiko Epson Corporation
  • Bixolon EU
  • TSC Auto ID Technology Co., Ltd.
  • Star Micronics Co., Ltd. 
  • SATO HOLDINGS CORPORATION
  • Honeywell International Inc.
  • Fujitsu Ltd.
  • Toshiba Corporation
  • Brother Industries, Ltd.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Thermal Printing Market

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