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Tetraacetylethylenediamine or TAED is an organic compound that is an off-white to beige color powder and has a slight scent. TAED is used as a peroxide bleach activator in paper pulp and household detergents. TAED is manufactured by acetylation of ethylenediamine. It is a good “active oxygen” agent; hence, it is an important ingredient in laundry bleaches and detergents. Active oxygen agents such as sodium perborate, urea peroxide, sodium perphosphate, sodium percarbonate, and sodium persulfate release hydrogen peroxide, which reacts with TAED in a process called perhydrolysis. This process enables bleaching to produce active oxygen species even at lower temperature by forming peroxyacetic ion. TAED can be easily degraded by waste water treatment as its density is less than that of water. Hence, it has minimal environmental impact. 

TAED is used in detergents, cleaning agents, and bleaching agents. In terms of consumption, the detergents market holds the largest share of the TAED market with more than three-fourth share. Denture cleaner, disinfectants, etc. are included in the cleaning application of TAED, Thus, cleaning application is projected to be the fastest-growing segment of the TAED market during the forecast period. The market for disinfectants is expanding rapidly. This, in turn, is driving growth of the TAED market. However, the market would have to overcome barriers such as price volatility of raw materials and limited application areas to meet increasing demand for TAED. TAED provides white color to paper in the pulp and paper industry. TAED acts as a bleaching agent in the textile industry. It is also used in dishwashing. Prices of TAED vary with each region according to availability of raw materials and technology used in the synthesis of TAED in that particular region. 

The global market for TAED is primarily concentrated in Europe. Europe accounts for more than 50% share of the global market for TAED due to factors such as availability of raw materials, use of advanced technology to synthesize the product, and awareness among people regarding application and benefits of TAED. North America and Latin America holds the second largest market share and are the fastest growing market for TAED. It is followed by Asia Pacific which is expanding market for global TAED due to factors such as high disposable income of consumers and increasing urbanization. Growth in the textiles market is boosting demand for TAED in Asia Pacific. TAED has harmful side effects when swallowed, inhaled, or absorbed through the skin. It leads to irritation of the digestive tract, eyes, and respiratory system. Extensive Research and development is being carried out to reduce side effects of TAED and increase its applications in various fields. Key product manufacturers in the TAED market are concentrating on emerging countries such as China and India, which are projected to drive industrial development during the forecast period. 

Some of the key manufacturers of TAED are Zhejiang Jinke Peroxides Co., Ltd, Warwick Chemicals, Triveni Chemicals, Weylchem Group, Panreac Quimica, Shangyu Jiehua Chemical Co., Ltd., and Dongyang Tianyu Chemicals Co., Ltd. The market is fragmented and is expected to witness decent growth in the near future due to agreements and partnerships, expansions, and new investments for TAED plants. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Tetraacetylethylenediamine Market