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Term Insurance Market

Term Insurance Market (Type: Level Term Policy, Renewable or Convertible, Annual Renewable Term, and Mortgage Life Insurance; and Buying Channel: Direct Channel [Direct Email, Call Centers, and Online Company Websites] and Indirect Channel [Agency, Brokers, and Online Aggregators]) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2020 - 2030

Term Insurance Companies to Focus on Curating Strategic Plans and Transformation Programs to Launch New Products

The finance sector has been consistently treading through uncertainty and exhibited fluctuating growth patterns over the past few years due to an array of factors. A number of insurance companies have entered the current financial ecosystem around the world due to which, there is no dearth of insurance services, particularly in the urban regions of the world. Some of the factors that have had a negative impact on the demand for term insurance include looming threat of a global recession, low interest rates, and stagnant growth. At present, players operating in the current term insurance market landscape are focusing on devising strategic plans and transformation programs to roll out products and solutions to attract a larger consumer base.

The evolving demographics around different regions of the world coupled with a considerable shift in lifestyle choices are factors expected to have a strong influence on the term insurance market during the forecast period. Insurance companies are projected to consistently forge solid customer-relationships by finding value proposition. One of the leading factors that is likely to provide an impetus for the growth of the term insurance market is the noteworthy rise in the middle class population, especially in developing regions of the world, including Middle East & Africa and Asia Pacific.

At the back of these factors, along with consistent expansion into newer markets by several top tier insurance companies, the global term insurance market is expected to attain a market value of US$ 353.4 Bn by the end of 2030.

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Exponential Rise in Middle Class Population in Developing Regions to Aid Market Growth

The consistent shift in the overall demographics around the world is expected to remain a key factor that is likely to influence the expansion of the global term insurance market. While a significant rise in the aging population, along with low birth rates in certain regions of the world could potentially hinder the demand for term insurance in these regions, the exponential surge in the middle class population in developing regions of the world is projected to provide lucrative opportunities for insurers.

In addition, as consumers in Asia Pacific and Africa continue to focus on savings, the demand for term insurance policies in these regions has witnessed considerable growth over the past decade– a trend that is anticipated to continue during the forecast period.

As technological advancements continue to penetrate the financial sector, customer expectations around the world have increased. At present, players operating in the current term insurance market are increasingly focusing on creating improving the efficiency of their digital channels and customization to gain an edge in the competitive market landscape. The analysts at Transparency Market Research are of the opinion that high customization, low unit costs, and innovations are expected to have a positive impact on the sales of term insurance policies over the assessment period.

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Due to the digital transformation across the term finance market worldwide, players in the term insurance market are increasingly focusing on improving their digital presence and services to establish a strong foothold in the market. Although sales via online channels are likely to remain lower than offline sales channels in the first half of the assessment period, as technology continues to evolve, more number of consumers are expected to turn to online distribution channels due to convenience and lower costs. In addition, as Internet-savvy consumers continue to grow in numbers in the various regions of the world, online sales are expected to witness consistent growth during the assessment period.

Demand for Term Insurance on Rise amid COVID-19 Pandemic

The ongoing COVID-19 pandemic has had a strong impact on various core industrial sectors. However, one of the few markets that is expected to witness growth amid the ongoing pandemic is the term insurance market. The COVID-19 pandemic has had a strong influence on the term and health insurance segment in several regions around the world. The demand for term insurance policies has witnessed considerable rise in 2020 and as per current observations, term insurance covers are likely to gain further momentum as lockdown norms in several nations are relaxed.

Although rising costs of term insurance covers could pose as a major barrier, market players are strongly emphasizing on revising their interest rates and reinsurance premium rates to increase sales.

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Analysts’ Viewpoint

The global term insurance market is expected to grow at a moderate CAGR of ~4% during the forecast period. The market growth is primarily driven by a range of factors, including rising middle-class population in developing regions, availability of a range of bespoke term insurance covers, and advent of new digital sales channels. Market players should largely focus on devising effective marketing strategies, along with building customer relationships by finding a value proposition to establish a solid foothold in the current market landscape. Although online sales will remain lower than that of offline sales during the first half of the forecast period, the trend is expected to change in the second half of the forecast period.

Term Insurance Market: Overview

  • According to Transparency Market Research’s latest report on the global term insurance market for the period 2018–2030 (wherein 2020 to 2030 is the forecast period and 2019 is the base year), growth in online aggregators is significantly driving the global term insurance market
  • In the report, revenue generated by the global term insurance market has been mentioned in terms of value (US$ Bn) throughout the forecast period

Significant Growth in Online Aggregators: A Key Driver of Term Insurance Market

  • Term Insurance online aggregators are expected to continue to grow at a rapid pace in the coming years, both through expansion into new markets and offering new products. This growth of term insurance online aggregators is highly influenced by the shift in the use of the Internet for procurement and management of insurance policies.
  • Growth in term insurance online aggregators has enabled them to focus on strategies to extract more value from the customer relationship. Furthermore, they also make use of their distribution power to obtain better terms of trade from carriers, whether in the form of new pricing models or other concessions.
  • In addition, term insurance aggregators are using new platforms, including social media and mobile to find and attract new customers

Uncertainty and Low Cash Value Offered by Term Insurance: A Key Restraining Factor of Term Insurance Market

  • One of the major drawbacks of term insurance is that premiums increase as policy holder ages. When someone buys term insurance in their 20s or 30s, it is relatively economical compared to when someone has to renew their term insurance policy later in their 50s or 60s. This potentially hinders the adoption of term insurance policies and increases the risk of low switching cost to permanent insurance policies.
  • In addition, term insurances mostly stop providing coverage when the term ends. If the buyer wants to renew their term insurance policy after the period term ends, the age factor alone might hike the cost of term insurance, restraining its acceptance among consumers.
  • Besides, most term insurances are not designed to offer cash value, which is also a noteworthy disadvantage of term insurance compared to permanent insurance

Development of Personalized Customer Experience: A Key Opportunity in Term Insurance Market

  • Customer expectations revolve largely around digital channels and tailored experiences. This has been rising. Creating unique and personalized customer experiences has been a priority for several years, indicating that many companies are still playing catch-up and remain vulnerable to non-traditional players.
  • Term insurance service providers in the industry are strategizing to deeply understand how customer expectations are changing, and leveraging the relevant technologies to deliver products, services, and experiences that match those expectations
  • This growth opportunity is further expected to be fueled by increased adoption of Mobile Cloud Computing, Big Data analytics, and social media

Term Insurance Market: Competition Landscape

  • Detailed profiles of manufacturers in the term insurance market have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies
  • Key players operating in the global term insurance market include 
    • AIA Group
    • AIG
    • Allianz SE
    • AXA
    • Berkshire Hathway
    • Brighthouse Financial
    • China Life Insurance
    • Prudential PLC
    • United Health Group
    • Zurich Insurance Group

Term Insurance Market: Key Developments

  • In May 2020, the AIA Group announced that it adopted the Global Investment Performance Standards (GIPS®). This would enable the company to ensure that the investment performance information utilized for governance and decision-making meets the highest standards of integrity.
  • In April 2020, Berkshire Hathaway Specialty Insurance (BHSI) announced that it had introduced a few new policies tailored expressly for the U.K. financial institutions. These include Professional First Financial Institutions Civil, Liability Insurance, and Executive First Financial Institutions D&O Liability Insurance.

Term Insurance Market – Segmentation

TMR’s study on the global term insurance market includes information categorized into three sections ? by type, buying channel, and region. Changing industry trends and other crucial market dynamics associated with these sections of the term insurance market have been discussed in detail.

Type

Level Term Policy

Renewable or Convertible

Annual Renewable Term

Mortgage Life Insurance

Buying Channel

Direct Channel

  • Direct Email
  • Call Centers
  • Online Company Websites

Indirect Channel

  • Agency
  • Brokers
  • Online Aggregators

 

Region

North America

  • U.S.
  • Canada
  • Rest of North America

Europe

  • Germany
  • France
  • U.K.
  • Rest of Europe

Asia Pacific

  • China
  • India
  • Japan
  • Rest of Asia Pacific

Middle East & Africa

  • GCC Countries
  • South Africa
  • Rest of MEA

South America

  • Brazil
  • Mexico
  • Rest of South America
Term Insurance Market

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Section 1. Preface

        1.1. Market Definition and Scope

        1.2. Market Segmentation

        1.3. Key Research Objectives

        1.4. Research Highlights

Section 2. Assumptions

Section 3. Research Methodology

Section 4. Executive Summary

Section 5. Market Overview

        5.1. Introduction

        5.2. Market Dynamics

            5.2.1. Drivers

            5.2.2. Restraints

            5.2.3. Opportunities

        5.3. Industry SWOT Analysis

        5.4. Porter’s Five Forces Analysis

        5.5. Ecosystem Analysis

        5.6. COVID-19 Impact Analysis – Regional Level

        5.7. Consumer Buying Behavior

        5.8. Key Trends Analysis 

            5.8.1. Demand Side Analysis

            5.8.2. Supply Side Analysis

        5.9. Key Market Indicators

            5.9.1. Overview on Population of Major Countries

            5.9.2. Overview on Age Demographics of Major Countries

        5.10. Global Term Insurance Market Analysis and Forecast, 2018 - 2030

            5.10.1. Market Revenue Projections (US$ Bn)

Section 6. Global Term Insurance Market Analysis and Forecast, By Type 

        6.1. Global Term Insurance Market Size (US$ Bn) Forecast, By Type, 2018-2030

            6.1.1. Level Term Policy

            6.1.2. Renewable or Convertible

            6.1.3. Annual Renewable Term

            6.1.4. Mortgage Life Insurance

        6.2. Incremental Opportunity, By Type 

Section 7. Global Term Insurance Market Analysis and Forecast, By Buying Channel 

        7.1. Global Term Insurance Market Size (US$ Bn) Forecast, By Buying Channel, 2018-2030

            7.1.1. Direct Channel

                7.1.1.1. Direct E-mail

                7.1.1.2. Call Center

                7.1.1.3. Online Company Websites

            7.1.2. Indirect Channel

                7.1.2.1. Agency

                7.1.2.2. Brokers

                7.1.2.3. Online Aggregators

        7.2. Incremental Opportunity, By Buying Channel 

Section 8. Global Term Insurance Market Analysis and Forecast, By Region

        8.1. Term Insurance Market Size (US$ Bn) Forecast, By Region, 2018-2030

            8.1.1. North America

            8.1.2. Europe

            8.1.3. Asia Pacific

            8.1.4. Middle East & Africa

            8.1.5. South America

        8.2. Incremental Opportunity, By Region

Section 9. North America Term Insurance Market Analysis and Forecast

        9.1. Regional Snapshot

        9.2. Term Insurance Market Size (US$ Bn) Forecast, By Type, 2018-2030

            9.2.1. Level Term Policy

            9.2.2. Renewable or Convertible

            9.2.3. Annual Renewable Term

            9.2.4. Mortgage Life Insurance

        9.3. Term Insurance Market Size (US$ Bn) Forecast, By Buying Channel, 2018-2030

            9.3.1. Direct Channel

                9.3.1.1. Direct E-mail

                9.3.1.2. Call Center

                9.3.1.3. Online Company Websites

            9.3.2. Indirect Channel

                9.3.2.1. Agency

                9.3.2.2. Brokers

                9.3.2.3. Online Aggregators

        9.4. Term Insurance Market Size (US$ Bn) Forecast, By Country & Sub-region, 2018-2030

            9.4.1. U.S.

            9.4.2. Canada

            9.4.3. Rest of North America

        9.5. Incremental Opportunity Analysis

Section 10. Europe Term Insurance Market Analysis and Forecast

        10.1. Regional Snapshot

        10.2. Term Insurance Market Size (US$ Bn) Forecast, By Type, 2018-2030

            10.2.1. Level Term Policy

            10.2.2. Renewable or Convertible

            10.2.3. Annual Renewable Term

            10.2.4. Mortgage Life Insurance

        10.3. Term Insurance Market Size (US$ Bn) Forecast, By Buying Channel, 2018-2030

            10.3.1. Direct Channel

                10.3.1.1. Direct E-mail

                10.3.1.2. Call Center

                10.3.1.3. Online Company Websites

            10.3.2. Indirect Channel

                10.3.2.1. Agency

                10.3.2.2. Brokers

                10.3.2.3. Online Aggregators

        10.4. Term Insurance Market Size (US$ Bn) Forecast, By Country & Sub-region, 2018-2030

            10.4.1. U.K.

            10.4.2. Germany

            10.4.3. France

            10.4.4. Rest of Europe

        10.5. Incremental Opportunity Analysis

Section 11. Asia Pacific Term Insurance Market Analysis and Forecast

        11.1. Regional Snapshot

        11.2. Term Insurance Market Size (US$ Bn) Forecast, By Type, 2018-2030

            11.2.1. Level Term Policy

            11.2.2. Renewable or Convertible

            11.2.3. Annual Renewable Term

            11.2.4. Mortgage Life Insurance

        11.3. Term Insurance Market Size (US$ Bn) Forecast, By Buying Channel, 2018-2030

            11.3.1. Direct Channel

                11.3.1.1. Direct E-mail

                11.3.1.2. Call Center

                11.3.1.3. Online Company Websites

            11.3.2. Indirect Channel

                11.3.2.1. Agency

                11.3.2.2. Brokers

                11.3.2.3. Online Aggregators

        11.4. Term Insurance Market Size (US$ Bn) Forecast, By Country & Sub-region, 2018-2030

            11.4.1. China

            11.4.2. India

            11.4.3. Japan

            11.4.4. Rest of Asia Pacific

        11.5. Incremental Opportunity Analysis

Section 12. Middle East & Africa Term Insurance Market Analysis and Forecast

        12.1. Regional Snapshot

        12.2. Term Insurance Market Size (US$ Bn) Forecast, By Type, 2018-2030

            12.2.1. Level Term Policy

            12.2.2. Renewable or Convertible

            12.2.3. Annual Renewable Term

            12.2.4. Mortgage Life Insurance

        12.3. Term Insurance Market Size (US$ Bn) Forecast, By Buying Channel, 2018-2030

            12.3.1. Direct Channel

                12.3.1.1. Direct E-mail

                12.3.1.2. Call Center

                12.3.1.3. Online Company Websites

            12.3.2. Indirect Channel

                12.3.2.1. Agency

                12.3.2.2. Brokers

                12.3.2.3. Online Aggregators

        12.4. Term Insurance Market Size (US$ Bn) Forecast, By Country & Sub-region, 2018-2030

            12.4.1. GCC

            12.4.2. South Africa

            12.4.3. Rest of Middle East & Africa

        12.5. Incremental Opportunity Analysis

Section 13. South America Term Insurance Market Analysis and Forecast

        13.1. Regional Snapshot

        13.2. Term Insurance Market Size (US$ Bn) Forecast, By Type, 2018-2030

            13.2.1. Level Term Policy

            13.2.2. Renewable or Convertible

            13.2.3. Annual Renewable Term

            13.2.4. Mortgage Life Insurance

        13.3. Term Insurance Market Size (US$ Bn) Forecast, By Buying Channel, 2018-2030

            13.3.1. Direct Channel

                13.3.1.1. Direct E-mail

                13.3.1.2. Call Center

                13.3.1.3. Online Company Websites

            13.3.2. Indirect Channel

                13.3.2.1. Agency

                13.3.2.2. Brokers

                13.3.2.3. Online Aggregators

        13.4. Term Insurance Market Size (US$ Bn) Forecast, By Country & Sub-region, 2018-2030

            13.4.1. Brazil

            13.4.2. Rest of South America

        13.5. Incremental Opportunity Analysis

Section 14. Competition Landscape

        14.1. Market Player – Competition Dashboard

        14.2. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview) 

            14.2.1. AIA Group Ltd.

                14.2.1.1. Company Overview

                14.2.1.2. Sales Area/Geographical Presence

                14.2.1.3. Revenue

                14.2.1.4. Strategy & Business Overview

            14.2.2. American International Group, Inc.

                14.2.2.1. Company Overview

                14.2.2.2. Sales Area/Geographical Presence

                14.2.2.3. Revenue

                14.2.2.4. Strategy & Business Overview

            14.2.3. Allianz SE

                14.2.3.1. Company Overview

                14.2.3.2. Sales Area/Geographical Presence

                14.2.3.3. Revenue

                14.2.3.4. Strategy & Business Overview

            14.2.4. AXA

                14.2.4.1. Company Overview

                14.2.4.2. Sales Area/Geographical Presence

                14.2.4.3. Revenue

                14.2.4.4. Strategy & Business Overview

            14.2.5. Berkshire Hathaway

                14.2.5.1. Company Overview

                14.2.5.2. Sales Area/Geographical Presence

                14.2.5.3. Revenue

                14.2.5.4. Strategy & Business Overview

            14.2.6. Brighthouse Financial (MetLife)

                14.2.6.1. Company Overview

                14.2.6.2. Sales Area/Geographical Presence

                14.2.6.3. Revenue

                14.2.6.4. Strategy & Business Overview

            14.2.7. China Life Insurance Company

                14.2.7.1. Company Overview

                14.2.7.2. Sales Area/Geographical Presence

                14.2.7.3. Revenue

                14.2.7.4. Strategy & Business Overview

            14.2.8. Prudential PLC

                14.2.8.1. Company Overview

                14.2.8.2. Sales Area/Geographical Presence

                14.2.8.3. Revenue

                14.2.8.4. Strategy & Business Overview

            14.2.9. United Health Group

                14.2.9.1. Company Overview

                14.2.9.2. Sales Area/Geographical Presence

                14.2.9.3. Revenue

                14.2.9.4. Strategy & Business Overview

            14.2.10. Zurich Insurance Group Ltd.

                14.2.10.1. Company Overview

                14.2.10.2. Sales Area/Geographical Presence

                14.2.10.3. Revenue

                14.2.10.4. Strategy & Business Overview

Section 15. Key Takeaways

List of Tables

Table 1: Global Term Insurance Market Value, By Type, US$ Bn, 2018-2030  

Table 2: Global Term Insurance Market Value, by Buying Channel, US$ Bn, 2018-2030  

Table 3: Global Term Insurance Market Value, by Region, US$ Bn, 2018-2030  

Table 4: North America Term Insurance Market Value, By Type, US$ Bn, 2018-2030  

Table 5: North America Term Insurance Market Value, by Buying Channel, US$ Bn, 2018-2030  

Table 6: North America Term Insurance Market Value, by Country, US$ Bn, 2018-2030  

Table 7: Europe Term Insurance Market Value, By Type, US$ Bn, 2018-2030  

Table 8: Europe Term Insurance Market Value, by Buying Channel, US$ Bn, 2018-2030  

Table 9: Europe Term Insurance Market Value, by Country, US$ Bn, 2018-2030  

Table 10: Asia Pacific Term Insurance Market Value, By Type, US$ Bn, 2018-2030  

Table 11: Asia Pacific Term Insurance Market Value, by Buying Channel, US$ Bn, 2018-2030  

Table 12: Asia Pacific Term Insurance Market Value, by Country, US$ Bn, 2018-2030  

Table 13: Middle East & Africa Term Insurance Market Value, By Type, US$ Bn, 2018-2030  

Table 14: Middle East & Africa Term Insurance Market Value, by Buying Channel, US$ Bn, 2018-2030  

Table 15: Middle East & Africa Term Insurance Market Value, by Country, US$ Bn, 2018-2030  

Table 16: South America Term Insurance Market Value, By Type, US$ Bn, 2018-2030  

Table 17: South America Term Insurance Market Value, by Buying Channel, US$ Bn, 2018-2030  

Table 18: South America Term Insurance Market Value, by Country, US$ Bn, 2018-2030  k8xzv d

List of Figures

Figure 1: Global Term Insurance Market Value, By Type, US$ Bn, 2018-2030  

Figure 2: Global Term Insurance Market Incremental Opportunity, By Type, 2020-2030

Figure 3: Global Term Insurance Market Value, by Buying Channel, US$ Bn, 2018-2030  

Figure 4: Global Term Insurance Market Incremental Opportunity, by Buying Channel, 2020-2030

Figure 5: Global Term Insurance Market Value, by Region, US$ Bn, 2018-2030  

Figure 6: Global Term Insurance Market Incremental Opportunity, by Region, 2020-2030

Figure 7: North America Term Insurance Market Value, By Type, US$ Bn, 2018-2030  

Figure 8: North America Term Insurance Market Incremental Opportunity, By Type, 2020-2030

Figure 9: North America Term Insurance Market Value, by Buying Channel, US$ Bn, 2018-2030  

Figure 10: North America Term Insurance Market Incremental Opportunity, by Buying Channel, 2020-2030

Figure 11: North America Term Insurance Market Value, by Country, US$ Bn, 2018-2030  

Figure 12: North America Term Insurance Market Incremental Opportunity, by Country, 2020-2030

Figure 13: Europe Term Insurance Market Value, By Type, US$ Bn, 2018-2030  

Figure 14: Europe Term Insurance Market Incremental Opportunity, By Type, 2020-2030

Figure 15: Europe Term Insurance Market Value, by Buying Channel, US$ Bn, 2018-2030  

Figure 16: Europe Term Insurance Market Incremental Opportunity, by Buying Channel, 2020-2030

Figure 17: Europe Term Insurance Market Value, by Country, US$ Bn, 2018-2030  

Figure 18: Europe Term Insurance Market Incremental Opportunity, by Country, 2020-2030

Figure 19: Asia Pacific Term Insurance Market Value, By Type, US$ Bn, 2018-2030  

Figure 20: Asia Pacific Term Insurance Market Incremental Opportunity, By Type, 2020-2030

Figure 21: Asia Pacific Term Insurance Market Value, by Buying Channel, US$ Bn, 2018-2030  

Figure 22: Asia Pacific Term Insurance Market Incremental Opportunity, by Buying Channel, 2020-2030

Figure 23: Asia Pacific Term Insurance Market Value, by Country, US$ Bn, 2018-2030  

Figure 24: Asia Pacific Term Insurance Market Incremental Opportunity, by Country, 2020-2030

Figure 25: Middle East & Africa Term Insurance Market Value, By Type, US$ Bn, 2018-2030  

Figure 26: Middle East & Africa Term Insurance Market Incremental Opportunity, By Type, 2020-2030

Figure 27: Middle East & Africa Term Insurance Market Value, by Buying Channel, US$ Bn, 2018-2030  

Figure 28: Middle East & Africa Term Insurance Market Incremental Opportunity, by Buying Channel, 2020-2030

Figure 29: Middle East & Africa Term Insurance Market Value, by Country, US$ Bn, 2018-2030  

Figure 30: Middle East & Africa Term Insurance Market Incremental Opportunity, by Country, 2020-2030

Figure 31: South America Term Insurance Market Value, By Type, US$ Bn, 2018-2030  

Figure 32: South America Term Insurance Market Incremental Opportunity, By Type, 2020-2030

Figure 33: South America Term Insurance Market Value, by Buying Channel, US$ Bn, 2018-2030  

Figure 34: South America Term Insurance Market Incremental Opportunity, by Buying Channel, 2020-2030

Figure 35: South America Term Insurance Market Value, by Country, US$ Bn, 2018-2030

Figure 36: South America Term Insurance Market Incremental Opportunity, by Country, 2020-2030

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