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Term Insurance Companies to Focus on Curating Strategic Plans and Transformation Programs to Launch New Products

The finance sector has been consistently treading through uncertainty and exhibited fluctuating growth patterns over the past few years due to an array of factors. A number of insurance companies have entered the current financial ecosystem around the world due to which, there is no dearth of insurance services, particularly in the urban regions of the world. Some of the factors that have had a negative impact on the demand for term insurance include looming threat of a global recession, low interest rates, and stagnant growth. At present, players operating in the current term insurance market landscape are focusing on devising strategic plans and transformation programs to roll out products and solutions to attract a larger consumer base.

The evolving demographics around different regions of the world coupled with a considerable shift in lifestyle choices are factors expected to have a strong influence on the term insurance market during the forecast period. Insurance companies are projected to consistently forge solid customer-relationships by finding value proposition. One of the leading factors that is likely to provide an impetus for the growth of the term insurance market is the noteworthy rise in the middle class population, especially in developing regions of the world, including Middle East & Africa and Asia Pacific.

At the back of these factors, along with consistent expansion into newer markets by several top tier insurance companies, the global term insurance market is expected to attain a market value of US$ 353.4 Bn by the end of 2030.

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Exponential Rise in Middle Class Population in Developing Regions to Aid Market Growth

The consistent shift in the overall demographics around the world is expected to remain a key factor that is likely to influence the expansion of the global term insurance market. While a significant rise in the aging population, along with low birth rates in certain regions of the world could potentially hinder the demand for term insurance in these regions, the exponential surge in the middle class population in developing regions of the world is projected to provide lucrative opportunities for insurers.

In addition, as consumers in Asia Pacific and Africa continue to focus on savings, the demand for term insurance policies in these regions has witnessed considerable growth over the past decade– a trend that is anticipated to continue during the forecast period.

As technological advancements continue to penetrate the financial sector, customer expectations around the world have increased. At present, players operating in the current term insurance market are increasingly focusing on creating improving the efficiency of their digital channels and customization to gain an edge in the competitive market landscape. The analysts at Transparency Market Research are of the opinion that high customization, low unit costs, and innovations are expected to have a positive impact on the sales of term insurance policies over the assessment period.

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Due to the digital transformation across the term finance market worldwide, players in the term insurance market are increasingly focusing on improving their digital presence and services to establish a strong foothold in the market. Although sales via online channels are likely to remain lower than offline sales channels in the first half of the assessment period, as technology continues to evolve, more number of consumers are expected to turn to online distribution channels due to convenience and lower costs. In addition, as Internet-savvy consumers continue to grow in numbers in the various regions of the world, online sales are expected to witness consistent growth during the assessment period.

Demand for Term Insurance on Rise amid COVID-19 Pandemic

The ongoing COVID-19 pandemic has had a strong impact on various core industrial sectors. However, one of the few markets that is expected to witness growth amid the ongoing pandemic is the term insurance market. The COVID-19 pandemic has had a strong influence on the term and health insurance segment in several regions around the world. The demand for term insurance policies has witnessed considerable rise in 2020 and as per current observations, term insurance covers are likely to gain further momentum as lockdown norms in several nations are relaxed.

Although rising costs of term insurance covers could pose as a major barrier, market players are strongly emphasizing on revising their interest rates and reinsurance premium rates to increase sales.

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Analysts’ Viewpoint

The global term insurance market is expected to grow at a moderate CAGR of ~4% during the forecast period. The market growth is primarily driven by a range of factors, including rising middle-class population in developing regions, availability of a range of bespoke term insurance covers, and advent of new digital sales channels. Market players should largely focus on devising effective marketing strategies, along with building customer relationships by finding a value proposition to establish a solid foothold in the current market landscape. Although online sales will remain lower than that of offline sales during the first half of the forecast period, the trend is expected to change in the second half of the forecast period.

Term Insurance Market: Overview

  • According to Transparency Market Research’s latest report on the global term insurance market for the period 2018–2030 (wherein 2020 to 2030 is the forecast period and 2019 is the base year), growth in online aggregators is significantly driving the global term insurance market
  • In the report, revenue generated by the global term insurance market has been mentioned in terms of value (US$ Bn) throughout the forecast period

Significant Growth in Online Aggregators: A Key Driver of Term Insurance Market

  • Term Insurance online aggregators are expected to continue to grow at a rapid pace in the coming years, both through expansion into new markets and offering new products. This growth of term insurance online aggregators is highly influenced by the shift in the use of the Internet for procurement and management of insurance policies.
  • Growth in term insurance online aggregators has enabled them to focus on strategies to extract more value from the customer relationship. Furthermore, they also make use of their distribution power to obtain better terms of trade from carriers, whether in the form of new pricing models or other concessions.
  • In addition, term insurance aggregators are using new platforms, including social media and mobile to find and attract new customers

Uncertainty and Low Cash Value Offered by Term Insurance: A Key Restraining Factor of Term Insurance Market

  • One of the major drawbacks of term insurance is that premiums increase as policy holder ages. When someone buys term insurance in their 20s or 30s, it is relatively economical compared to when someone has to renew their term insurance policy later in their 50s or 60s. This potentially hinders the adoption of term insurance policies and increases the risk of low switching cost to permanent insurance policies.
  • In addition, term insurances mostly stop providing coverage when the term ends. If the buyer wants to renew their term insurance policy after the period term ends, the age factor alone might hike the cost of term insurance, restraining its acceptance among consumers.
  • Besides, most term insurances are not designed to offer cash value, which is also a noteworthy disadvantage of term insurance compared to permanent insurance

Development of Personalized Customer Experience: A Key Opportunity in Term Insurance Market

  • Customer expectations revolve largely around digital channels and tailored experiences. This has been rising. Creating unique and personalized customer experiences has been a priority for several years, indicating that many companies are still playing catch-up and remain vulnerable to non-traditional players.
  • Term insurance service providers in the industry are strategizing to deeply understand how customer expectations are changing, and leveraging the relevant technologies to deliver products, services, and experiences that match those expectations
  • This growth opportunity is further expected to be fueled by increased adoption of Mobile Cloud Computing, Big Data analytics, and social media

Term Insurance Market: Competition Landscape

  • Detailed profiles of manufacturers in the term insurance market have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies
  • Key players operating in the global term insurance market include 
    • AIA Group
    • AIG
    • Allianz SE
    • AXA
    • Berkshire Hathway
    • Brighthouse Financial
    • China Life Insurance
    • Prudential PLC
    • United Health Group
    • Zurich Insurance Group

Term Insurance Market: Key Developments

  • In May 2020, the AIA Group announced that it adopted the Global Investment Performance Standards (GIPS®). This would enable the company to ensure that the investment performance information utilized for governance and decision-making meets the highest standards of integrity.
  • In April 2020, Berkshire Hathaway Specialty Insurance (BHSI) announced that it had introduced a few new policies tailored expressly for the U.K. financial institutions. These include Professional First Financial Institutions Civil, Liability Insurance, and Executive First Financial Institutions D&O Liability Insurance.

Term Insurance Market – Scope of the Report

A new study on the global term insurance market has been published by Transparency Market Research (TMR). It presents a wealth of information on key market dynamics, including the drivers, market trends, and challenges, as well as the structure of the global term insurance market. TMR’s study offers valuable information about the global term insurance market to illustrate how the market would grow during the forecast period 2020 - 2030.

Key indicators of market growth, which include value chain as well as supply chain analyses, and Compound Annual Growth Rate (CAGR) have elucidated in TMR’s study in a comprehensive manner. This data can help readers interpret quantitative growth aspects of the global term insurance market during the forecast period.

An extensive analysis on business strategies of leading market players has also been featured in the TMR’s study on the global term insurance market. This can help readers understand principal factors to foresee growth in the global term insurance market. In this study, readers can also find specific data on the qualitative and quantitative growth avenues for the global term insurance market, which is expected to guide market players in making apt decisions in the future.

Key Questions Answered in TMR’s Study on Term Insurance Market

  • What are the key factors influencing the term insurance market in each region?
  • What will be the CAGR of the global term insurance market between 2018 and 2030?
  • What is the future scope and changing trends in technologies in the global term insurance market?
  • Which factors will impede the growth of the global term insurance market during the forecast period?
  • Which are the leading companies in the global term insurance market?

Research Methodology – Term Insurance Market

A unique research methodology has been utilized by TMR to conduct a comprehensive research on the growth of the global term insurance market and arrive at conclusions on the future growth prospects of the market. This research methodology is a combination of primary and secondary research, which helps analysts warrant the accuracy and reliability of the drawn conclusions.

Secondary sources referred to by analysts during the production of the global term insurance market report include statistics from company annual reports, SEC filings, company websites, World Bank database, investor presentations, regulatory databases, government publications, and industry white papers. Analysts have also interviewed senior managers, products portfolio managers, CEOs, VPs, and market intelligence managers, who contributed to the production of TMR’s study on the term insurance market as a primary source.

These primary and secondary sources provided exclusive information during interviews, which serves as a validation from term insurance industry leaders. Access to an extensive internal repository and external proprietary databases allows this report to address specific details and questions about the global term insurance market with accuracy. The study also uses the top-down approach to assess the numbers for each segment and the bottom-up approach to counter-validate them. This has helped in making TMR’s estimates on the future prospects of the global term insurance market more reliable and accurate.

Term Insurance Market – Segmentation

TMR’s study on the global term insurance market includes information categorized into three sections ? by type, buying channel, and region. Changing industry trends and other crucial market dynamics associated with these sections of the term insurance market have been discussed in detail.


Level Term Policy

Renewable or Convertible

Annual Renewable Term

Mortgage Life Insurance

Buying Channel

Direct Channel

  • Direct Email
  • Call Centers
  • Online Company Websites

Indirect Channel

  • Agency
  • Brokers
  • Online Aggregators



North America

  • U.S.
  • Canada
  • Rest of North America


  • Germany
  • France
  • U.K.
  • Rest of Europe

Asia Pacific

  • China
  • India
  • Japan
  • Rest of Asia Pacific

Middle East & Africa

  • GCC Countries
  • South Africa
  • Rest of MEA

South America

  • Brazil
  • Mexico
  • Rest of South America

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Term Insurance Market

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