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Tennis Overgrip Market - Introduction

Tennis overgrip is a thin material which is applied over the base grip of racket to provide a fresh, clean surface without having to replace the base grip. These grips are mostly used in warm or humid climates. Professional players use these grips each time they play; however, recreational players do not use it frequently. Overgrips offer an easy alternative to replacing the existing grips and are the most popular choice as they have wide varieties of choice to suit different needs and are made from dry absorbent material to tacky surface.

The tennis grip on the racket is crucial for players whether professional or recreational, as having a correct grip with the sufficient tack is crucial not only for the performance but also for the player’s health. A grip which is too large or small requires the player to squeeze tighter which puts considerable stress on the forearm, wrist, and elbow which also holds true when the grip material is slippery or worn out.

Tennis Overgrip Market –Competitive Landscape


Babolat was founded in 1875 and is one of the oldest companies which specialize in racket sports. Its portfolio includes products for badminton and tennis players sold through 20000 sporting goods stores across more than 100 countries. Its VS Original overgrip is the thinnest of its offering. It has a non tacky texture which has a dry feel and stays dry even during sweat. By this offering, the company is targeting those players who require a different texture for their grip without having to change their grip size.

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Dunlop Sports

Dunlop Sports was founded in 2003 and is a manufacturer and distributor of golf and tennis equipment. It operates in two business segments out of which the sports products segment is involved in manufacturing golf clubs, gloves, tennis balls, rackets and accessories. The company operates through Srixon and Dunlop brands and its U-Sweat overgrip is a highly preferred product.


Tourna started its operations as a project in 1972 in the U.S. where it invented the Tourna Grip. The company sells a comprehensive range of racket sports accessories. Its Tourna Grip product uses proprietary fabric which wicks the sweat away from the hand and gains tackiness when it becomes wet. Its sells its product in more than 14 countries.

Industry participants in the tennis overgrip market are focusing on presenting attractive products based on technology, innovation, as well as design to differentiate their products and create higher brand awareness, thereby capturing a consumer base. Some of the key tennis overgrip industry participants are Babolat, Dunlop Sport, Head Prime, Tourna, Volkl, Wilson, Forten, Yonex, Luxilon, Solinco, Gamma, Head, Prince, Kirschbaum, etc.

Tennis Overgrip Market – Dynamics

Growing awareness regarding the importance of sports on fitness and health to drive industry demand

Tennis is gaining popularity amongst the elderly population owing to increasing awareness about mainlining physical health. Professional athletes prefer lightweight sports to increase their body flexibility and gain strength. Therefore, playing of outdoor professional sports such as badminton and tennis has becoming highly popular as compared to other fitness alternatives such as gymnasiums, yoga, etc.

Overgrips being the viable alternative to replacement grips are the preferred choice for consumers

Overgrips are the most popular choice amongst consumers due to their ease of replacement and lower cost. Selecting an overgrip creates greater amount of dryness or desired texture thereby providing opportunity to fatten the grip slightly. Consumers need to choose their preference before selecting the overgrip. The most important feature while shortlisting overgrips are absorption, cushioning, and tack. Tack determines the stickiness of the overgrip; absorbance determines the absorption of moisture which comes out of the hand due to perspiration. Cushioning determines the level of comfort of the grip as there is shock vibration which usually accompanies the hitting of the ball. Manufacturers design overgrips using a combination of all the three factors depending on the various requirements in order to increase their market share in the industry.

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Tennis Overgrip Market Segmentation

Based on product, the tennis overgrip market is segmented into

  • Patterned
  • Smooth

Based on application, the tennis overgrip market is segmented into

  • Professional Players
  • Recreational Players

Based on distribution channel, the tennis overgripmarket is segmented into

  • Online
  • Offline
    • Unorganized retail
    • Organized retail

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Tennis Overgrip Market

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