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A television unit is particularly a storage unit used to place the television set. It is an entertainment center that places television as well as other peripherals such as sound systems, DVD player, and game console in a visually appealing manner. It not only helps in minimizing the wires and cables used in the entire entertainment set but also gives a good interior design to the living room. Unlike a TV that has come a long way from its humble beginning and so as the TV stand. From heavy and bulky pieces of furniture, todays TV units has evolved into functional and sleek design to suit every home. The industry has grown to such an extent that specialized company manufacturing TV units are present that can customize TV units as per room design and specifications. Size of the television as well as the room matters a lot before purchasing a TV unit.

The global television unit market is anticipated to grow at an exponential rate in near future. Increase in disposable income globally has resulted in increasing consumer awareness towards adoption of modern lifestyle has been one of the driving factor for the growth of Television unit market. Growing number of middle and upper middle class households coupled with adoption of smart and fashionable living solutions has been the key factor for the increasing demand of TV units. The growing trend of experiencing perfect entertainment system that TV sets, sound systems, home theater etc. increased the demand for TV units. E-commerce platform also played a major role in increasing and popularizing the TV unit trend. It not only helped in increasing consumer awareness about latest living room fashion trends but also helped in providing them with elaborated choice to choose from. However, TV units being costly is still considered to be a luxury product and not a need based product by many individuals across globe which restraints the growth of Television unit market.

The global television unit market can be segmented based on television size, types of television stand, television unit type, material type, distribution channel and region. Based on television size, the television unit market can be segmented into 26-31 inches TVs, 32-49 inches TVs, 50-54 inches TVs, 55-59 inches TVs, 60-64 inches TVs, 65-69 inches TVs, 70+ inches TVs and more. According to television stand types, the television unit market can be segmented into open shelf, console, hutch, cabinets, corner units, floating, and entertainment center etc. Based on television units type, the market can be segmented into standalone low, standalone high, wall mounted, TV cum display and standalone small TV unit. By material type, the television unit market can be segmented into engineered wood, sheesham wood, acacia wood, mango wood, solid wood, leather and many more. By distribution channel, the television unit market can be segmented into online and offline. Online segmented can further be segmented into company owned websites and e-commerce platform. The e-commerce platform can further be sub-segmented into websites such as, Alibaba as well as specialty sites that sells home furnishing products such as pepper, urban ladder etc. The offline mode can be segmented into supermarket & hypermarket and specialty stores etc.

Prominent players operating in the global television unit market include Walker Edison Furniture Company (the U.S.), IKEA (Sweden), Christopher Knight Home (the U.S.), Whalen Furniture Manufacturing (the U.S.), Monarch Specialties (Canada), Convenience Concept (the U.S.), Ameriwood Home (the U.S.), Akshay Furnitures Pvt Ltd. (India), Bluewud Concepts Pvt Ltd. (India) and Ashley Home Stores, Ltd. (India). Players contest with each other with respect to new technological advancements, product designs, etc. in order to attain competitive edge in the market. 

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

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  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

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  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Television Unit Market

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