Global Telecom Service Assurance Market: Introduction
Telecom service assurance can be referred as implementation of policies and processes by a Communications Service Provider (CSP) to make sure that services offered over networks meet a pre-defined service quality level for an optimal subscriber experience. Telecom service assurance decrease costs of maintenance.
The volatility in the telecom industry with respect to compliance, operational, strategic or financial segments has been increased across the globe. This volatility has increased the scope of technological advancements in the telecom industry and this has increased the demand for the telecom service assurance market.
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Global Telecom Service Assurance Market – Dynamics
Reduction in Cost
Adoption of telecom service assurance has reduced the maintenance cost and alteration cost to communication service providers (CSPs). Automating the business processes with efficient end to end event processing taking into account resource, service and customer perspectives has benefited the telecom service provider to eliminate the labor cost. The cost of modification and customization in the system has reduced with telecom service assurance, which drives the growth of the telecom service assurance market.
Increase in Flexibility
Telecom service assurance has improved the flexibility to the service provider as well as to the service user. It has majorly improved the customer experience by maintaining and improving the quality of service. Strong accessibility and reach, geographical reach, multilingual approach, no call drop, sound clarity are some of the major benefits which has increased the flexibility and feasibility for the customers.
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Low Average Return per User (ARPU) and High Churn Restricting the Growth of the Telecom Service Assurance Market
Low Average Return per User (ARPU) and High Churn
There has been significant increase in the competition within the telecom industry. The voice business is almost at the end of its lifecycle and data services are becoming hard to differentiate due to large number of players in the market. Technological advancements and transparency are allowing new entrants to compete seamlessly which is reducing the average return per user for telecom companies. Such high level of competition is hampering the pricing for the services and could impact the telecom companies in long term period.
North America Expected to Dominate the Global Telecom Service Assurance Market
In terms of region, the global telecom service assurance market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is expected to dominate the global telecom service assurance market during the forecast period, as the adoption of new telecom technologies within this region is very high compared to other regions.
Global Telecom Service Assurance Market – Competition Landscape
- In October 2019, VMware announced a new Smart Assurance solution meant to allow operators to have a holistic view of the network from core to the edge to the radio access network. With the increasing deployment of 5G companies are taking on service assurance to optimize the implementation process.
Established in 1998, VMware, Inc is headquartered in Palo Alto, California, United States. The company provides dedicated solutions for computing, cloud, networking and security, and digital workspace. The company has 75,000 partners across the globe and caters multiple industries such as banking, healthcare, and government to retail, telecommunications, manufacturing, and transportation.
Broadband Communication Networks Limited
Founded in 2001, Broadband Communication Networks Limited is a communication technologies solution provider to mobile network operators, fixed network operators, regulators, broadcasting houses, internet service providers (ISPs) governments and large business organizations within Africa.
Global Telecom Service Assurance Market: Segmentation
The global telecom service assurance market can be segmented based on:
- Operator Type
Global Telecom Service Assurance Market, by Operator Type
Based on operator type, the global telecom service assurance market can be divided into:
- Mobile Operator
- Fixed Operator
Global Telecom Service Assurance Market, by Deployment
Based on deployment, the global telecom service assurance market can be segregated into:
Regional analysis of the global telecom service assurance market includes:
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.