Get In Touch

Global Telecom Analytics Market: An Overview

Analytics solutions have risen in popularity in the worldwide telecom industry, their drive stemming from the need for data-driven decisions in an overly complex landscape. Data mining, prescriptive modelling techniques, and predictive solutions are growing in relevance to companies in the telecom industry. Telecom companies of all sizes are focused on leveraging the potential of telecom analytics to improve operational efficiency, gather real-time intelligence, bolster marketing offer acceptance rate, improve risk management, and the like. An enterprise-wide telecom analytics may be used to gain insights into various facets of customer management, risk and compliance management, workforce management, network management, and sales and marketing management.

Telecom analytics solutions typically serve the needs of complex business intelligence of businesses in the sector. They do so by offering better visibility into the core operations of telecommunication companies, their internal processes, and market conditions, and customer churn rates.

The report on the global telecom analytics market offers a critical insight into the prevailing regulatory landscape, major product development initiatives, and promising avenues in various segments. The study helps the stakeholders to track the fast-paced dynamics of the market and helps industry participants to identify cutting-edge solutions in the global telecom analytics market.

Global Telecom Analytics Market: Key Growth Dynamics

Artificial intelligence (AI) and machine learning technologies have made big strides in the telecom sector. The evolving ecosystem of the global telecom industry is increasingly prone to business risks that broadly fall under issues related to model overhaul, regulations, and privacy. Telecom analytics have come to occupy a significant position in business intelligence for combating large numbers of these challenges. The growing deployment of telecom analytics to reduce churn and improve customer loyalty is a key factor driving the telecom analytics market. Telecom analytics also holds potential in formulating strategies related to cross-sell and up-sell products and service plans, thus helping companies in the sector to extract value from network assets. Moreover, telecom analytics are also being leveraged to build better investor relations and discover new routes of innovation.

Over the past few years, the telecom industry is reeling under the paucity of robust revenue management models. This is driving the demand for telecom analytics. The growing use of descriptive and diagnostic analytics to optimize business functions is a key factor bolstering the expansion of the market. Growing instances of online data leaks and mounting risk of network assets are catalyzing the demand for telecom analytics solutions and services.

Global Telecom Analytics Market: Regional Outlook

The study offers in-depth insights into lucrative avenues in various regions and takes a closer look at the key factors that underpin revenue potential of emerging markets in the global telecom analytics market. Some of the key regions analyzed in the study are North America, Asia Pacific, Europe, the Middle East and Africa, and Latin America. Of the various key regions, North America has vast revenue generating potential. The prominence of the regional market can be attributed to the presence of large numbers of vendors notably in the U.S. On the other hand, in Asia pacific burgeoning expenditure on the telecom industry in developing regions will make the regional demand increasingly lucrative.

Global Telecom Analytics Market: Competitive Dynamics

Several key players in the global telecom analytics market are in constant efforts to bring product advancements. A few prominent companies are entering into collaborations, and are also expanding their footprints in developing regions to consolidate their positions in the market. Prominent names in the global telecom analytics market are Adobe, Teradata, Cisco Systems, Inc., SAS Institute, Oracle, and SAP.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Telecom Analytics Market

Pre Book