Tea and Tea-Based Beverages Market: Introduction

Tea and tea-based beverages are defined as aromatic beverages that are prepared by infusing the leaves of Camellia sinensis, or tea leaves, which is a native herb of Eastern Asia. Based on the method of preparation and processing procedure of Camellia sinensis leaves, various types of tea and tea-based beverages are formulated such as green tea, oolong tea, black tea, and others. Tea and tea-based beverages are available in various formats such as loose tea powder, tea bags, and ready-to-drink (RTD) tea, in a variety of flavors that are customized in accordance with consumer demand.

tea and tea based beverages market

Tea and Tea-Based Beverages Market - Key Drivers

Growing Preference Towards Tea Infused with Aroma, Flavor, and Herbal Ingredients Resulting in the Increasing Consumption of Tea and Tea-Based Beverages

The allure of drinking tea and tea-based beverages has been witnessing growing popularity for many years now. In recent years, restaurants, hotels, and cafes, coupled with homegrown tea companies, have been offering a variety of tea and tea-based beverages other than regular English breakfast tea and earl grey tea that is served with bread. Consumers are paying greater attention to the actual origin of tea and tea-based beverages and their associated health benefits, and this factor is driving the market demand for various blends and types of tea and tea-based beverages.

Among the different varieties of tea and tea-based beverages, consumers are increasingly preferring green tea, as it is believed to offer several health benefits such as preventing type-2 diabetes, cardiovascular diseases, and cancer. Green tea is also consumed to reduce the intensity of obesity and high cholesterol. Tea and tea-based beverages are blended with other herbal ingredients to offer special health benefits and tempting aromas. Some of the most popular types of organic teas include black tea, green tea, and oolong tea. The consumption of black tea helps burn existing fat cells, and prevents the formation of new fat cells as well. Thus, the consumption of black tea is a good option to fight obesity. Due to increasing health consciousness, consumers show inclined interest towards various flavors and blends of tea and tea-based beverages.

Significant Growth of Online Retailing Resulting in the Increased Prominence of Tea and Tea-Based Beverages

Increasing product penetration of tea and tea-based beverages through web-based retailing channels is one of the central points that is expected to drive the development of tea and tea-based beverages all over the world during the forecast period. The expansion of the tea and tea-based beverages market through online business is additionally foreseen to observe huge increment over the forecast period. This is attributed to the increased use of smartphones and the Internet in different undiscovered markets across the globe. Moreover, Internet retailing is connected to the simple accessibility of a wide variety of tea and tea-based beverages in different formats, such as ready-to-drink (RTD) tea, loose tea powder, and tea bags, which is anticipated to drive the growth of the global tea and tea-based beverages market.

Increasing Consumption of Tea and Tea-based Beverages in Developing Economies

Tea and tea-based beverages are considered as close substitutes, and drinking tea is quite popular among consumers of all ages. Drinking tea and tea-based beverages does not have any negative impact on our health, and this is the most popular beverage after water in the world. The U.S., Turkey, and Ireland are some of the important countries in terms of per capita tea consumption. The consumption of tea and tea-based beverages such as black tea is very popular in the U.S., and tea consumption is expected to increase by 3% every year. India and China are a major part of the demand for tea, owing to their large population base. These factors have been driving the demand tea in recent years.

Green tea imports have dramatically increased in the U.S. This region has witnessed a robust increase in the imports of green tea from 3 percent in 1995 to 17 percent in 2010. The demand for specialty tea and tea-based beverages such as matcha and bubble tea has also witnessed considerable growth in recent years. Owing to the increasing consumption and escalating demand from consumers all over the world, it is anticipated that, the global tea and tea-based beverages market would witness robust growth during the forecast period.

The Popularity of Ready to Drink (RTD) as a Convenient Option in Retail Outlets

Tea and tea-based beverages are considered as the most convenient hot beverages, and can be consumed any time during the day. Ready-to-drink (RTD) tea has been the most popular format of flavored tea and tea-based beverages in recent years, owing to its easy availability and accessibility in all food retail formats. Ready-to-drink (RTD) tea is especially popular among consumers within the age group of 18–34 years. The increasing demand for on-the-go health drinks has been boosting the market prospects of the global tea and tea-based beverages market in recent years.

Some of the popular retail stores such as Starbucks and Dunkin Donuts incorporate customization in their products, thus boosting the demand for tea among consumers. Moreover, the booming growth of the e-Commerce industry is improving the distributional channels of the tea and tea-based beverages market all over the world.

Tea and tea-based beverages are defined as aromatic beverages that are often prepared by infusing the leaves of Camellia sinensis, or tea leaves, which is a native herb of Eastern Asia. Based on the preparation method and processing procedure of Camellia sinensis leaves, various types of tea and tea-based beverages are formulated such as green tea, oolong tea, black tea, and others. Tea and tea-based beverages are available in various formats such as loose tea powder, tea bags, and ready-to-drink tea (RTD) in a variety of flavors that are customized in accordance with consumer demand.

The proposed market report of TMR on the global tea and tea-based beverages market evaluates the opportunities in the current scenario, and provides the latest updates and detailed insights corresponding to different segments involved in the global tea and tea-based beverages market during the forecast period 2018-2028. The tea and tea-based beverages market report further indicates the estimated data for 2018, and forecast data up to 2028 in terms of value (US$ Mn) and volume (MT). In terms of value, the tea and tea-based beverages market is anticipated to increase at a CAGR of 4.9% during the forecast period.

The present study exhibits the market dynamics and trends of the tea and tea-based beverages market in regions such as North America, Europe, Latin America, Asia Pacific, and the Middle East and Africa. The report includes the market growth drivers and challenges for the global tea and tea-based beverages market, and their impact on each region during the forecast period. The report also comprises the study of the drivers, restraints, threats, and opportunities for the tea and tea-based beverages market to provide a substantial view. It also includes the value chain analysis and opportunity analysis of the market.

Tea and Tea-Based Beverages Market: Report Description

The report explores the global tea and tea-based beverages market for the period 2018-2028. The principal objective of the tea and tea-based beverages market report is to provide insights into key developments in the market that are constantly supporting the transformation of global businesses that are associated with tea and tea-based beverages. It is very important to consider that, in an ever-wavering economy, we provide the estimated (Y-o-Y) year-on-year growth rate in addition to the compound annual growth rate (CAGR) for the overall forecast, to better understand the analysis and evaluation of the global tea and tea-based beverages market, and to discover justifiable opportunities.

The unique key feature of this report is that, the evaluation of the global tea and tea-based beverages market and its relative revenue forecast is carried out in terms of absolute dollar opportunity. This is usually not considered while forecasting overall market value. Absolute dollar opportunity analysis is very crucial in evaluating the intensity of opportunity that a provider can observe to execute, as well as to contrast the potential resources from a sales perspective in the global tea and tea-based beverages market.

The tea and tea-based beverages market report starts with an elaborate executive summary, the market definition of various segmentations that are included, and their respective shares in the tea and tea-based beverages market. The report also provides insights regarding the major macroeconomic factors that have a significant effect on the growth of the tea and tea-based beverages market. The market report further emphasizes the various dynamic factors that influence the tea and tea-based beverages market, which include the drivers, restraints, opportunities, and trends in the global tea and tea-based beverages market.

The report further underlines the study of the present issues with industrial processing, and opportunities for the tea and tea-based beverages market. It also includes a value chain analysis that provides a comprehensive view of the overall profitability from the raw material supplier to the final end user in the tea and tea-based beverages market. In order to give users a clear view of the global tea and tea-based beverages market, we have exhibited a competitive analysis of key market participants and their strategic developments.

The competitive dashboard presents a detailed comparison of global manufacturers of tea and tea-based beverages on vital parameters such as product portfolio, total revenue, key developments, and key strategies. The study presents the tea and tea-based beverages market attractiveness analysis by type, format, packaging, sales channel, nature, and region.

To analyze the overall market size of tea and tea-based beverages, the report considers various preliminary aspects based on secondary research. Furthermore, it highlights quantitative estimation such as market share by type, format, packaging, sales channel, nature, and region, and other qualitative data from primary respondents, which have been integrated to arrive at unambiguous and accurate market estimations. The forecast presented in the tea and tea-based beverages market report arrives at the total revenue being generated, and the expected revenue contribution in the future by the global tea and tea-based beverages market.

Detailed profiles of various companies that manufacture tea and tea-based beverages are included in the report to evaluate their developmental strategies, product offerings, and recent developments, as they have a significant role in the tea and tea-based beverages market.

Major market players covered in the tea and tea-based beverages market report are Tata Global Beverages, Starbucks Corporation, Unilever Group, The Hain Celestial Group Inc., Associated British Foods Plc., Organic India Private Limited, The Republic of Tea, Townshend's Tea Company, Twining and Company Limited, Arbor Teas, The Stash Tea Company, Ceylon Organics Limited, Alkaloid AD Skopje, AMORE Pacific Corp., Numi, Inc. P.B.C., and others.

Tea and Tea-Based Beverages Market: Segmentation

The subsequent sections analyze the global tea and tea-based beverages market on the basis of region, type, format, packaging, sales channel, and nature.

Tea and Tea-Based Beverages Market by Type

  • Green Tea
  • Black Tea
  • Oolong Tea
  • Fruit/Herbal Tea
  • Tea Blends
  • Others (Bubble, Detox & Match Tea)

Tea and Tea-Based Beverages Market by Packaging

  • Plastic Containers
  • Cartons
  • Aluminum Tins

Tea and Tea-Based Beverages Market by Sales Channel

  • Store-Based Retailing
    • Modern Grocery Retailers
      • Convenience Stores
      • Forecourt Retailers
      • Hypermarkets/ Supermarkets
    • Traditional Grocery Retailers
      • Food Specialists
      • Independent Small Grocers
      • Other Grocery Retailers
    • Non-Grocery Retailers
      • Mixed Retailers
      • Other Non-Grocery Retailers
    • Online Retailing
    • Cafes

Tea and Tea-Based Beverages Market by Nature

  • Organic
  • Conventional

Tea and Tea-Based Beverages Market by Format

  • Ready to Drink
  • Loose Tea Powder
  • Tea Bags

Tea and Tea-Based Beverages Market by Region

  • North America
    • U.S.
    • Canada
  • Latin America
    • Argentina
    • Mexico
    • Chile
    • Peru
    • Brazil
    • Rest of Latin America
  • Europe
    • EU-4
    • U.K
    • Benelux
    • Nordic
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia & New Zealand
    • ASEAN Countries
    • Rest of APAC
  • Middle East & Africa
    • GCC Countries
    • Turkey
    • South Africa
    • Iran
    • Egypt
    • Rest of MEA
.