Tea Extracts Market: Market Outlook

The tea is the second most favorite drink across the globe after coffee. This popular drink is made from the leaves of the camellia Sinensis plant. The tea or tea extracts are available in different forms based on the maturity of the tea leaves. For instance, new leaves are used to manufacture white tea extracts and fully mature tea leaves are used to manufacture black tea extracts.

On a global scale, the application of tea extracts in various industries is increasing. The tea leaves and tea extracts contain bioactive compounds such as caffeine and polyphenol. The presence of antioxidants provides various health benefits to the human body. The tea extracts have recorded the various cardiovascular benefits such as it lowers blood sugar and cholesterol. The consumption of tea extracts also shows the effects on the mind and nervous system. The necessary intake of tea extracts also helps to prevent cancer, it improves the metabolism of the human body and reduces body fat.

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Tea Extracts Market: Market Dynamics

The applications of tea extracts in industries like cosmetics & personal care and nutraceuticals are also increasing. North America and Europe have the largest share in the global cosmetics industry and also their cosmetics and personal care industry have the highest demand for tea extracts. The increasing presence of tea extracts in the functional food and various nutraceutical supplements is expected to boost the demand for tea extracts across the globe. Also, the growing cosmetics industry and its rapid expansion across the globe is anticipated to propel the market growth of tea extracts market over the forecasted period.

Tea extracts also help in the prevention of various diseases such as Alzheimer's and cancer. Besides, tea extracts have an increasing demand for skin care cosmetics products. The most common skin patches such as dark circles and blackheads can be removed by using the tea extracts. The tea extracts are gaining its popularity in the cosmetics industry as it provides the glow to the face.

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Global Tea Extracts Market: Market Segmentation

Based on Form, the global tea extracts market has been segmented as,

  • Powder
  • Liquid

Based on Nature, the global tea extracts market has been segmented as,

  • Organic 
  • Conventional

Based on Type, the global tea extracts market has been segmented as,

  • White Tea Extract
  • Green Tea Extract
  • Oolong Tea Extract
  • Black Tea Extract
  • Lemon Tea Extract
  • Others

Based on Water Solubility, the global tea extracts market has been segmented as,

  • Cold Water Soluble
  • Hot Water Soluble

Based on End Use, the global tea extracts market has been segmented as,

  • Ready to drink tea
  • Functional food
  • Cosmetics
  • Beverages
  • Dietary supplements
  • Medicines and nutraceuticals
  • Others

Global Tea Extracts Market: Market Participants

The market participants in the global tea extracts market identified across the value chain include Archer Daniels Midland Company, Givaudan, Frutarom, Synergy Flavors, Finlays, Martin Bauer Group, Futureceuticals, Cymbio Pharma Pvt. Ltd., Phyto Life Sciences Pvt Ltd., AVT Tea Sources Ltd., Harrisons Tea, Dupont, Synthite Industries Ltd., Kemin Industries, A.Holliday & Co., Finlays, Indena SPA, Amax Nutrasource Inc, Teawolf, Taiyo International, Halssen & Lyon GMBH, among the other manufacturers of tea extracts across the globe.

Opportunities for the Market Participants in the Global Tea Extracts Market

The demand for ready to drinks beverages is increasing across the globe owing to the changing lifestyle of the consumers and hectic work schedules. The tea is a stress buster for most of the consumers, which allows them a quick refreshment form their tight work schedules and busy lifestyle. The consumers prefer the ready to drink tea as it saves time and allows them to enjoy it anywhere and anytime. Thus manufacturers of tea extracts have lucrative opportunities as the demand for ready to drink tea and other beverages are increasing across the globe.

The established market like North America has an increasing demand for tea extracts owning to the awareness among the consumer about the ill effect of carbonated drinks on human health. The South Asian countries are the leading tea producing as well as tea consuming countries in the world. Green tea and black tea are gaining popularity among the consumers in these regions as the inclination towards healthier products and a healthy lifestyle is increasing. Also, the medicinal importance of the consumption of tea is expected to grow the market in this region.

Impact of COVID-19 on the Global Tea Extracts Market

As the effects of COVID-19 are felt around the world, food & beverage companies are facing significantly reduced consumption and supply chain disruption challenges. The manufacturers are facing challenges in the procurement of raw material and supply chain. The international has been stopped for a few months during the pandemic, which affected the international movements of the tea extracts. The end-use industries of tea extracts have also faced the same problem with the supply chain and manufacturing practices. Thus the sales of tea extracts have reduced during the pandemic for a while. However the growth of tea extracts market expected to remain steady till the pandemic normalizes across the globe.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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