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Published Date: 2015-04-30Number of Pages: 105

Tartaric Acid Market for Wine, Food & Beverages, Construction, Pharmaceuticals and Other End-users - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2022

Tartaric acid is an organic acid naturally found in fruits including grapes and tamarind. It is a principal ingredient in wine and provides it with the characteristic tart taste. Tartaric acid is primarily manufactured from natural raw materials; however, it can also be manufactured synthetically from maleic anhydride. Tartaric acid finds applications in the wine, food & beverages, construction, pharmaceutical, chemical, leather tanning, and metal finishing industries. It is used as an acidulant, pH control, and flavorant in wine. Tartaric acid is also used as an anti-microbial agent, anti-caking agent in bakery items and flavorant for fruit juices in the food & beverages industry. In the pharmaceutical industry, it is used as an excipient for drugs with poor solubility at higher pH levels. Tartaric acid is used as an anti-set agent in cement formulations in the construction industry. 
Rising wine consumption, especially in Asia Pacific and Latin America, is anticipated to drive the tartaric acid market. There is an increase in demand for organic excipients, such as tartaric acid, for usage in pharmaceutical formulations in the form of drug delivery systems to enhance bioavailability of active ingredients in high pH levels. However, seasonality in availability of feedstock for natural tartaric acid, and non-acceptance of synthetic tartaric acid for use in food & beverages, wine, and pharmaceuticals, especially in Europe, are likely to hamper market growth in the next few years. Fast-paced growth in the construction industry in the GCC region is likely to offer large opportunities in the tartaric acid market in the near future. The UAE and Qatar are two of the fastest growing construction markets in the world. Qatar is set to host the FIFA World Cup in 2022. This is expected to stimulate demand for construction chemicals and building materials, including tartaric acid, in the region during the forecast period.
Europe continued its dominance in the tartaric acid market, accounting for over 30% of the global market in terms of volume in 2013. Europe’s mature market is anticipated to witness an average growth rate in the next six years. Asia Pacific is estimated to be the fastest growing market for tartaric acid. This fast-paced growth can be attributed to the rising consumption of wine, perpetual demand in the food & beverages industry and high growth in the construction industry. North America is projected to expand at CAGR above the market average during the forecast period, led by the recovering construction industry and strong growth in the pharmaceutical and wine industries. Demand for tartaric acid is anticipated to be high in the wine and food & beverage industries in Latin America. The construction industry in Brazil is likely to be the key market in the initial years of the forecast period. The construction and wine industries in the Middle East and Africa (MEA) emerged as the market drivers of tartaric acid. The construction industry in the GCC region is undergoing rapid growth, while South Africa has emerged as a popular producer of wine, with high demand for its wine from all parts of the world. 
The global tartaric acid market is fragmented, with a few players with global operations. The number of natural tartaric acid manufacturers is higher than the number of synthetic tartaric acid producers. Most producers of natural tartaric acid have captive supply of raw materials through their wine production operations. They also procure lees from other wine producers and wine cooperatives for their natural tartaric acid production. Large numbers of synthetic tartaric acid producers are present in Asia Pacific, especially China. China has large synthetic tartaric acid production capacity. Key players include Caviro Distillerie S.R.L., Tarcol S.A., American Tartaric Products, Inc., Distillerie Mazzari S.p.A., Derivados Vinicos S.A., Giovanni Randi S.p.A., The Tartaric Chemicals Corporation, Industria Chimica Valenzana S.p.A., Vinicas, Inc., Omkar Speciality Chemicals Ltd., and Changmao Biochemical Engineering Company Ltd.

Tartaric acid is a four-carbon organic acid, primarily used in wine production to impart the characteristic tart taste to the wine. Tartaric acid can be produced from natural sources as well as synthetic raw materials. Natural source for tartaric acid is lees, which is obtained after racking wine, usually in the summers. Lees, which is rich in potassium tartrate, is further processed to produce tartaric acid. Synthetic tartaric acid is produced from maleic anhydride. Natural tartaric acid is produced across all wine producing regions in the world, while synthetic tartaric acid is majorly produced in Asia Pacific, especially China. 
This report provides a detailed description of the global tartaric acid market based on volume share (kilo tons) and revenue (US$ Mn) for the period of 2014 to 2022. It highlights the factors contributing to the growth of the market and the restraints that impede the market. Detailed forecast for tartaric acid from 2014 to 2022 has been given separately for better understanding of the market scenario. The tartaric acid market is described with respect to various segments along with the expected opportunities over the next six years.
In terms of geography, the global tartaric acid market has been segmented into the following regions: North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa (MEA). Each region has been further divided into countries which have been found to be key markets for tartaric acid. 
On the basis of end-user industry, the study segments the market into wine, food & beverages, construction, pharmaceutical, and others (including chemicals, metal finishing, and leather tanning). It provides forecasts and estimates for each end-user segment in terms of revenue and volume during the forecast period from 2014 to 2022 for each region and inclusive of countries as well. The study also analyzes market attractiveness for all end-users of tartaric acid with the help of the market attractiveness tool.
Rising demand for tartaric acid in key end-user industries such as pharmaceuticals and wine is projected to boost the global market for tartaric acid. The pharmaceuticals industry is a high-value-low-volume market for tartaric acid, where it is utilized as an organic excipient for weakly acidic drugs. The wine industry is growing globally owing to increasing consumption of wine in Asia Pacific and Latin America. However, seasonality in supply of feedstock for natural tartaric acid and restricted use of synthetic tartaric acid for food grade and pharmaceutical grade applications are likely to hamper market growth. Growth opportunities are expected to be created by the rapidly growing construction industry in the GCC region. 
Value chain analysis and Porter’s five forces model have been provided for a comprehensive view of the market. These would also help understand the specifics of the industry structure, besides giving an overview of the degree of competitiveness. The report also includes detailed profiles of key players such as Caviro Distillerie S.R.L., Tarcol S.A., American Tartaric Products Inc., Distillerie Mazzari S.p.A., Derivados Vinicos S.A., Giovanni Randi S.p.A., The Tartaric Chemicals Corporation, Industria Chimica Valenzana S.p.A., Vinicas Inc., Omkar Speciality Chemicals Ltd., and Changmao Biochemical Engineering Company Ltd. Detailed description of players includes parameters such as company overview, financial overview, business strategies, upcoming facilities, capacity addition, mergers, acquisitions and joint ventures, new products, and recent developments.
The report segments the global tartaric acid market as:
  • Tartaric Acid Market – End-user Analysis
    • Wine
    • Food & beverages
    • Pharmaceutical
    • Construction
    • Others (Including chemical, leather tanning, metal finishing, etc.)
  • Tartaric Acid Market – Regional Analysis
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East and Africa (MEA)

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