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Table Butter: Market outlook

The global dairy industry is currently witnessing a period of turmoil. The demand for dairy products is witnessing a slow and sluggish growth over the forecast period owing to a number of factors including health issues, regulatory scenarios, changing eating patterns and habits of consumers, and others.  Despite the slow growth, the long term outlook for the dairy sector remains positive. The table butter is obtained from the cream of pure milk and is solid at refrigeration, spreadable at room temperature, and liquid at high temperatures. Table butter is a popular dairy product used globally by the consumers as a breakfast delicacy on the bread, bakery ingredient, molding agent in chocolates and confectionery, and others. Table butter is anticipated to witness a considerable growth and profitability in the developing economies owing to the growing urbanization coupled with increasing per capita disposable incomes of the consumers, prevalence of breakfast habits and home baking cultures of consumers, influence of western cuisines, fueling cultures of hotels, restaurants and cafes, and, innovation in the product offering of the conventional table butter by the manufacturers in developing economies.  

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Favorable Long Term Consumer Trends and Developing Product Innovation Provide a Number of Opportunities for Table Butter Market

The growing urbanization and changing the dietary pattern of consumers have given a boost to the demand for table butter over the forecast period. The driver of the increasing demand for table butter in the developing regions is the changing eating habits of the consumers and increasing trends for breakfast. Besides, the growing trend of home baking and growing influence and popularity of western cuisines is giving rise to the table butter market shortly. The second driver boosting the demand of the table butter among consumers is the sensory indulgence and tastefulness associated with it. Besides, table butter is available in various flavors, including spices, herbs, savory flavor, and others, to give consumers choices to explore. The table butter market is also witnessing a growing demand owing to the convenience and flexibility associated with its packaging; the table butter is available in boxes, cartons, cups, and others to provide greater ease and convenience to the consumers. Besides, the growing product launches and innovation by the leading manufacturers operating in the table butter market, is again boosting the demand for table butter among consumers.

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Global Table Butter: Market Segmentation

On the basis of nature, global table butter can be segmented as:-

  • Organic
  • Conventional

On the basis of product type, global table butter can be segmented as:-

  • Salted
  • Unsalted

On the basis of flavor, global table butter can be segmented as:-

  • Regular
  • Flavored

On the basis of format, global table butter can be segmented as:-

  • Spreadable
  • Non-spreadable

On the basis of end use, global table butter can be segmented as:-

  • Household/ Retail
  • HoReCa

On the basis of distribution channel, global table butter can be segmented as:-

  • Store-based Retailing
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Discounters
    • Forecourt Retailers
    • Independent Small Groceries
  • Online Retailing

Global Table Butter: Key Players

Some the key players operating their business in the global table butter market are Unilever PLC, Groupe Lactalis, Fonterra Co-operative Group Limited, Koninklijke FrieslandCampina N.V., Gujarat Co-operative Milk Marketing Federation Ltd, Land O'Lakes, Inc. Nestlé S.A., Arla Foods amba, Hatsun Agro Product Limited, and Glanbia plc among others.

  • The market for table butter is largely consolidated and is dominated by few global and regional companies.
  • In 2017, Land O'Lakes, Inc. launched its first reduced sodium butter targeting the health conscious boomers and millennials. The company launched less sodium butter with canola oil. The product provides a great opportunity to accelerate growth of the company’s brands with key audiences.

Opportunities for Table Butter Market Participants:

The table butter is anticipated to witness a slow market growth in the developed economies, including North America and Europe owing to the increasing health and wellness conscious population. However, table butter is expected to leverage opportunities in emerging economies like the Middle East and the Asia Pacific. The growing urbanization and increasing purchasing power of the consumers are leading to the increasing market prospects for table butter over the forecast period. Besides, the fueling cultures for hotels, restaurants, and cafes (HoReCa) is providing substantial growth opportunity for the table butter. The HoReCa provide table butter in small cups as a complementary spread with the food products. The increasing number of HoReCa is thus expected to boost the sales of table butter over the forecast period. The manufactures and big brands operating in the table butter market are focusing on the advancement of the conventional table butter to gain the attraction of a more extensive customer base. The manufacturers are launching flavored table butter to provide consumers with sensory indulgence and tasteful products, besides, manufacturers are offering organic and Non-GMO varieties of table butter to catch hold of the health-conscious population; also they are adopting convenient and flexible packaging, to provide consumers more convenience and usability of the products.

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Table Butter Market