Introduction

Synthetic menthol is a crystalline organic compound which is produced synthetically or obtained naturally from mint oil, corn mint, and peppermint. Synthetic menthol is a cyclic hydrocarbon with an alcohol group, which is a colorless solid at room temperature. Menthol has high medical and nutritional value; therefore, it is widely used in various products such as chewing gums and candies. It is also used in pharmaceuticals such as ointments and inhalation products. Synthetic menthol is obtained naturally by harvesting and processing mint leaves.

Synthetic Menthol Market: Developments & Trends

The synthetic menthol market is driven by increasing demand from key end-use industries such as food & beverages, pharmaceuticals, and cosmetics. Synthetic menthol finds applications in a wide range of personal care products such as toothpaste and dental care applications. It is extensively used as by the pharmaceutical industry to manufacture non-prescription analgesic to treat minor aches, sprains, cramps, and pains. It is widely used as an antipruritic to reduce itching and minor throat or mouth irritation. It is also used in decongestant formulations for throat and chest and as mineral ice for treating minor skin burns in first aid kits. Synthetic menthol is often employed for providing a cooling effect in personal care products such as hair shampoos, aftershaves, and beauty & skin care products.

Synthetic menthol is relatively higher in purity than natural menthol. Furthermore, decline in crude oil prices has decreased the prices of raw materials that required for the production of synthetic menthol in the past few years. This, in turn, affects the production cost. 

Synthetic Menthol Market: Segmentation

The synthetic menthol market can be segmented based on grade, application, and region. In terms of grade, the market can be classified into pharmaceutical, food, and others. The pharmaceutical segment accounted for a large share of the market in 2018 due to the rise in its use for making medicines, which helps reduce itching and irritation.

Based on application, the market can be segregated into pharmaceuticals, food & beverages, cosmetics, oral hygiene, and others. The pharmaceutical segment is projected to constitute a dominant share of the market during forecast period due to high consumption of synthetic menthol in the production of ointments and inhalation products.

Synthetic Menthol Market: Regional Outlook

In terms of region, the global synthetic menthol market can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is a key region of the global market. The region accounted for a dominant share of the global market, followed by Europe and North America. In terms of volume and value, Asia Pacific accounted for a major share of the global synthetic menthol market due to high sales products such as food & beverages and toothpastes. The market in Asia Pacific is anticipated to expand at a rapid pace during the forecast period due to the presence of highly populated countries, China and India, both countries are growing rapidly and the disposable income and purchase power parity is rising in these countries. This, in turns, is expected to drive the demand for consumer goods and synthetic menthol. In terms of production and consumption, North America is a key region for the global market due to the growth in industries such as chemicals, pharmaceuticals, and food & beverages in countries such as the U.S. Therefore, the market in the region is projected to expand during the forecast period. 

Synthetic Menthol Market: Key Players

Key players operating in the global synthetic menthol market include J M Loveridge plc, Procter and Gamble, Natural Sourcing Inc., Spectrum chemicals, BASF SE, Symrise AG, and Takasago International Corporation.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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