Synthetic Latex Polymers Market: Overview

  • Synthetic latex polymers is an attractive class of materials due to its ability to modify material properties for specific applications such as alteration of the molecular weight to influence degradation or mechanical properties
  • Synthetic latex polymers are aqueous dispersions of polymers obtained by emulsion polymerization. Since the natural latex is expensive, synthetic latex can be produced on large scale due to its lower cost, depending upon the monomer used.

Key Drivers of Synthetic Latex Polymers Market

  • Increase in demand for synthetic latex polymers in paints & coatings is expected to drive the global synthetic latex polymers market during the forecast period
  • The global paints & coatings industry is majorly driven by the increase in construction activities. This, in turn, is anticipated to boost the global synthetic latex polymers market during the forecast period.

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Fluctuation in Prices of Crude Oil Hampering Synthetic Latex Polymers Market

  • Fluctuation in prices of crude oil is a major factor restraining the synthetic latex polymers market
  • Limited availability of crude oil reserves is adversely affecting the synthetic latex polymers market, as these polymers are highly dependent on manufacture of petroleum products from crude oil

Styrene Acrylics to be Rapidly Growing Segment

  • The styrene acrylics segment accounted for major share of the global synthetic latex polymers market in 2018. It is expected to be a dominant segment during the forecast period.
  • Styrene acrylics are majorly employed in the manufacture of architectural paints. Growth of the styrene acrylics segment can be ascribed to the expansion of the global construction industry, which is key consumer of paints, coatings, adhesives, and sealants.
  • Vinyl acetate ethylene is also estimated to be a growing segment of the market during the forecast period. Growth of vinyl acetate ethylene can be ascribed to its industry-wide acceptance due to its enhanced performance and superior characteristics.

Paints & Coatings Application to Account for Major Share

  • The paints & coatings segment accounted for key share of the global synthetic latex polymers market in 2018. It is anticipated to dominate the global synthetic latex polymers market during the forecast period.
  • Synthetic latex polymers, manufactured from monomeric materials such as vinyl acetate and other acrylates, are key ingredients of any paint formulation. Use of synthetic latex polymers in interior, exterior, and architectural coatings has been increasing. This is projected to drive the paints & coatings segment of the global synthetic latex polymers market.

Asia Pacific Expected to Hold Major Share of Global Synthetic Latex Polymers Market

  • Geographically, the global synthetic latex polymers market can be split across five regions: North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
  • In terms of volume, Asia Pacific held significant share of the global synthetic latex polymers market in 2018. It is expected to dominate the global synthetic latex polymer market during the forecast period. China is a key region of the synthetic latex polymer market in Asia Pacific.
  • Dominance of Asia Pacific can be ascribed to the increase in construction activities in the region in countries such as India and China. Increase in construction activities in India and China can primarily be ascribed to the rise in population, growth in per capita income, and surge in urbanization. These, in turn, are boosting the demand for new houses in urban areas, thereby propelling the demand for paints and coatings and indirectly that for synthetic latex polymers.
  • New product launches, market development, and mergers & acquisitions are key strategies adopted by leading manufacturers in Asia Pacific
  • North America is also key region of the global synthetic latex polymers market. Increase in commercial construction activities and major production of paints and coatings in countries such as the U.S. are expected to drive the synthetic latex polymers market in North America during the forecast period.

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Key Players in Market

Prominent players operating in the global synthetic latex polymers market include:

  • BASF SE
  • DOW
  • Wacker Chemie AG
  • Synthomer plc
  • Celanese Corporation
  • Arkema
  • ARLANXEO
  • Asahi Kasei Corporation
  • Trinseo
  • OMNOVA Solutions Inc.
  • Apcotex Industries Limited
  • Bangkok Synthetics
  • LG Chem
  • Lubrizol

Global Synthetic Latex Polymers Market: Research Scope

Global Synthetic Latex Polymers Market, by Type

  • Styrene Acrylic
  • Acrylic
  • Styrene Butadiene
  • Vinyl Acetate Ethylene
  • Poly Vinyl Acetate
  • Vinyl Acetate Copolymers

Global Synthetic Latex Polymers Market, by Application

  • Paints & Coatings
  • Adhesives & Sealants
  • Paper & Paperboard
  • Carpets & Nonwovens 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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