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Swim suit also known as swimwear, is apparel designed to be worn for different purposes such as swimming, water polo, water sports, diving, and surfing. Swim suits can also be worn as undergarment in sports and beach activities including backstroke, breaststroke, sun bathing, and freestyle.

With growing health awareness, people are more interested in sports activities such as swimming, diving, and surfing, which is expected to drive the market growth in the near future. In addition, manufacturers and designers are focusing on different attractive designs and comfort level of swimsuits which is likely to help the market expand. Swim suits also offer protection from sand, salt, chlorine, and other minerals in the water.

Moreover, increase in enrollments by adults for swimming lessons and the increasing number of private swimming pools are benefitting the swim suit market. Men’s swim suit shorts are multi-purpose. They can be used as swim wear and casual wear. On the other hand, women are using swim suits for beauty and spa activities. People are adopting swim suits for fitness activities, to protect the skin from UV rays and as thermal swimwear on ocean beaches. One of the major challenges hampering the growth of the global swim suit market is high prices of the product, because of which significant portion of population are reluctant to use swim suits.

Furthermore, social stigma in developing countries is also expected to be a limiting factor for market growth. In developing countries, women face resistance while wearing swim suits, which is expected to diminish market growth. Swimsuits from different materials with different styles of fabric prints are expected to present strong opportunity for market growth in the coming years. One of the major trends observed in the market is attraction of young generation toward fancy swim suits. Manufacturers are expected to invest on new styles of swim suit and beach wear to attract consumers.

Existing players are coming with new brands to offer multiple choices to customers along with new entrants in the market. Moreover, sports apparel manufacturers are gearing up to offer multi functionality products and comfort for the consumers who are participating in water sports such as surfing, diving, sailing, snorkeling, kite surfing, wakeboarding, and stand up paddling.

The global swim suit market is segmented on the basis of end users, retail format, and geography. By end users, the market is divided into men, women, and kids. In terms of retail format, the market is classified into department stores, specialty retail stores and others. The others sub segment of retail format consists of supermarkets and online retail stores. 

In terms of geography the global swim suit market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is expected to contribute to significant market share over the forecast period owing to growth in fitness activities. The young population, especially from developed European countries and the U.S. is likely to be substantial revenue contributors to the market in the coming years. In Asia Pacific, Australia is expected to contribute to substantial market share owing to growth in the number of children aged 6-13 participating in outdoor swimming activities.

Major players operating in the global swim suit market includes American Apparel, Inc., Arena S.p.A, LLC, Speedo International, Perry Ellis International Inc., Wacoal,  Diana Sport, Jantzen, Inc., La Perla Group, Eveden Group, O'Neill, Inc., Seaspray Swimwear, NOZONE Clothing Limited., PARAH S.p.A, Tefron, Pentland Group PLC, PVH Corp, Quiksilver, Seafolly, and TYR Sport.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Swim Suit Market

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