Sweet Whey Powder: Introduction

The sweet whey powder is obtained by spray-drying the fresh whey liquid. The whey liquid is obtained from during the manufacturing of cheese. There can be two sources from which the sweet whey powder can be obtained. One is during the cheese pressing of the cheeses such as mozzarella, cheddar, and Swiss cheese. The other is when using rennet for cheese making. The other cheese types result in the making of the acid whey protein. The sweet whey powder can be of two types depending on the nature of the cheese produced, organic and conventional. If there are preservatives or artificial ingredients added during the cheese making, the resulting sweet whey powder will contain the traces of the preservatives thus making the sweet whey powder conventional.

The protein content of the sweet whey powder is comparatively less than the protein isolates that are produced by the companies. But the lactose content is more. The sweet whey powder contains almost 70% lactose content. But the companies are launching new products that contain a less amount of lactose.

Varied use of the Sweet Whey Powder in the food industry

The sweet whey powder is used in a number of end-use applications, especially in the food industry. The sweet whey powder has many benefits that are being utilized by the companies. The end use industries such as dairy, sauces, infant nutrition, bakery, confectionery use this as a commodity to increase the protein content of their products. The sweet whey powder is also used in the nutraceuticals especially in the protein powder along with the whey isolates. The manufacturing companies of the sweet whey powder also customize their product to comply with the specific requirements of the food manufacturers.

The retail use of the sweet whey powder into households is comparatively less. The main use of a sweet whey powder is for adding color and taste to the food product it is being added to. This is one of the main retail/household uses of the sweet whey powder.

Sweet Whey Powder: Segmentation

The global sweet whey powder is segmented on the basis of nature, type, source, end use, packaging and distribution channel.

On the basis of nature, the global Sweet Whey Powder market has been segmented as-

  • Organic Sweet Whey Powder
  • Conventional Sweet Whey Powder

On the basis of type, the global Sweet Whey Powder market has been segmented as-

  • Natural Sweet Whey Powder
  • Sweetened Sweet Whey Powder

On the basis of Processing, the global Sweet Whey Powder market has been segmented as-

  • Pressed Cheese Manufacturing
    • Mozzarella
    • Cheddar
    • Swiss
  • Rennet Casein Manufacturing=

On the basis of end use, the global Sweet Whey Powder market has been segmented as-

  • Food
    • Infant Nutrition
    • Dairy
    • Bakery
    • Seasoning
    • Confectionery
    • Desserts
    • Others (Sauces, dressings)
  • Functional beverages
  • Nutraceuticals
  • Household/ Retail

On the basis of packaging, the global Sweet Whey Powder market has been segmented as-

  • Retail
    • Paper bag
    • Tin
    • TetraPak
  • Bulk
    • Totes
    • Pallet

On the basis of distribution channel, the global Sweet Whey Powder market has been segmented as-

  • Direct
  • Indirect
    • Supermarket/Hypermarket
    • Specialty Stores
    • Modern Grocery Retailers
    • Discount Stores
    • Online Retailers

Sweet Whey Powder: Key Players

Some of the leading players of global Sweet Whey Powder market include Avani Food Products, Hilmar Cheese Company Inc., Glenstal Foods Ltd., Rothenbühler Cheesemakers, Leprino Foods Company, Fayrefield Foods Ltd., SM SPOMLEK Dairy Co-operative, Raab Vitalfood GmbH, Lactalis American Group Inc., SunOpta Inc.

Sweet Whey Powder: Activities by the participants

  • Lactalis American Group Inc., in 2016 launched a new range of products called FloWhey with higher flowability that has a longer storage and easier handling. This obtained from the cheese or casein manufacturing. But the drying of this whey powder is by a special process which has not been revealed by the company.

Sweet Whey Powder: Opportunities

The uses of the sweet whey powder have been increasing over time and so is the demand for it. The research is going on extensively on sweet whey powder to find more uses in the food applications. This is also due to the whey being the waste product of the cheese manufacturing and thus a utilization for the nutrition of the people. There have been so many variations in the sweet whey powder and many of the manufacturers have started demineralizing these powders to suit the demand of the consumers.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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