Introduction:

Sweet potatoes are basically root vegetable which is rich in starch, vitamins, potassium, fiber and higher source of beta carotene. They primarily considered as a staple food as have significant proportion in form of daily routine intake food products. Nowadays the product has become more popular due to its wide application in ethnic cuisines, culinary uses, everyday meal and many other food products. This has insist the food manufacturers and companies to offer different varieties of snacks, meals, syrups etc. to cater the growing demand of consumers in global level food market. Production of sweet potatoes has increased substantially over the past decade and majority of demand accounts from North America, Europe and countries from Asia-pacific region.

Market Dynamics of Sweet Potato Market:

Market of sweet potatoes is expected to drive by its greater demand from food manufacturer’s as companies are offering innovative everyday meal products, snacks, meals made with sweet potatoes. On the other side, market of sweet potato market is also gaining traction from demand side drivers as it is mostly consumed in everyday meal and also from the side of health conscious consumers who are seeking for food products with health benefits. Moreover, the demand of sweet potato is also growing as it used as a taste enhancer and to increase the texture in food recipes.

Market Segmentation of Sweet Potato Market:

Market segment of sweet potato in food and beverage industry is segmented on different basis such as by application, by form, by type and by end use. On the basis of application, its market segmented in food, beverage and animal feed. In food, sweet potatoes market is sub-segmented into culinary food, snacks and meals and in beverage, the sub-segment of product includes alcoholic and non-alcoholic beverages. Market segment as per the form, is segmented as flour, paste and as a whole product. Another segment of sweet potatoes market is on the basis of type which includes canned, frozen and puree and as per end use market segment, it includes commercial use and residential use. On analyzing the demand of sweet potatoes on pie chart, it assessed that food industry acquires majority of market share in terms of both volume and value. In terms of consumption, the demand of sweet potatoes has increased in past decade due to its higher demand in preparing culinary dishes, snacks, everyday meals and in many other food products. Furthermore, demand of sweet potatoes is also growing in international market due to its high nutritional value as it is good source of vitamins and minerals such as Vitamin A, C, B1, B2, and B6, fiber, phosphorous, potassium and many other minerals.

Regional Outlook of Sweet Potatoes Market:

On the basis of regional outlook, market segment of sweet potatoes is segmented in five different regions which include North America, Latin America, Europe, Asia-Pacific and Middle East and Africa. On the analyzing the market of sweet potatoes at global level, it is expected that North America and Asia-Pacific is the largest producer of sweet potatoes. On the other side in terms of consumption, European region has the largest consumption of sweet potatoes.

Key Market Players in Sweet Potatoes Market:

Major players in sweet potatoes market are: Bright Harvest Sweet Potato Company, ConAgra Foods, Inc., Nash Produce, The Sweet Potato Spirit Co., Ham Farms, Dole Food Company Inc., McCain Foods Limited, Carolina Innovative Food Ingredients, H.J. Heinz Company Brands LLC., and Wayne Bailey Produce Company.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Sweet Potatoes Market

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