Sweet orange oil, sometimes also known as orange oil or orange essential oil, is an essential oil primarily consisting of limonene (up to 93%). It is widely used in aromatherapy and herbal medicines, as it possess several properties such as antiseptic, anti-acne, anti-inflammatory, and antidepressant. Due to its anti-inflammatory and antiseptic properties, sweet orange oil is used for treating constipation, gastrointestinal ailments, and ulcers. The oil also exhibits cancer prevention properties. Sweet orange oil has sweet and pleasant aroma, which enlightens mood; hence, it can be used as mood booster. Furthermore, its versatile blending properties make it a safer and organic solvent. Sweet orange oil is obtained from orange, especially orange rind via the cold pressing process. The rich content of vitamin C, potassium, and antioxidants present in the oil helps in prevention of strokes and other cardiovascular diseases. The oil is also used in food and beverages as a natural preservative and flavoring agent.
Rise in demand for sweet orange oil in the food & beverages industries is a key driver of the sweet orange oil market. Its versatile properties coupled with natural source makes it a perfect ingredient for Ayurveda and homeopathic medicine. Increasing use of sweet orange oil in cosmetics for flavor, preservatives, and skin benefits are also propelling the market. Sturdy growth in food & beverages and cosmetics industries is primarily boosting the demand for sweet orange oil. The body care industry also uses sweet orange oil for stress relieving, massages, vapor therapy, aromatherapy, and other similar procedures. The oil is also generally used as a freshening agent in bath water, cloth freshener, floor cleaner, etc. However, it is known to cause irritation, nausea, inflammation, or in extreme cases dermatitis if used in excess quantities. Furthermore, exposure of sweet orange oil to sunlight (UV rays) leads to oxidation of the oil and may induce photo-toxicity, converting it into a potential toxin. The oil is flammable as well. These factors along with the presence of other alternatives such as Amyris oil, lemon oil, dill oil, and anise oil are key restraints of the sweet orange oil market.
Sweet orange oil is used in various applications. Thus, based on end-user, the sweet orange oil market can be segmented into pharmaceuticals, food & beverages, flavor & fragrances, cosmetics, body care, chemical industry, and others. Pharmaceuticals and cosmetics segments are expected to be key end-users of the sweet orange oil market. The flavor & fragrance segment is also anticipated to account for substantial share, as sweet orange oil is primarily used for its flavor and aroma. Based on grade, the sweet orange oil market can be divided into food grade sweet orange oil, pharmaceutical grade sweet orange oil, and others. Food grade sweet orange oil is used in food and beverages to add flavor and color to citrus juices, confectioneries, and other related products. The pharmaceutical grade sweet orange oil is used in the manufacture of medicines and supplements. Other grades are used in insecticides, herbicides, furniture preservatives, etc.
In terms of geography, the sweet orange oil market can be segregated into Asia Pacific, Europe, North America, Latin America, and Middle East & Africa. Europe and North America are the key regions of the for sweet orange oil market, due to the rising demand from food & beverages, pharmaceutical, and cosmetics industries. Furthermore, the rise in population and growth in personal and body care industries in countries such as Germany, France, the U.S., and Italy are fuelling the demand for sweet orange oil in Europe and North America. The sweet orange market in Asia Pacific and Latin America is also expanding rapidly due to the increase in standard of living and high consumer spending on personal and body care products in these regions.
Prominent players operating in the global sweet orange oil market are Heritage Oils, Aura Cacia, DoTerra, and Mountain Rose Herbs.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.