Global Super Foods Market: An Overview

The global super foods market is expected to expand at a healthy CAGR during 2018-2028, despite lack of scientific support for core ideas such as ‘super fruits’.

Super foods continue to gain traction in the global economy. The super foods market reached billion dollar in evaluation in 2007, due to introduction of several new products. During that year, hundreds of new products were introduced in the market. The initial outburst and heavy advertising hurt the prospects of the super foods market. Products such as pomegranate, goji saw falling sales soon as their tastes did not enrich buds. However, the marketing concept of super foods achieved a critical goal: Get consumers to taste exotic products.

Since then various products like mangosteen, acai, and goji have witnessed adoption in new markets. These products have a large base in their home markets, where these fruits have played a vital role in medicine as well as in daily diets. These products are expected to grow considerably in the near future as rising awareness and more cooking recipes make their way into the super foods market.  

Global Super Foods Market: Notable Developments

  • Walgreens has announced that it will offer CBD products in its 1500 stores across the United States. The buzzmaking super food is widely used in gumdrops and lotions as well. However, its association with THC earlier was keeping many reputed brands away from the store. According to Walgreens, the product will go on shelves with a ‘non-THC warning’. However, widespread medicinal benefits are need of the hour for the super foods market. Growing acceptance of their benefits can provide a major boost for the global super foods market.

Global Super Foods Market: Key Trends

Health Consciousness to Propel the Super Foods Market

The effect of a growing populated planet are visible to many. Large populations are leading to increased congestion in urban areas. Additionally, these are also driving commercial agriculture at its peak, which is resulting in the usage of chemicals and fertilizers. Due to rising health effects of such practices, modern consumers is becoming increasingly health conscious. This is leading to the growth of organic products and trends such as super foods as well.

Super foods are also expected to grow as living a healthy life is difficult as it involves regular exercise and healthy diets. On the other hand, e-commerce is experiencing tremendous growth. The convenience of availing super foods, appealing packaging, and proven benefits of products like CBD are expected to drive robust growth for the super foods market in the near future.

Global Super Foods Market: Regional Outlook

The global super foods market report is divided into main regions including North America, Europe, Asia Pacific, Latin America, Middle East and Africa. The super foods market in North America region grossed the highest total revenue earlier. Due to growing demand for nutrition based healthy food and desperation to seek alternative lifestyle, the super foods market will register a significant growth in the region. On the other hand, the super foods market is expected to register the fastest growth in Asia Pacific. The region is witnessing a growing demand exotic foods, thanks to growing disposable income and high quality of many of these products. Additionally, growing concerns about health are also expected to drive robust growth for the super foods market in the Asia Pacific region. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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