Sugar Free Sour Candy: Market Outlook
Sour candy is a popular treat among the millennials owing to its tangy and fruity taste. Sour candy can be proven harmful for bodily function and tooth decay because of its high sugar content and high pH level. Responding to this, manufacturers have introduced sugar free sour candy with sugar replaced with sweetening agents such as xylitol.
Currently, the global market for sugar free sour candy is comes under niche category with small market presence. However, the market is expected to witness a high growth rate over the forecast period on the back of increasing product launches and rise in marketing activities.
North America is a house of number of players engaged in production of sugar free sour candy and is creating a huge traction in the confectionery market. Though with a large number of manufacturers competition is stiff which is leading to continuous product development.
Sugar Free Sour Candy: Market Dynamics
Consumers are opting for sugar free sour candy owing to its health benefits over conventional sour candy. Sugar free sour candy has its presence over platforms like online stores and hypermarket/supermarket that is enhancing its engagement with the large consumer base on the platform.
Consumers are turning towards sugar free sour candy owing to the nutritional value and thus are concerned and aware about the ingredients being used to make sugar free sour candy. Thus sugar free sour candy made from all natural ingredients for flavouring and coloring is expected to grow in the global market such as citrus and other fruits extracts.
Sugar free sour candy market covers population with wide age spectrum with age bracket of 4-14 covering prominent part of market. To gain traction of this segment, manufacturers are introducing various shapes and colors of sugar free sour candy in the market.
Sugar Free Sour Candy: Market Segmentation
Based on type, sugar free sour candy market can be segmented as:
- Hard candy
- Chewy candy
- Chewing gums
Based on sweetening agent, sugar free sour candy market can be segmented as:
Based on the distribution channel, sugar free sour candy market can be segmented as:
- Specialty Store
- Convenience Store
- Online Store
Sugar Free Sour Candy: Key Players
Candy Warehouse, the Wringley Company, Jaret International, Barnett, Sweet & Sour Candy Ltd., Ice Breaker, Ferrara Candy Company, The Hershey Company, Dr. John’s, Chupa Chups, Perfetti Van Melle Inc, Mars Wrigley Confectionery US, LLC, CeDe, Now and Later, Mondelez International, Inc. are some of the prominent players engaged in global sugar free sour candy market.
Building Brand Image Gives the Product a Push in Competitive Market
Acquiring label claims and certification from authorized institutions is very important for sugar free sour candy market. Manufacturers are striving to achieve label claims such as organic, vegan, non-GMO, allergen free, and many more that will help gain maximum market traction with the help of quality of sugar free sour candy. To be called as sugar free sour candy, as per the US FDA it should contain less than 0.5 gm per RACC (Reference Amounts Customarily Consumed) and no ingredients that generally identified as sugars.
Besides working on a product and its development, maintaining a brand image is very essential for enhanced consumer engagement. Manufacturers like Mars Wrigley Confectionery are creating sustainable and robust plants for sugar free sour candy that will be reducing carbon footprint by using renewable energy for producing all of their products.
Strategized sourcing is another important aspect that manufacturers are keeping an eye on. For the production of sugar free sour candy, manufacturers have started to source fruits from local framers for the surety of quality and authenticity. This helps the manufacturers of sugar free sour candy get quality raw materials, the farmers grow, and also builds a brand image that will certainly gain market traction.
Disclaimer: This ongoing market research study is a meticulously planned activity where a broad array of factors and aspects that shape the marketing environment and industry are taken into account. However, keeping in mind the constantly changing nature of business dynamics and changing strategic intents, we are always actively making iterations and modifications in our approaches. As always, we are ready to tailor our insights and guidance to suit your requirements. Engage with us to know what more is there for your CXOs.