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Sugar Free Sour Candy: Market Outlook

Sour candy is a popular treat among the millennials owing to its tangy and fruity taste. Sour candy can be proven harmful for bodily function and tooth decay because of its high sugar content and high pH level. Responding to this, manufacturers have introduced sugar free sour candy with sugar replaced with sweetening agents such as xylitol.

Currently, the global market for sugar free sour candy is comes under niche category with small market presence. However, the market is expected to witness a high growth rate over the forecast period on the back of increasing product launches and rise in marketing activities.

North America is a house of number of players engaged in production of sugar free sour candy and is creating a huge traction in the confectionery market. Though with a large number of manufacturers competition is stiff which is leading to continuous product development.

Sugar Free Sour Candy: Market Dynamics

Consumers are opting for sugar free sour candy owing to its health benefits over conventional sour candy. Sugar free sour candy has its presence over platforms like online stores and hypermarket/supermarket that is enhancing its engagement with the large consumer base on the platform.

Consumers are turning towards sugar free sour candy owing to the nutritional value and thus are concerned and aware about the ingredients being used to make sugar free sour candy. Thus sugar free sour candy made from all natural ingredients for flavouring and coloring is expected to grow in the global market such as citrus and other fruits extracts.

Sugar free sour candy market covers population with wide age spectrum with age bracket of 4-14 covering prominent part of market. To gain traction of this segment, manufacturers are introducing various shapes and colors of sugar free sour candy in the market.

Sugar Free Sour Candy: Market Segmentation

Based on type, sugar free sour candy market can be segmented as:

  • Hard candy
  • Chewy candy
  • Gummies
  • Lollipops
  • Chewing gums

Based on sweetening agent, sugar free sour candy market can be segmented as:

  • Stevia
  • Isomalt
  • Sorbitol
  • Maltitol
  • Xylitol
  • Polydextrose
  • Others

Based on the distribution channel, sugar free sour candy market can be segmented as:

  • B2B
  • B2C
    • Hypermarket/Supermarket
    • Specialty Store
    • Convenience Store
    • Retailers
    • Online Store
    • Others

Sugar Free Sour Candy: Key Players

Candy Warehouse, the Wringley Company, Jaret International, Barnett, Sweet & Sour Candy Ltd., Ice Breaker, Ferrara Candy Company, The Hershey Company, Dr. John’s, Chupa Chups, Perfetti Van Melle Inc, Mars Wrigley Confectionery US, LLC, CeDe, Now and Later, Mondelez International, Inc. are some of the prominent players engaged in global sugar free sour candy market.

Building Brand Image Gives the Product a Push in Competitive Market

Acquiring label claims and certification from authorized institutions is very important for sugar free sour candy market. Manufacturers are striving to achieve label claims such as organic, vegan, non-GMO, allergen free, and many more that will help gain maximum market traction with the help of quality of sugar free sour candy. To be called as sugar free sour candy, as per the US FDA it should contain less than 0.5 gm per RACC (Reference Amounts Customarily Consumed) and no ingredients that generally identified as sugars.

Besides working on a product and its development, maintaining a brand image is very essential for enhanced consumer engagement. Manufacturers like Mars Wrigley Confectionery are creating sustainable and robust plants for sugar free sour candy that will be reducing carbon footprint by using renewable energy for producing all of their products.

Strategized sourcing is another important aspect that manufacturers are keeping an eye on. For the production of sugar free sour candy, manufacturers have started to source fruits from local framers for the surety of quality and authenticity. This helps the manufacturers of sugar free sour candy get quality raw materials, the farmers grow, and also builds a brand image that will certainly gain market traction.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Sugar Free Sour Candy Market

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