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Lifesavers are one of the type of candies, preferred by all age consumers. Lifesavers are ring-shaped hollow candies available in a range of flavors and colors in the market. Nowadays, consumers have become more concern regarding the level of sugar in their diet, due to which they are looking for sugar free healthy confectionery products such as sugar free lifesavers. Lifesavers are one of the best treats that are highly consumed all across the globe. Due to the rising prevalence of sugar-borne diseases, consumers are opting for sugar free lifesavers and treats option.

However, the rising trend of free-from products initiated from western nations is one of the key trends that is surging the demand for sugar free Lifesavers market across the globe. In sugar free lifesavers aspartame, saccharin, sucralose, neotame, and acesulfame are used as sweetening agents as these components are lower in calories. Besides that various sugar alcohols such as erythritol xylitol, and sorbitol is used as sweetening agents. In addition to these artificial sugar components, there are several plant-based sweeteners are also used to prepare sugar free lifesavers. Owing to which the market for sugar free lifesavers is anticipated to grow over the upcoming years. 

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Increasing Incidences of Diabetes among the Population Surging Sugar Free Lifesavers Market

The surging cases of diabetes among the population is creating room for sugar free lifesavers market. Rendering to the survey done by the U.S. Department of Health and Human Services, in 2018, approximately 34.2 million population of the United States had diabetes. Among which, approximately 26.8% diabetic patients of more than 65 years, in contrast, 21.4% of diabetic patients are of 18 years or more (adults). Due to the increasing incidences of diabetes consumers are avoiding high sugar confectionery products from their diet which in turn, boosting the demand for sugar free lifesavers as treat among the population.

In addition to this, there are various types of sugar free lifesavers are offered by the manufacturers including chewing gum, and hard hollow candy among others. Moreover, the sugar free lifesavers are also available in a range of eye-catching packaging such as boxes, and sachets among others. These are main aspects owing to which the demand for sugar free lifesavers are increasing and is foreseen to nurture over the upcoming years.

Global Sugar Free Lifesavers: Market Segmentation                                                                                                                                                                       

Based on nature, the global sugar free lifesavers market has been segmented as-

  • Organic
  • Conventional

Based on sweetening agent, the global sugar free lifesavers market has been segmented as-

  • Natural
  • Artificial/Synthetic

Based on ingredients, the global sugar free lifesavers market can be segmented as-

  • Fruit Extract
  • Cocoa Butter
  • Sugar Substitute
  • Cocoa Liquor
  • Cocoa Beans
  • Food Color
  • Others (Oils & Fats)

Based on form, the global sugar free lifesavers market can be segmented as-

  • Hard Candies
  • Chewing Gums

Based on flavor, the global sugar free lifesavers market can be segmented as-

  • Mint
    • Peppermint
    • Spearmint
  • Pineapple
  • Guava
  • Strawberry
  • Cherry
  • Watermelon
  • Raspberry
  • Orange
  • Others (Musk, Vintage etc.)

Based on sales channel, the global sugar free lifesavers market can be segmented as-

  • B2B (Direct Sales)
  • B2C (Indirect Sales)
    • Store-based Retailing
      • Supermarket/Hypermarket
      • Convenience Stores
      • Groceries
      • Specialty Stores
      • Medical Stores
      • Other Retailing Formats
    • Online Retailing

Global Sugar Free Lifesavers Market: Key Players

The key manufacturers operating their business in global sugar free lifesavers market include Mars, Incorporated, Darrell Lea, DeMet’s Candy Co., Nestle SA, Perfetti Van Melle Group SpA/B.V., and Ferrara Candy Co. among others.

For instance, the sugar free lifesavers offered by Mars, Incorporated under the brand name of Lifesavers is available in various flavors such as mint, peppermint, strawberry, and others. The sugar free lifesavers are free from carbs and are also have reduced calories.

Opportunities for Market Participants:

The application of natural sweetening agents in the global confectionery industry is also developing its pace. Stevia, in one of the natural sugar substitute that is sourced from the Stevia rebaudiana leaves. The active molecules, present in stevia are 30-150 times sweeter than normal sugar. The increasing natural trends for sugar alternatives become a key trend and its application as an ingredient for the production sugar-free lifesavers is boosting the overall market. Due to the health beneficial properties of stevia as natural sweetening agent is surging the demand and creating growth prospects for the sugar free lifesavers to launch new products such as organic, natural, sugar free lifesavers in the market to gain more consumer traction along with more revenue.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
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  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Sugar Free Lifesavers Market

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