Market Outlook

Lifesavers are one of the type of candies, preferred by all age consumers. Lifesavers are ring-shaped hollow candies available in a range of flavors and colors in the market. Nowadays, consumers have become more concern regarding the level of sugar in their diet, due to which they are looking for sugar free healthy confectionery products such as sugar free lifesavers. Lifesavers are one of the best treats that are highly consumed all across the globe. Due to the rising prevalence of sugar-borne diseases, consumers are opting for sugar free lifesavers and treats option.

However, the rising trend of free-from products initiated from western nations is one of the key trends that is surging the demand for sugar free Lifesavers market across the globe. In sugar free lifesavers aspartame, saccharin, sucralose, neotame, and acesulfame are used as sweetening agents as these components are lower in calories. Besides that various sugar alcohols such as erythritol xylitol, and sorbitol is used as sweetening agents. In addition to these artificial sugar components, there are several plant-based sweeteners are also used to prepare sugar free lifesavers. Owing to which the market for sugar free lifesavers is anticipated to grow over the upcoming years. 

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Increasing Incidences of Diabetes among the Population Surging Sugar Free Lifesavers Market

The surging cases of diabetes among the population is creating room for sugar free lifesavers market. Rendering to the survey done by the U.S. Department of Health and Human Services, in 2018, approximately 34.2 million population of the United States had diabetes. Among which, approximately 26.8% diabetic patients of more than 65 years, in contrast, 21.4% of diabetic patients are of 18 years or more (adults). Due to the increasing incidences of diabetes consumers are avoiding high sugar confectionery products from their diet which in turn, boosting the demand for sugar free lifesavers as treat among the population.

In addition to this, there are various types of sugar free lifesavers are offered by the manufacturers including chewing gum, and hard hollow candy among others. Moreover, the sugar free lifesavers are also available in a range of eye-catching packaging such as boxes, and sachets among others. These are main aspects owing to which the demand for sugar free lifesavers are increasing and is foreseen to nurture over the upcoming years.

Global Sugar Free Lifesavers: Market Segmentation                                                                                                                                                                       

Based on nature, the global sugar free lifesavers market has been segmented as-

  • Organic
  • Conventional

Based on sweetening agent, the global sugar free lifesavers market has been segmented as-

  • Natural
  • Artificial/Synthetic

Based on ingredients, the global sugar free lifesavers market can be segmented as-

  • Fruit Extract
  • Cocoa Butter
  • Sugar Substitute
  • Cocoa Liquor
  • Cocoa Beans
  • Food Color
  • Others (Oils & Fats)

Based on form, the global sugar free lifesavers market can be segmented as-

  • Hard Candies
  • Chewing Gums

Based on flavor, the global sugar free lifesavers market can be segmented as-

  • Mint
    • Peppermint
    • Spearmint
  • Pineapple
  • Guava
  • Strawberry
  • Cherry
  • Watermelon
  • Raspberry
  • Orange
  • Others (Musk, Vintage etc.)

Based on sales channel, the global sugar free lifesavers market can be segmented as-

  • B2B (Direct Sales)
  • B2C (Indirect Sales)
    • Store-based Retailing
      • Supermarket/Hypermarket
      • Convenience Stores
      • Groceries
      • Specialty Stores
      • Medical Stores
      • Other Retailing Formats
    • Online Retailing

Global Sugar Free Lifesavers Market: Key Players

The key manufacturers operating their business in global sugar free lifesavers market include Mars, Incorporated, Darrell Lea, DeMet’s Candy Co., Nestle SA, Perfetti Van Melle Group SpA/B.V., and Ferrara Candy Co. among others.

For instance, the sugar free lifesavers offered by Mars, Incorporated under the brand name of Lifesavers is available in various flavors such as mint, peppermint, strawberry, and others. The sugar free lifesavers are free from carbs and are also have reduced calories.

Opportunities for Market Participants:

The application of natural sweetening agents in the global confectionery industry is also developing its pace. Stevia, in one of the natural sugar substitute that is sourced from the Stevia rebaudiana leaves. The active molecules, present in stevia are 30-150 times sweeter than normal sugar. The increasing natural trends for sugar alternatives become a key trend and its application as an ingredient for the production sugar-free lifesavers is boosting the overall market. Due to the health beneficial properties of stevia as natural sweetening agent is surging the demand and creating growth prospects for the sugar free lifesavers to launch new products such as organic, natural, sugar free lifesavers in the market to gain more consumer traction along with more revenue.

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3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

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Sugar Free Lifesavers Market

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