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Sugar Free Easter Eggs Market

Sugar Free Easter Eggs Market - Global Industry Trend Analysis 2015 to 2019 and Forecast 2020–2030

Market Outlook

Sugar free easter eggs are one of the confectionery products that are highly consumed in European, American, and other countries during the occasion of Easter. Conventional easter eggs are prepared from cocoa powder, caramel, milk, and sugar. However, sugar free easter eggs are prepared with the same ingredients but the conventional sugar is replaced from low-intensity sweeteners. Sugar free easter eggs are also available in various form such as colorful, chocolate-filled eggs along with sweets, unlike conventional ones. The consumption of sugar-based products leading to obesity and its associated diseases such as diabetes, strokes, and other diseases, due to which consumers are preferring sugar free easter eggs.

Owing to the ongoing sugar reduction trend, the consumers are shifting towards adoption of sugar free easter eggs during festive seasons. The innovations in food & beverage are one of the key factors behind the surging demand for sugar free easter eggs. As consumers are focusing on the well-being of their acquaintances and relatives, they are procuring healthy products as gifts during the special occasion i.e. Easter. Due to which the demand for sugar free easter eggs is increasing across the globe. However, the enduring trend of health and fitness among the consumers across the world is surging the demand for sugar free easter eggs and is foreseen to grow over the forecast years.

Sugar Free Easter Eggs - A Healthy Gift

Easter eggs are the most common gift during the occasion of Easter, people show their affection to their friends and relatives by giving a present, however, the increasing concern about health and well-being of their acquaintance's consumers are looking healthy presents such as sugar free easter eggs for their dear ones. To show gratitude towards friends and family consumers are looking for healthy gifts that are surging the demand for sugar free easter eggs among the consumers.

Easter is the main festival of Christians, during this festive season they exchange gifts from their friends, family and neighbours. However, North America and Europe have increased incidences of obesity, diabetes, and cardiovascular diseases. Due to which, they are looking for healthy offerings such as sugar free easter eggs. Manufacturers of sugar free easter eggs have also started innovations in the products, due to increasing demand for healthy products among the consumers. The increasing awareness among the population, in turn, boosting the demand for sugar free easter eggs and is anticipated to grow over the forecast years.

Global Sugar Free Easter Eggs: Market Segmentation

Based on nature, the global sugar free easter eggs market can be segmented as-

  • Organic
  • Conventional

Based on sweetening agent, the global sugar free easter eggs market can be segmented as-

  • Natural
  • Synthetic

Based on ingredients, the global sugar free easter eggs market can be segmented as-

  • Cocoa Powder
  • Sugar Substitute
  • Fat & Oil
  • Carmel
  • Cocoa Liquor

Based on product types, the global sugar free easter eggs market can be segmented as-

  • White Chocolate
  • Dark Chocolate
  • Milk Chocolate

Based on sales channel, the global sugar free easter eggs market can be segmented as-

  • B2B (Direct Sales)
  • B2C (Indirect Sales)
    • Store-based Retailing
    • Supermarket/Hypermarket
    • Convenience Stores
    • Groceries
    • Specialty Stores
  • Other Retailing Formats
    • Online Retailing

Global Sugar Free Easter Market: Key Players

The manufacturers operating in global sugar free easter eggs market includes Aine Handmade Chocolate, Nestlé SA, Russell Stover, Mondel?z International, Ferrero SpA, Mars, Incorporated, Thorntons Limited, and Montezuma's Chocolates Limited among others.

For instance, in April 2019, the company Nestlé S.A. has introduced sugar free milk chocolate easter egg/ sugar free easter eggs in 100% recyclable pack in the Brazilian market.

Opportunities for Market Participants:

The big giants operating their business in the global sugar free easter eggs market should focus on the launch of products with innovative products along with informative labelling on packaging. Consumers get easily attracted by informative and innovative packaging. However, a packet with clean and clear labelling is anticipated to attract more consumers and may surge the demand for sugar free easter eggs.

In addition to this, sugar-free, vegan, non-GMO, organic are the major trending labels among the consumers, hence acquiring certifications from regulatory bodies is creating growth prospects for the manufacturers operating in the global sugar free easter eggs market.

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