Market Outlook

Sugar free easter eggs are one of the confectionery products that are highly consumed in European, American, and other countries during the occasion of Easter. Conventional easter eggs are prepared from cocoa powder, caramel, milk, and sugar. However, sugar free easter eggs are prepared with the same ingredients but the conventional sugar is replaced from low-intensity sweeteners. Sugar free easter eggs are also available in various form such as colorful, chocolate-filled eggs along with sweets, unlike conventional ones. The consumption of sugar-based products leading to obesity and its associated diseases such as diabetes, strokes, and other diseases, due to which consumers are preferring sugar free easter eggs.

Owing to the ongoing sugar reduction trend, the consumers are shifting towards adoption of sugar free easter eggs during festive seasons. The innovations in food & beverage are one of the key factors behind the surging demand for sugar free easter eggs. As consumers are focusing on the well-being of their acquaintances and relatives, they are procuring healthy products as gifts during the special occasion i.e. Easter. Due to which the demand for sugar free easter eggs is increasing across the globe. However, the enduring trend of health and fitness among the consumers across the world is surging the demand for sugar free easter eggs and is foreseen to grow over the forecast years.

Sugar Free Easter Eggs - A Healthy Gift

Easter eggs are the most common gift during the occasion of Easter, people show their affection to their friends and relatives by giving a present, however, the increasing concern about health and well-being of their acquaintance's consumers are looking healthy presents such as sugar free easter eggs for their dear ones. To show gratitude towards friends and family consumers are looking for healthy gifts that are surging the demand for sugar free easter eggs among the consumers.

Easter is the main festival of Christians, during this festive season they exchange gifts from their friends, family and neighbours. However, North America and Europe have increased incidences of obesity, diabetes, and cardiovascular diseases. Due to which, they are looking for healthy offerings such as sugar free easter eggs. Manufacturers of sugar free easter eggs have also started innovations in the products, due to increasing demand for healthy products among the consumers. The increasing awareness among the population, in turn, boosting the demand for sugar free easter eggs and is anticipated to grow over the forecast years.

Global Sugar Free Easter Eggs: Market Segmentation                                                                                                                                          

Based on nature, the global sugar free easter eggs market can be segmented as-

  • Organic
  • Conventional

Based on sweetening agent, the global sugar free easter eggs market can be segmented as-

  • Natural
  • Synthetic

Based on ingredients, the global sugar free easter eggs market can be segmented as-

  • Cocoa Powder
  • Sugar Substitute
  • Fat & Oil
  • Carmel
  • Cocoa Liquor

Based on product types, the global sugar free easter eggs market can be segmented as-

  • White Chocolate
  • Dark Chocolate
  • Milk Chocolate

Based on sales channel, the global sugar free easter eggs market can be segmented as-

  • B2B (Direct Sales)
  • B2C (Indirect Sales)
    • Store-based Retailing
    • Supermarket/Hypermarket
    • Convenience Stores
    • Groceries
    • Specialty Stores
  • Other Retailing Formats
    • Online Retailing

Global Sugar Free Easter Market: Key Players

The manufacturers operating in global sugar free easter eggs market includes Aine Handmade Chocolate, Nestlé SA, Russell Stover, Mondel?z International, Ferrero SpA, Mars, Incorporated, Thorntons Limited, and Montezuma's Chocolates Limited among others.

For instance, in April 2019, the company Nestlé S.A. has introduced sugar free milk chocolate easter egg/ sugar free easter eggs in 100% recyclable pack in the Brazilian market.

Opportunities for Market Participants:

The big giants operating their business in the global sugar free easter eggs market should focus on the launch of products with innovative products along with informative labelling on packaging. Consumers get easily attracted by informative and innovative packaging. However, a packet with clean and clear labelling is anticipated to attract more consumers and may surge the demand for sugar free easter eggs.

In addition to this, sugar-free, vegan, non-GMO, organic are the major trending labels among the consumers, hence acquiring certifications from regulatory bodies is creating growth prospects for the manufacturers operating in the global sugar free easter eggs market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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