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Subscription Video on Demand (SVoD) is a subscription-based service that enables users to have unlimited access to streaming video content for any given period of time at a routine fee. Through SVoD, customers have control over the content they want to watch. They can decide when to start or pause the program. They also get the option of fast forwarding, rewind, or stop the video at their wish. Through this service, high-quality content is available on-demand, anytime, and anywhere directly on the customer’s television set. SVoD services include Amazon Video, Netflix, Now TV, Hulu Plus, TVPlayer, etc. These services have drawn a lot of attention from end-users for their diversified content that includes sports, web series, and movies.

Developments in digital technology have transformed the digital video consumption platforms. At present, there are multiple platforms, such as mobiles, tablets, and smart TVs, to access video on demand services. Moreover, with increasing pool of viewers, demand for personalized content to control and select viewing as desired has led to a recognizable adoption of video on demand systems, which is expected to grow further in the long term. Video on demand service providers are laying emphasis on enhancing delivery technologies to enhance viewer experience. Moreover, with improved speed of networks for digital transmission, video on demand service providers are delivering high-definition videos at a faster streaming rate to viewers.

Increase in penetration of mobile broadband has boosted the adoption of mobile devices for digital content streaming. In addition, various mobile TV applications introduced by companies, such as Netflix, Inc. and YouTube, LLC, have increased the consumption of digital content through mobile devices. This is supporting the growth of the subscription video on demand market globally. Furthermore, content service providers, such as Netflix and Hulu, are preferred by customers for better pricing and broader content choice. Services of online content providers are affordable as compared to those of traditional service providers, as the former do not have to cover any charges related to building or maintenance of telecom infrastructure.

The global subscription video on demand market can be segmented based on content type, subscription model, and region. In terms of content type, the subscription video on demand market can be classified into entertainment, sports, TV commerce, education, and information. Based on subscription model, the subscription video on demand market can be divided into fixed subscription model, pay-as-you-go subscription model, premium member subscriptions, and others.

By region, the global subscription video on demand market can be segmented into North America, South America, Europe, Asia Pacific (APAC), and Middle East & Africa (MEA). North America is estimated to account for the maximum share of the global subscription video on demand market, followed by Europe. Growth of the subscription video on demand market in North America is majorly supported by Canada and the U.S., attributed to the presence of leading players in these countries. North America has a significant number of cord-cutters and cord-nevers due to high demand for a variety of content. Furthermore, according to the Global Mobile Data Traffic Forecast by Cisco VNI, in 2016, Internet speed in North America was 13.7 Mbps, the highest among regions. Thus enabling the people to view the content hassle free without any interference. Furthermore, the region has largest number of connected devices on which this content can be seen, thus supporting the growth of the subscription video on demand market in North America. Asia Pacific is expected to create lucrative market opportunities for the key players operating in the subscription video on demand market due to the significant growth in industrialization in the region. Countries, such as, Japan, South Korea, India, China, Singapore, etc. are contributing to the growth of the subscription video on demand market in the region.

Players operating in the global subscription video on demand market are investing significantly in research and development to come up with advanced and innovative technologies. Key players operating in the subscription video on demand market are Netflix Inc., Amazon Inc., and Hulu LLC. These companies are focusing on providing unique subscription plans at a cheaper rate so as to improve customer retention rate and attract new customers.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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