Sleeve & shrink sleeve labels are made up of polymer materials that shrink to the product surface when heat is applied. Sleeve and shrink sleeve labelling enables the graphics to be printed around the whole product container. The stretch and shrink sleeves market is mainly buyer oriented. The global stretch and sleeves market is marked with intense competition due to the increasing presence of both, the large and small manufactures. 

The key growth drivers for the global stretch and shrink sleeves market are: increasing demand for polymer films, anti-counterfeiting facilities, availability of additional printing space, and 360 degree display. The global market for stretch and shrink sleeves has witnessed substantial growth in the recent years owing to rise in the urbanized population, increasing demand for packaged foods, renaissance of the labeling & packaging industry in developing economies, and increasing emphasis on the use of sustainable materials. Furthermore, the light weight of stretch and shrink sleeves, coupled with their low cost, is expected to foster their market growth in the coming years. In addition, the increasing applications of shrink and sleeves, globally, in various end-use industries such as paper & textile, food & dairy and electronics, for labeling, is expected to further drive the market growth.  

However, volatile raw material prices are likely to have an adverse impact on the manufacturing of these labels. Concerns regarding the recycling and disposal of these films due to their non-biodegradable nature are expected to hamper the market growth. Moreover, the growing buyer attention towards alternate packaging materials, such as paper, which in turn is lighter and also biodegradable, may pose a significant threat to the growth of the market. The increasing trend of on-line shopping is expected to create new growth opportunities for the global stretch and shrink sleeves market in the coming years, owing to the rising preference for light weight packaging among consumers and logistic companies. 

On the basis of polymer film, the global stretch and shrink sleeves market is segmented into:

  • Polyvinyl Chloride (PVC)
  • Polyethylene Terephthalate (PET)
  • Oriented Polystyrene (OPS)
  • Polyethylene (PE)
  • Others (includes PO, PLA, and COC)

Currently, the PVC polymer films segment dominates the global market for stretch and shrink sleeves industry in terms of value, and is expected to remain the most dominating segment in the market in the coming years. 

On the basis of application, the global stretch and shrink sleeves market is segmented into:

  • Food & Dairy
  • Beverages
  • Personal Care & Toiletries
  • Healthcare & Pharmaceuticals
  • Others (includes household care, paper & textile products, and electronics) 

On the basis of products, the global stretch and shrink sleeves market is segmented into:

  • Wrap
  • Hoods
  • Stretch and Sleeves Labels

Due to the increasing use of wrap products for pallet unification in industrial packaging, currently, the wrap segment dominates the market in terms of value. 

On the basis of type, the global stretch and shrink sleeves market is segmented into:

  • Shrink
  • Stretch

The stretch type films market is expected to witness moderate growth in the coming years in comparison to shrink sleeves films market, owing to the better visual qualities and enhanced printing capability of the shrink films, thereby making them more suitable for product advertising. Also, heat shrink sleeves are being increasingly used for bottle labels and packaging of beverages.

On the basis of printing technology, the global stretch and shrink sleeves market is segmented into:

  • Gravure
  • Flexography
  • Digital 

On the basis of ink, the global stretch and shrink sleeves market is segmented into:

  • Water Based
  • Solvent Based
  • UV 

Geographically, the global stretch and shrink sleeves market is segmented into seven main regions, namely Western Europe, Eastern Europe, North America, Latin America, Asia Pacific excluding Japan, the Middle East & Africa, and Japan. The historical growth of the Latin America and Asia Pacific economies has been a feature of the 21st century. This economic growth has, to a degree, been another major driver for the high levels of growth witnessed in the global stretch and shrink sleeves market. Besides, Asia Pacific is expected to witness the highest growth in the coming years. Currently, Asia Pacific dominates the global stretch and shrink sleeves market on account of rapid industrialization in economies of India and China. Also, countries such as the U.S., Japan, Germany, Brazil, China, and India are investing large amounts in the packaging and labeling industry to achieve sustained and rapid economic growth. North America and Western Europe are expected to witness moderate growth in the coming years as the manufacturers in these regions are shifting their plants and facilities to emerging economies such as China, Mexico, Brazil, and India. 

Partnerships & acquisitions, mergers, and new product launches are the key strategies being undertaken by key manufacturers to ensure steady growth in the global stretch and sleeves market. Some of the key players covered in this study on the global stretch and shrink sleeves market are Gilberth, Hammer Packaging, AXON, Color Craft, Fuji Films, Classic Labels Inc., Allen Plastic Industries Co., Ltd., SleeveCO, Fort Dearborn Company, Edwards Label, and American Film and Machinery.   

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Stretch Shrink Sleeves Market

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