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Stinging Nettle Market Outlook

Stinging nettle is a plant which is commonly known as urtica dioica across the globe. Stinging nettle belongs to urticaceae family and is a native plant of Europe region. The stinging nettle plant has a long history of use as a raw material for textile, tea, food and traditional medicines. People of Asia Pacific region has been using stinging nettle root for the treatment of urine related problems such as frequent urination, inability to urinate, nighttime urination, irritable bladder and painful urination. Stinging nettle root extract is used to make astringent and is also as a diuretic for joint ailments. Many pharmaceutical manufacturers across the globe are looking forward towards the incorporation of stinging nettle extract in their products, owing to its wide range of pharmaceutical application and health benefits offered by the stinging nettle extract. The demand from the cosmetic industry for stinging nettle has also witnessed an upsurge in demand as it is helpful in making anti-aging creams and hair loss treatment products. 

Intuitive Marketing Strategy Boosting the Sales of Stinging Nettle

Consumption of antibiotics per capita is increasing on the backdrop of the increase in healthcare expenditure and out of pocket pharmaceutical spending. Low and middle income countries are growing in terms of per capita disposable income, and this factor is boosting antibiotic consumption in these countries. The consumption of antibiotics has shown a significant rise in BRICS countries in the last decade; some antibiotics are available over the counter in these countries. Needles to says, stinging nettle supplement manufacturers have also adopted a targeted approach in these countries, and have invested in marketing efforts. These factors collectively are expected to support the overall demand for stinging nettle supplements across the globe.

Global Stinging Nettle: Market Segmentation

On the basis of form, the global stinging nettle market has been segmented as –

  • Powder
  • Oil
  • Capsules

On the basis of packaging type, the global stinging nettle market has been segmented as –

  • Jars & Containers
  • Pouches
  • Sachets
  • Dropper bottles
  • Others

On the basis of nature, the global stinging nettle market has been segmented as –

  • Organic
  • Conventional

On the basis of source, the global stinging nettle market has been segmented as –

  • Root
  • Leaf

On the basis of end use, the global stinging nettle market has been segmented as –

  • Dietary Supplement
  • Pharmaceuticals
  • Food & Beverage

On the basis of sales channel, the global stinging nettle market has been segmented as –

  • B2B
  • B2C
    • Hypermarket/Supermarket
    • Medical Stores
    • Specialty Stores
    • Online Stores 

Global Stinging Nettle Market: Key Players

Some of the major manufacturers and suppliers operating in the global stinging nettle market are: NOW Health Group, Inc., Solgar Inc., Herb Pharm, LLC., Enzymatic Therapy, Inc., Swanson Health Products, Inc., Solaray, Inc., Good Herbs, Inc., Amalth Lifecare Pvt. Ltd., Hawaii Pharm LLC and Red Moon Herbs.

Opportunities for Market Participants for Stinging Nettle

Companies operating in the stinging nettle market could focus on expanding its reach in the untapped Mediterranean markets in order to enhance its business of stinging nettle over the forecast period. Consumer these days are looking for handy packaging solution for any product they buy, hence manufacturers across the globe could focus on offering stinging nettle in convenient packaging formats in order to enhance a large consumer base. The limited knowledge and awareness of medical practitioners along with low penetration of stinging nettle supplements across wider non-urban clusters is limiting the stinging nettle supplement industry to unfold its potential. Consumer purchasing power and per capita healthcare expenditure in these countries are also increasing year on year, thereby creating a pool of potential targets for stinging nettle manufacturers and suppliers. The rural population is over 60% of the total population in developing countries, and absence from the shelves of retail and pharmacy outlets is poised to restrict the growth of the stinging nettle industry. Hence knowledge based advertisement could act as an opportunity for manufacturers entering the stinging nettle market over the forecast period.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Stinging Nettle Market

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