Still Drinks Market: Overview

As sales of carbonated and aerated drinks report a gradual but sure deceleration, the scales are now tipping in favor of still drinks. A rapidly expanding base of health conscious consumers is stirring up new consumption trends in the global beverage industry. Although carbonated, sugar-sweetened drinks currently hold a massive portion of both sales and value in the global beverage industry, growth is expected to be the fastest in the still drinks and natural drinks category. Options such as flavored water, non-aerated soft drinks, and juices are gaining more favor among consumers, creating a highly fertile ground on which the global still drinks market will grow in the coming years.

Although the still drinks market currently has sizeable volume sales coming from densely populated countries such as India and China, value gains are substantial in developed markets such as the United States, the United Kingdom, Canada, Italy, Japan, France, Germany, and Russia. With these trends poised for a change in the coming years, the report forecasts the growth of the global and key regional markets in terms of value and volume. The projected value growth of the market has been expressed in US$ Mn.

This report assesses the different kinds of still drinks available in the market currently and recommends strategies to fill white spaces in the market. Leading end-use segments have been studied in the report to understand which of these would hold the maximum potential in terms of revenue and volume growth. Likewise, the regional markets are analyzed at length for the period ranging from 2015 to 2024 to create a holistic perspective of where the future opportunities like.

Still Drinks Market: Trends, Opportunities, and Restraints

The most evident opportunity in the global still drinks market lies in cultivating consumers in the new urban areas in Asian, Latin American, and East European countries. The underdeveloped still drinks market in these countries means that an appreciable number of unharnessed opportunities still exist in key markets within these regions. However, even as companies do so, the focus needs to remain firmly on availability and affordability. Retail channels across several emerging countries still need to be developed to suit the distribution plans of beverage manufacturers and the competitive prices of sparking and aerated drinks continue to be a roadblock in the growth of the still drinks market.

With beverage industry data showing a continued increase in per-capita consumption of soft drinks in countries such as India, new opportunities are likely to emerge in the coming years. Moreover, countries with a large young population represent a target market for still drink brands. Currently, the fruit juice segment accounts for nearly 30% of the global still drinks market. Growth in the Asia Pacific still drinks market is expected to outshine that of other regions. 

Still Drinks Market: Competitive Overview

Given that numerous growth opportunities lie for the global still drinks market between conventional category lines, companies are now investing both time and money in launching innovative still beverages. As sales figures show telltale signs of consumers’ inclination toward non-carbonated drinks, the competition in the still drinks space is also expected to become fierce in the long term. Tropicana (PepsiCo) and Minute Maid (The Coca-Cola Company) are the two leading brands in the global still drinks market. The other key companies in the global still drinks market are: Nestle, Unilever, Asahi Soft Drinks Co. Ltd., Yakult, Calpis Co. Ltd., and others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Still Drinks