A stick PC is a single board computer resembling a stick cased in a small casing much like a USB flash drive. Stick PC or PC on a stick can be plugged directly into an HDMI compatible monitor or TV to provide complete experience of a personal computer. It is mainly designed for programs which are light along with social networking, media streaming, web browsing, and video chatting. Also called compute sticks, stick PC devices can be paired with Bluetooth wireless mouse and keyboard for user inputs. However, we can also use USB port on stick PC as an input for USB wired mouse and keyboard. Powered by Atom system on a chip by Intel or ARM, the PC on a stick device use either Windows 10 or Windows 8.1 or Linux distribution, especially Ubuntu as the operating system for the device. Stick PC was introduced first in 2003. One of the disadvantages of PC on a stick is lack of the full power and functionality of laptop, PC, and traditional desktop.
Advantages of PC on a stick include low energy usage and inexpensive pricing. Its portability makes it versatile and attractive for consumers. Many stick PCs have built-in Wi-Fi and on-board storage. Many activities are feasible using stick PC such as edit photos and files, stream media, and create projects. Stick PCs allow consumers to carry computer and access data on devices having HDMI port such as TV or laptop. They can also be used with interactive flat panels and projectors. The stick PC market is in its initial stage with less competition among vendors, hence negligible price wars and reduction in selling price. However, low cost of the product may drive the product volumes which is likely to further help manufacturers in scaling the production and reducing costs. The increase in adoption of PC on a stick is expected to lead toward development of digital content.
One of the key drivers of the market includes rise in implementation of online learning methods which are accessed from remote locations using PC on a stick. Semiconductor miniaturization is another factor leading to the growth of the stick PC market. Increase in need of portable devices for accessing data, rise in demand for low energy consuming devices, and soar in demand for low cost portable devices are the factors driving the growth of the PC on a stick market.
The market can be segmented based on the geography which are North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. Asia Pacific is projected a high growth in the global market during the forecast period. Major contributors to the increase in market demand for stick PC are the developing countries such as India and China. These countries are still adopting digital infrastructure in the K-12 segment which is likely to be driving the demand to provide instructors and students some digital learning facilities using these necessary devices. This factor is expected to further augment the market for PC on a stick in these countries. Also, large number of foreign universities are providing online courses in these countries which is likely to further lead the growth of the market. The market can also be segmented based on end-user such as household and commercial. Commercial can be further segmented into educational institutes, offices, industries, hospitals, and others.
The key players operating in the stick PC market include Asus (Taiwan), Archos (France), Azulle (U.S.), Chenzi (China), Hannspree (Taiwan), iBall (India), Intel (U.S.), Lenovo (U.S.), MagicStick (Hong Kong), and MODECOM (Poland).
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.