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Global Starter Culture Market: Overview

Starter cultures comprise of microorganism present either in activated or deactivated mode in liquid, dried, or frozen form. Starter cultures are useful for the metabolic activity and enhance physical and chemical properties of the product under fermentation processes. Fermentation process is one of the most common cost-effective and popular method for food processing and preservation, which is essential now to meet the rising demand for packaged food and beverage products. Starter cultures are used as a major ingredient in different alcoholic and non-alcoholic beverages to enhance their texture, color, flavor, and quality. Start culture play an important role in breaking down sugars and releasing carbon dioxide. 

Owing to several factors including the surging demand for alcoholic and non-alcoholic beverages, the global market for starter culture is projected for a healthy growth rate during the forecast period of 2016 to 2024. This report is a comprehensive analysis of the starter culture market and segments it on the basis of product type, application, and geography, besides profiling some of the key players who are currently active in this market, highlighting their market share, product portfolio, and development strategies. The report also features a complete quantitative and qualitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

On the basis of product type, the market can be segmented into yeast, molds, and bacteria. By application, market is divided into alcoholic beverages and non-alcoholic beverages. Alcoholic beverages include whiskey, beer, wine, and others including gin, vodka, and tequila. Non-alcoholic beverages include dairy products, kombucha, cereal based products, and fruit based drinks. Currently, yeast start culture dominates the alcoholic beverages segment while bacteria is most commonly used for the non-alcoholic beverages segment.

Global Starter Culture Market: Trends and Opportunities

Apart from the escalating demand from the food and beverages industry, increasing healthcare awareness among the consumers is another prominent factor fueling the demand in the global starter culture market. Additionally, technological advancements in the start culture industry, for example genetically modified start cultures, are expected to favor the market growth during the forecast period. Conversely, stringent regulations on microorganisms and the conditions pertaining to their growth are expected to challenge the market, apart from volatile raw material prices. The report highlights increasing functional drinks demand coupled with superior nutritive and read-to-drink beverages as two opportunities available for the players.

Global Starter Culture Market: Region-wise Outlook

Geographically, the global market for start culture can be divided into North America, Europe, Asia Pacific, and rest of the world. The report picks out Europe as the most lucrative regional market, owing to its significant alcoholic beverage demand. Asia Pacific, with vast population, is projected for a robust growth rate, especially from emerging economies such as India, China, and Brazil. North America too will sustain the demand due to high nutritional requirements.

Companies mentioned in the research report

Angel Yeast CO. Ltd, Lallemand Inc, Lesaffre Group, CSK Food Enrichment B.V, Dohler Group, Wyeast laboratories Inc., Lactina Ltd, and Danisco A/S are some of the key players in the global starter culture market. The report observes that the nature of the competition is quite stiff in this market with the leading players constantly investing in research and development to enhance their product portfolio and gain shares. Also, mergers and acquisition with smaller companies is helping them expand their outreach to untapped market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Starter Culture Market

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