Stand-up Paddleboard Market - Introduction

A stand-up paddleboard is a surfboard-like device, considerably thicker and longer as compared to a standard surfboard. In the stand-up paddleboard, the operator stands upright and propels the board with the help of a long paddle. These paddleboards are usually use at surf, offshore, and on flat water lakes and rivers. Demand for stand-up paddleboard has increased due to increase in recreational activities. This in turn is expected to drive sales in the global stand-up paddleboard market

Stand-up Paddleboard Market – Competitive Landscape

SUP ATX LLC

SUP ATX is known for stand-up paddle surfing in lakes, rivers, and surfing areas. The company was founded in 2008 by Nick Matzorkis and is headquartered in Malibu, California, United States. The company manufactures and promotes paddle boards and paddles.

Naish International

Naish International was founded in 1979 by Robby Naish and is headquartered in California, United States. The company offers various products such as SUP boards, paddles, and wing surfer and accessories. Under SUP boards, the company offers products such as Foilboards, All-Around, Touring, Race, Surf, and Inflatables.

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Hobie Cat Company

Hobie Cat Company was founded in 1950 by Hobart "Hobie" Alter and is headquartered in Dana Point, California, United States. The company manufactures and promotes kayaks, fishing, pedal boards, sails, SUP (Stand-up Paddleboard), surf and gear. Under the SUP segment, the company promotes SUPs for recreational, inflatable, racing, touring, and surfing.

Rave Sports Inc.

Rave Sports Inc. was founded in September 1996. The company is headquartered in Saint Paul, Minnesota, United States. The company manufactures and markets water trampolines, paddle boards, tubes, water sports and winter sports products. Under the paddle boards segment, the company supplies products such as paddle boards, paddles, inflatable and kayaks.

Other key players operating in the stand-up paddleboard market are Sun Dolphin Boats, Red Paddle Co., Laird Stand Up, Sea Eagle Boats, Inc., Clear Blue Hawaii Corp., Slingshot Sports, LLC, F-ONE, Northwest River Supplies Inc., Coreban, EXOCET- ORIGINAL, Rave Sports Inc., BIC Sport Stand Up Paddle, C4 Waterman, Tower Paddle Boards, and Boardworks Surf & SUP

Stand-up Paddleboard Market – Dynamics

Growth in tourism and change in lifestyle due to increase in disposable income

Demand for stand-up paddleboards has increased due to growth in the tourism industry. Consumers frequently go on vacation, for adventurous trips, hiking, etc. Manufacturers are developing and innovating the product to make it more lightweight and better. Adoption of innovative technologies and use of novel materials in the paddleboard by manufacturers is expected to increase its demand during the forecast period.

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Stand-up Paddleboard Market – Segmentation

The stand-up paddleboard market can be bifurcated on the basis of:

  • Product Type
  • Length
  • End-user
  • Application
  • Distribution Channel
  • Region

Stand-up Paddleboard Market Segmentation – By Product Type

Based on product type, the stand-up paddleboard market can be segmented into:

  • Solid SUP Boards
  • Inflatable SUP Boards

Stand-up Paddleboard Market Segmentation – By Length

Depending on length, the stand-up paddleboard market can be divided into:

  • Less than 10 feet
  • 10 feet – 11 feet
  • More than 11 feet

Stand-up Paddleboard Market Segmentation – By End-user

In terms of end-user, the stand-up paddleboard market can be categorized into:

  • Men
  • Women
  • Kids

Stand-up Paddleboard Market Segmentation – By Application

Depending on application, the stand-up paddleboard market can be divided into:

  • Surf
  • All-round
  • Flat-water or Touring
  • Racing
  • Others

Stand-up Paddleboard Market Segmentation – By Distribution Channel

In terms of distribution channel, the stand-up paddleboard market can be divided into:

  • Online
  • Offline
    • Supermarket/ Hypermarket
    • Specialty Stores
    • Retail Stores

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Stand Up Paddleboard Market

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