Stand-up Paddleboard Market - Introduction

A stand-up paddleboard is a surfboard-like device, considerably thicker and longer as compared to a standard surfboard. In the stand-up paddleboard, the operator stands upright and propels the board with the help of a long paddle. These paddleboards are usually use at surf, offshore, and on flat water lakes and rivers. Demand for stand-up paddleboard has increased due to increase in recreational activities. This in turn is expected to drive sales in the global stand-up paddleboard market

Stand-up Paddleboard Market – Competitive Landscape


SUP ATX is known for stand-up paddle surfing in lakes, rivers, and surfing areas. The company was founded in 2008 by Nick Matzorkis and is headquartered in Malibu, California, United States. The company manufactures and promotes paddle boards and paddles.

Naish International

Naish International was founded in 1979 by Robby Naish and is headquartered in California, United States. The company offers various products such as SUP boards, paddles, and wing surfer and accessories. Under SUP boards, the company offers products such as Foilboards, All-Around, Touring, Race, Surf, and Inflatables.

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Hobie Cat Company

Hobie Cat Company was founded in 1950 by Hobart "Hobie" Alter and is headquartered in Dana Point, California, United States. The company manufactures and promotes kayaks, fishing, pedal boards, sails, SUP (Stand-up Paddleboard), surf and gear. Under the SUP segment, the company promotes SUPs for recreational, inflatable, racing, touring, and surfing.

Rave Sports Inc.

Rave Sports Inc. was founded in September 1996. The company is headquartered in Saint Paul, Minnesota, United States. The company manufactures and markets water trampolines, paddle boards, tubes, water sports and winter sports products. Under the paddle boards segment, the company supplies products such as paddle boards, paddles, inflatable and kayaks.

Other key players operating in the stand-up paddleboard market are Sun Dolphin Boats, Red Paddle Co., Laird Stand Up, Sea Eagle Boats, Inc., Clear Blue Hawaii Corp., Slingshot Sports, LLC, F-ONE, Northwest River Supplies Inc., Coreban, EXOCET- ORIGINAL, Rave Sports Inc., BIC Sport Stand Up Paddle, C4 Waterman, Tower Paddle Boards, and Boardworks Surf & SUP

Stand-up Paddleboard Market – Dynamics

Growth in tourism and change in lifestyle due to increase in disposable income

Demand for stand-up paddleboards has increased due to growth in the tourism industry. Consumers frequently go on vacation, for adventurous trips, hiking, etc. Manufacturers are developing and innovating the product to make it more lightweight and better. Adoption of innovative technologies and use of novel materials in the paddleboard by manufacturers is expected to increase its demand during the forecast period.

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Stand-up Paddleboard Market – Segmentation

The stand-up paddleboard market can be bifurcated on the basis of:

  • Product Type
  • Length
  • End-user
  • Application
  • Distribution Channel
  • Region

Stand-up Paddleboard Market Segmentation – By Product Type

Based on product type, the stand-up paddleboard market can be segmented into:

  • Solid SUP Boards
  • Inflatable SUP Boards

Stand-up Paddleboard Market Segmentation – By Length

Depending on length, the stand-up paddleboard market can be divided into:

  • Less than 10 feet
  • 10 feet – 11 feet
  • More than 11 feet

Stand-up Paddleboard Market Segmentation – By End-user

In terms of end-user, the stand-up paddleboard market can be categorized into:

  • Men
  • Women
  • Kids

Stand-up Paddleboard Market Segmentation – By Application

Depending on application, the stand-up paddleboard market can be divided into:

  • Surf
  • All-round
  • Flat-water or Touring
  • Racing
  • Others

Stand-up Paddleboard Market Segmentation – By Distribution Channel

In terms of distribution channel, the stand-up paddleboard market can be divided into:

  • Online
  • Offline
    • Supermarket/ Hypermarket
    • Specialty Stores
    • Retail Stores

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Stand Up Paddleboard Market

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