Global Spritzer Market: An Overview             

The global spritzer market is growing at a healthy rate. The market is expected to witness robust growth during the forecast period.  Changing alcohol preferences, its strong competition to beer and growing demand in North America is expected to drive the global spritzer market. 

Spritzer is a mixture of white wine or sometimes clear wine and carbonated water. Spritzer targets casual drinking occasions in formal settings. Spritzer market invites young and new drinkers who are not accustomed to the taste of wine.  The spritzer market appeals to young consumers with a crispier, relaxed and, smoother taste. The spritzer market also appeals to consumers who find themselves averse to social drinking as a norm. Although spritzer contains a small volume of alcohol, it is still a watered down version of a regular wine.

An upcoming Transparency Market Research report sheds light on the current and future trends of the global spritzer market. It provides details on the market’s overview, current trends and challenges, opportunities in the coming years, and growth forecasts for 2018-2026. These insights are crucial for both prevailing and upcoming players in the global spritzer market.  

Global Spritzer Market: Key Trends 

The spritzer market is a trendsetting and dynamic market. It follows consumer preferences, lifestyle and, personal celebrations more closely as compared to most others. Increasing reluctance of consumers to celebrate with outdoor activity, general slow growth of the economy and increasing health consciousness is expected to drive the spritzer market during the forecast period. 

The spritzer market is also expected to bring in new consumers through new product additions. There are various organic and natural varieties available in the spritzer market. These product varieties are expected to attract young, inexperienced drinkers for the first time. The spritzer market is expected to witness economies of scale as the demand booms and its competitive advantage increases.

Increasingly many consumers are shying away from traditional alcoholic beverages in aversion. The spritzer market is gearing up to explore this large untapped opportunity. Currently, the spritzer market offers a wide variety of flavor choices for consumers including chocolate, caramel, citrus, tropical and, berries as well.  The continuous addition of new flavors is expected to drive growth for the spritzer market during the forecast period. 

The spritzer marker also faces various challenges during the forecast period. The spritzer market still remains restricted to developed market and faces intense competition from regional drinks in emerging markets. However, increased penetration is expected during the forecast period.   

Spritzer Market: Regional Outlook  

The global spritzer market is divided into North America, Europe, Asia Pacific, Latin America, Middle East & Africa region. The spritzer market in north America is expected to receive a huge boost as prevalence of drinking culture is expected to drive the market. The spritzer market in Asia Pacific is also expected to grow due to large population of youth and changing lifestyle choices.   

Spritzer Market: Competitive Dynamics:  

The key players in the spritzer market are Independent Liquor Ltd, Latitude Beverage Co., Hoxie Spritzer, Porch Pounder, Union Wine Company.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.