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Spreadable butter is a type of butter which remains softer even at colder temperatures and it can be used as a spreading agent which gives a significant advantage over conventional regular butter apart from the fact that their nutritional value remains same. Spreadable butter was first introduced in New Zealand by using fractionation technique, in which parts of the butterfat are selected and recombined. Since the first production of spreadable butter, various new technologies are constantly being implemented in its production globally. Spreadable butter contains blends of butter and vegetable oils which contains half of the saturated fat of butter having similar calorie and total fat count.

Spreadable Butter Market Segmentation:

Spreadable butter market is segmented on basis of distribution channels which includes supermarket/hypermarket, speciality stores, online sales, retail stores and departmental stores. The ability to remain soft in cold temperatures, allowing to be used straight out of the fridge and its availability in various flavours and options is making it popular among consumers which is the reason for the increase in the sales of Spreadable Butter in every distribution channel.

Spreadable Butter Market is segmented on basis of contents as dairy (butterfat) content and non-dairy content. Dairy (butterfat) content is further sub segmented into high butterfat content and low butterfat content.

Key application of spreadable butter is in food process market which includes bakery, dairy, confectionary, beverages, convenience food and others. Moreover, as of the recent trends, the demand for the Spreadable Butter has increased as it is easily spread and also comes in different forms like salted and unsalted, with varying content of butterfat as per end user requirement. Hence, the global spreadable butter market is expected to significantly increase the revenue contribution over the forecast period. 

Spreadable Butter Regional Outlook:

The global market for spreadable butter is expected to show a healthy growth during the forecast period. Globally among all the regions, Europe is expected to account for the highest share followed by Asia-Pacific in the near future. Middle Eastern region is expected to grow at the highest growth rate. In terms of production, Asia-Pacific region notably New Zealand is the key producer for Spreadable Butter. Increasing demand for spreadable butter due to various nutritional benefits, has strengthened the growth of global spreadable butter market and hence is projected to significantly expand the revenue contribution of the market over the forecast period. 

Spreadable Butter Market Drivers:

Nutritional studies show the benefits and advantages of natural ingredients in diet results in a preference for spreadable butter by consumers. Various new innovative ways in the production of spreadable butter through which 100% pure spreadable butter can be obtained and the addition of other ingredients while the production of spreadable butter, providing variety of options to consumers also fuel the demand for spreadable butter. Apart from these, varying butterfat content in spreadable butter attracts consumers to buy this product according to their needs.

Spreadable Butter Market Restraints:

However, there are some restraining factors which are expected to hinder the spreadable butter market growth of which includes the macroeconomic factors such as government regulation regarding the production, licensing, export and import traditions and tariffs hinders the market growth for spreadable butter.  Moreover, the varied grading system of the butter based spread, which is a class of Spreadable Butter, in different markets on basis of butterfat content creating a hassle. Furthermore, the availability of other alternatives to spreadable butter such as margarine which provides an option to the consumer to choose among products.

Spreadable Butter Market Key Players:

Some of the major players operating in spreadable butter market are Fonterra Co-operative Group, Danish Dairy Board (Arla Foods), Dairy Crest, Ornua, Unilever. The companies in this market are expected to expand their business by the enhancement of portfolio for the product in global spreadable butter market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Spreadable Butter Market

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