Sports turf is a covering which appears like grass and is spread on sports fields, hotels and resorts, and industrial premises. Sports turfs offer an enhanced experience of the sport to both the player and audience. Sports turfs are a better alternative to natural grass as the sports turfs are significantly cheaper alternatives to natural grass. Natural grass is delicate in nature and is susceptible to damage due to unseasonal rains and under strong sunlight. Additionally, natural grass has to be watered which consumes vast amounts of water and it needs to be sprayed with harmful pesticides to keep insects away. This results in increased cost. The use of sports turf aids in minimizing the cost to the field or stadium owner.

Sports turf is manufactured by the same process as carpets in the manufacturing industry. The quality of the material used for making the sports turf is an important parameter that determines the quality and life of the sports turf. Various materials such as jute, plastic, and polyester are used as backing material to the turf. The blades of the grass are made up of nylon or polypropylene. These blades give the feel of biological grass. Cushioning components are an integral part of a sports turf as it helps in preventing injury to the player in case of an accidental fall. The cushioning system is made from rubber compounds or from polyester foam. There has been a growing trend by stadium owners to build watering tanks beneath the turf installations and the water that runs off the surface is recycled. A large number of stadium owners are adopting the sorts turf instead of artificial grass. Additionally, various old stadiums are also being upgraded with turfs from natural grass. Furthermore, many key players in the industry are introducing innovative and advanced turfs characterized by high quality and durability.

The growing popularity of sports such as baseball, hockey, rugby, and football among others is expected to be the primary driver for the growth of the sports turf market. The growing awareness among stadium owners regarding the low cost associated with the maintenance of sports turf is assisting the growth of the market. Additionally, sports turfs are being used in commercial complexes and children’s playgrounds which is further expected to drive the growth of the market. Furthermore, the growing concern pertaining to the health of the players is another factor which is expected to propel the market growth upward. However, the high initial cost of setting up the sports turf is said to be a hindrance to the growth of the sports turf market. Nevertheless, growing adoption of artificial sports turn by a variety of stadium infrastructures is set to have a positive impact on the market.

The global sports turf market is segmented on the basis of resin type, application, type, and geography. On the basis of resin type, the sports turf market is bifurcated into PP Sports Turf, PE Sports Turf, Nylon Sports Turf, and Others. Based on application, the market is divided into football stadium, hockey stadium, tennis & paddle stadium, multisport stadium, rugby stadium, and others. In terms of geography, the market is separated into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Key players in the sports turf market includes FieldTurf, Shaw Sports Turf, ForestGrass, SporTurf, Artificial Lawn, AstroTurf, Avalon, GreenFields bv, SCC Grass, Challenger Industries, DuPont, Easigrass, Garden Grass, Global Syn-Turf, GrassTex, GTR Turf, NewGrass, SIS Pitches, SYNLawn, TigerTurf Americas, and Turf & Garden, among others..

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Sports Turf Market

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