Water has always been the main ingredients in sports drinks. However, in addition to water, sports drinks also come with various other substances, such as electrolytes and carbs. These ingredients are anticipated to better one’s performance, which is why they are getting increasing popular. The global sports drink market thus gathers traction from the increasing demand for these drinks all across the globe.
The carbs that are found in these drinks frequently come in the form of sugars like fructose, sucrose, and glucose. However, carbs could also be found in other forms as well. In a typical sports drink, there is 6–8% of carbohydrates. A 6% solution comes with around 14 grams of carbs for every 8 ounces of fluid.
However, some of the sports drinks are zero and low-carb in an attempt to cater to the demands of those wanting electrolytes and water and absolutely no calories. Electrolytes or minerals come with an electrical charge and it is extremely important for the normal functioning of the human body.
The two main electrolytes that are found in sports drinks are potassium and sodium. Some of the extremely popular brands of sports drinks are All Sport, Powerade, and Gatorade amongst many others. Popular brands of sports drinks include Gatorade, Powerade and, among others.
The global sports drink market is mainly driven by the benefits of the advantages that its offers. Some of those benefits are mentioned below:
- Replacement of Electrolytes
- Replacement of Lost Fluids
However, the disadvantages of the product are likely to hamper the growth of the global sports drink market. The disadvantages are
- Selection and Alternatives
- Calorie and Sugar Content
The global sports drink market is estimated to experience growth over the period of assessment. The growth of the market is primarily driven by the expanding community of the athletics in both developed and developing countries.
Sports drink are beverages contain sugar, salt, carbohydrates, protein, vitamins, minerals, and electrolytes such as sodium, potassium, and other ingredients. Sports drink are mostly preferred by athletes, sports persons, and others. Athletes and sportspersons consume sports drink to restore electrolytes, energy level and, water and mostly used during before and during exercise. The key goal of consuming Sports drink is to recover the nutritional contents which are lost during sweat and also to increase the energy metabolism in human body. Currently, the demand for flavored sports drink in the global market is increasing and companies are also following the sports nutritional guidelines while manufacturing sports drink to give better performance benefits to consumers. The demand for sports drink is primarily increasing in North America, Western Europe, and Asia-Pacific countries.
Sports drink Market: Market Drivers
Key factors driving the growth for sports drink in the global market is that it helps to enhance the performance, endurance and also help athletes to do intense exercise and prolonged training. Rising population of athletes, sportspersons, or increasing number of players in developing countries are also some other factors driving the growth for sports drink in the global market. In addition, the increasing awareness among consumers regarding its benefits such as it minimizes the risk of dehydration, and electrolytes in the sports drink also helps to replace the sweat and maintains the balance of electrolytes in the body. Increasing competition in sports, high-demand training and exercise are fueling the demand for sports drink in the global beverages market. Consumption of sports drink helps the athletes and sportsperson to maintain nutritional balance in their body and enhance their performance. This also leads to increasing demand for sports drink containing vitamins, minerals, and protein.
Sports drink Market: Market Segment
On the basis of segmentation, sports drink market is segmented by type, by flavors, and, by distribution channel. By type, sports drink is segmented into isotonic, hypertonic, and hypotonic sports drink. Isotonic drinks almost contain the same amount of sugar and salts as in the human body. On the other side, hypertonic drinks contain the higher concentration of salt and sugar and hypotonic drinks contain the higher concentration of sugar and lower concentration of salt. By flavor segment, a market is segmented on the basis of orange, lemon, mixed berries, fruit punch, grape, mixed fruits, and others. Currently, the demand for flavored sports drink is increasing as consumers have wide options to drink as per their taste and preference. For instance, companies are offering the wide range of flavored sports drink such as lemon, grape, mixed berries, orange, citrus flavors, grapes, and in many other flavors. In addition, these drinks also contain added minerals, vitamins, proteins etc. Further, the market for sports drink is also segmented on the basis of the distribution channel. This segment includes modern retail formats, departmental stores, convenience stores, and online retail channel of distribution.
Sports drink Market: Regional Segment
On the basis of regional segment, the market for sports drink is segmented into seven different regions that includes North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific, Japan and the Middle East & Africa. On the analyzing the demand for sports drink in the global market, the demand for sports drink is increasing primarily among North America, Western Europe, and Asia-Pacific region excluding Japan. Increasing awareness, health benefits and increasing number of athletes and sportspersons are some key factors expected to increase the demand for sports drink especially among Asia-Pacific region.
Sports drink Market: Key Players
Some of the key players operating in the business of sports drink in the global sports drink market are THE COCA-COLA COMPANY, GATORADE THE SPORTS FUEL COMPANY, J DONOHOE BEVERAGES LTD., BA SPORTS NUTRITION, LLC., ALL SPORT, INC., PepsiCo, GU Energy Labs, BE Innovations, CytoSport, Inc., Otsuka Pharmaceutical Co., Ltd. and others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.