Sports drink are beverages contain sugar, salt, carbohydrates, protein, vitamins, minerals, and electrolytes such as sodium, potassium, and other ingredients. Sports drink are mostly preferred by athletes, sports persons, and others. Athletes and sportspersons consume sports drink to restore electrolytes, energy level and, water and mostly used during before and during exercise. The key goal of consuming Sports drink is to recover the nutritional contents which are lost during sweat and also to increase the energy metabolism in human body. Currently, the demand for flavored sports drink in the global market is increasing and companies are also following the sports nutritional guidelines while manufacturing sports drink to give better performance benefits to consumers. The demand for sports drink is primarily increasing in North America, Western Europe, and Asia-Pacific countries.
Sports drink Market: Market Drivers
Key factors driving the growth for sports drink in the global market is that it helps to enhance the performance, endurance and also help athletes to do intense exercise and prolonged training. Rising population of athletes, sportspersons, or increasing number of players in developing countries are also some other factors driving the growth for sports drink in the global market. In addition, the increasing awareness among consumers regarding its benefits such as it minimizes the risk of dehydration, and electrolytes in the sports drink also helps to replace the sweat and maintains the balance of electrolytes in the body. Increasing competition in sports, high-demand training and exercise are fueling the demand for sports drink in the global beverages market. Consumption of sports drink helps the athletes and sportsperson to maintain nutritional balance in their body and enhance their performance. This also leads to increasing demand for sports drink containing vitamins, minerals, and protein.
Sports drink Market: Market Segment
On the basis of segmentation, sports drink market is segmented by type, by flavors, and, by distribution channel. By type, sports drink is segmented into isotonic, hypertonic, and hypotonic sports drink. Isotonic drinks almost contain the same amount of sugar and salts as in the human body. On the other side, hypertonic drinks contain the higher concentration of salt and sugar and hypotonic drinks contain the higher concentration of sugar and lower concentration of salt. By flavor segment, a market is segmented on the basis of orange, lemon, mixed berries, fruit punch, grape, mixed fruits, and others. Currently, the demand for flavored sports drink is increasing as consumers have wide options to drink as per their taste and preference. For instance, companies are offering the wide range of flavored sports drink such as lemon, grape, mixed berries, orange, citrus flavors, grapes, and in many other flavors. In addition, these drinks also contain added minerals, vitamins, proteins etc. Further, the market for sports drink is also segmented on the basis of the distribution channel. This segment includes modern retail formats, departmental stores, convenience stores, and online retail channel of distribution.
Sports drink Market: Regional Segment
On the basis of regional segment, the market for sports drink is segmented into seven different regions that includes North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific, Japan and the Middle East & Africa. On the analyzing the demand for sports drink in the global market, the demand for sports drink is increasing primarily among North America, Western Europe, and Asia-Pacific region excluding Japan. Increasing awareness, health benefits and increasing number of athletes and sportspersons are some key factors expected to increase the demand for sports drink especially among Asia-Pacific region.
Sports drink Market: Key Players
Some of the key players operating in the business of sports drink in the global sports drink market are THE COCA-COLA COMPANY, GATORADE THE SPORTS FUEL COMPANY, J DONOHOE BEVERAGES LTD., BA SPORTS NUTRITION, LLC., ALL SPORT, INC., PepsiCo, GU Energy Labs, BE Innovations, CytoSport, Inc., Otsuka Pharmaceutical Co., Ltd. and others.
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