According to latest research by Transparency Market Research report, sports drinks market is to observe steady growth during 2021-2031. Demand for sports drinks is to witness growth in short-term, with optimistic demand outlook in the long-run for particular market.
Sports drinks are the type of functional beverages that contains water and electrolytes that quickly rehydrate the body during and after exercise or workouts. Sodium and potassium electrolytes are commonly found in sports drinks that are beneficial for health. Sports drinks are designed to provide all essential salt, sugar, minerals, vitamins, protein, and other required essential fluids which help to enhance performance and rehydrate the body immediately. Properly formulated sports drinks or beverages should stimulate rapid fluid absorption, and speed rehydration in the human body.
Owing to the nutritional value, the demand for sports drinks by consumers kept on increasing. Branched-chain amino acid (BCAA) and protein drinks are the latest trends in the sports drink industries which are anticipated to contribute to the growth of the sports drinks market. Branched amino acids and proteins help to reduce muscle soreness and give instant energy to the body during workouts or exercise. Nowadays, food & beverages manufacturers are becoming interested in the sports drinks and energy drinks segment owing to the increasing demand for sports drinks.
The consumer is more inclined towards nutritional and energy booster drinks associated with a busy and pacing environment. Consumers are more focused on health activities to maintain physical health. Consumers are becoming highly aware of their health, fitness, and spending time on exercises, gym, or sports activities. To rehydrate body fluid with nutrition and value-added elements, the consumer needs energy or sports drinks which boost the energy level. Considering the increasing sport, gym activities, and energy booster drinks to fuel the growth of sports drinks across the globe.
An increasing number of health-conscious consumers, moving toward physical fitness and fitness-related activities. This resulted in the increasing consumption of sports drinks and energy drinks in most of the regions around the globe. Sports drink has several benefits such as it prevents dehydration during a workout, and maintains the electrolyte in the body. According to a recent study, American consumers pay more for fitness products as compared to other activities. Besides, sports drinks have several health benefits such as it minimize the risk of dehydration, maintain the electrolyte balance in the body, and quickly boost the energy level. Increasing fitness activity and consumer willingness to pay for healthy products is one of the important factors contributing to the growth of the global sports drinks market.
Increased health awareness among the consumer contributes to the growth of health-related supplements and drinks. The consumer is more focused on daily exercise and a healthier lifestyle to maintain health and wealth. Strong demand for energy booster drinks and the presence of the major players in the region expected to propel the growth of the sports drink market.
Rising trends of being health fitness and the sports activities such as athletics games, and other sports activities anticipated to boost the Indian sports drinks market. Furthermore, owing to the increasing health consciousness, consumers are more inclined towards health supplements. An alternative for the drinks which instantly fulfill the electrolyte requirement in the body. The changing lifestyle of the middle-class consumer with the increasing disposable income creates their healthy consumption trends which significantly contribute to the growth of sports drinks in the region. According to the recent records of the Olympics, India has record approximately 70000 new athletes in the different games. The increasing sports activities in the country are expected to bolster the sales of sports drinks in the region.
Some of the key players operating in the global sports drinks market are PepsiCo, Red Bull GmbH, BA Sports nutrition, The Coca-Cola Company, BHI nutrineo GmbH, AJE Group, MyDrink Beverages, Britvic PLC, Nestle SA, Kraft Heinz Company, Abbott Nutrition Co, GNC Holdings Inc., The Drink Ink., GlaxoSmithKline PLC, Pacific Health Laboratories, Inc., and other
Major Key players in food and beverages are focusing on expanding their portfolio by adopting different marketing strategies with market trends. Existing market players are investing in product development for offering various types of sports drinks which fulfil the increasing demand for sports drinks. The manufactures shifting their focus toward natural and organic drinks owing to increasing consumer awareness regarding carbonated drinks as well as synthetic material. Product development with ongoing fitness trends as well as consumer needs is expected to create many opportunities for the new and existing players.
The spread of the pandemic impacted the food & beverage industries the most in most of the regions around the globe. With the spread of the COVID-19, beverages manufacturer are observing a slow production rate with low employee capacity. Consumer awareness for health has grown with the pandemic situation and demand for nutritious food & drinks also rising day by day. The consumer is more engaged with the daily physical activities and exercises to enhance immunity and maintain health which results in the increasing demand for healthy drinks and supplements among the consumers. Considering all these factors global sports drinks market is expected to witness a positive impact in upcoming terms of years.
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