Global Sport Drink Market Forecast and CAGR
According to latest research by Transparency Market Research report, sports drinks market is to observe steady growth during 2021-2031. Demand for sports drinks is to witness growth in short-term, with optimistic demand outlook in the long-run for particular market.
Global Sports Drink Market Forecast
Sports drinks are the type of functional beverages that contains water and electrolytes that quickly rehydrate the body during and after exercise or workouts. Sodium and potassium electrolytes are commonly found in sports drinks that are beneficial for health. Sports drinks are designed to provide all essential salt, sugar, minerals, vitamins, protein, and other required essential fluids which help to enhance performance and rehydrate the body immediately. Properly formulated sports drinks or beverages should stimulate rapid fluid absorption, and speed rehydration in the human body.
Owing to the nutritional value, the demand for sports drinks by consumers kept on increasing. Branched-chain amino acid (BCAA) and protein drinks are the latest trends in the sports drink industries which are anticipated to contribute to the growth of the sports drinks market. Branched amino acids and proteins help to reduce muscle soreness and give instant energy to the body during workouts or exercise. Nowadays, food & beverages manufacturers are becoming interested in the sports drinks and energy drinks segment owing to the increasing demand for sports drinks.
The consumer is more inclined towards nutritional and energy booster drinks associated with a busy and pacing environment. Consumers are more focused on health activities to maintain physical health. Consumers are becoming highly aware of their health, fitness, and spending time on exercises, gym, or sports activities. To rehydrate body fluid with nutrition and value-added elements, the consumer needs energy or sports drinks which boost the energy level. Considering the increasing sport, gym activities, and energy booster drinks to fuel the growth of sports drinks across the globe.
What is Driving Demand for Sport Drink?
An increasing number of health-conscious consumers, moving toward physical fitness and fitness-related activities. This resulted in the increasing consumption of sports drinks and energy drinks in most of the regions around the globe. Sports drink has several benefits such as it prevents dehydration during a workout, and maintains the electrolyte in the body. According to a recent study, American consumers pay more for fitness products as compared to other activities. Besides, sports drinks have several health benefits such as it minimize the risk of dehydration, maintain the electrolyte balance in the body, and quickly boost the energy level. Increasing fitness activity and consumer willingness to pay for healthy products is one of the important factors contributing to the growth of the global sports drinks market.
- In addition, with the product development, the PepsiCo Company introduces new Gatorade sports drink in the market which helps to attract the health-conscious consumer toward the sports drink. The introduction of the new flavors of sports drinks with various health beneficial properties is expected to escalate the demand for sports drinks
Global Sport Drink Market Outlook
Increased health awareness among the consumer contributes to the growth of health-related supplements and drinks. The consumer is more focused on daily exercise and a healthier lifestyle to maintain health and wealth. Strong demand for energy booster drinks and the presence of the major players in the region expected to propel the growth of the sports drink market.
Rising trends of being health fitness and the sports activities such as athletics games, and other sports activities anticipated to boost the Indian sports drinks market. Furthermore, owing to the increasing health consciousness, consumers are more inclined towards health supplements. An alternative for the drinks which instantly fulfill the electrolyte requirement in the body. The changing lifestyle of the middle-class consumer with the increasing disposable income creates their healthy consumption trends which significantly contribute to the growth of sports drinks in the region. According to the recent records of the Olympics, India has record approximately 70000 new athletes in the different games. The increasing sports activities in the country are expected to bolster the sales of sports drinks in the region.
Who are the Key Producers and Suppliers of Sport Drink?
Some of the key players operating in the global sports drinks market are PepsiCo, Red Bull GmbH, BA Sports nutrition, The Coca-Cola Company, BHI nutrineo GmbH, AJE Group, MyDrink Beverages, Britvic PLC, Nestle SA, Kraft Heinz Company, Abbott Nutrition Co, GNC Holdings Inc., The Drink Ink., GlaxoSmithKline PLC, Pacific Health Laboratories, Inc., and other
Major Key players in food and beverages are focusing on expanding their portfolio by adopting different marketing strategies with market trends. Existing market players are investing in product development for offering various types of sports drinks which fulfil the increasing demand for sports drinks. The manufactures shifting their focus toward natural and organic drinks owing to increasing consumer awareness regarding carbonated drinks as well as synthetic material. Product development with ongoing fitness trends as well as consumer needs is expected to create many opportunities for the new and existing players.
The spread of the pandemic impacted the food & beverage industries the most in most of the regions around the globe. With the spread of the COVID-19, beverages manufacturer are observing a slow production rate with low employee capacity. Consumer awareness for health has grown with the pandemic situation and demand for nutritious food & drinks also rising day by day. The consumer is more engaged with the daily physical activities and exercises to enhance immunity and maintain health which results in the increasing demand for healthy drinks and supplements among the consumers. Considering all these factors global sports drinks market is expected to witness a positive impact in upcoming terms of years.
- Business to Business
- Business to Consumer
- Hypermarkets/ Supermarkets
- Convenience Stores
- Specialty Store
- Online Retail
- North America
- US & Canada
- Latin America
- Brazil, Mexico, Others
- Western Europe
- Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.