Global Sponge Puff Market – Introduction

In the year 2007, beauty blenders’ sponge puffs added a new dimension to the makeup applicators market by introducing an attractive tear drop shaped sponge applicator that was reusable. Since then, the sponge puff market has experienced an array of innovations in terms of size, shape, color, and composition.

Currently, sponge puffs have become an essential tool for professional makeup artists owing to their user friendly properties, and better results than other comparative makeup tools. The market for sponge puffs is highly fragmented, which indicates that the competition from low-end or generic brands is vigorous. In the coming years, the market for sponge puffs is more likely to grow horizontally by exploring new applications. For instance, recently sponge puffs were also marketed as a tool for applying face masks and other liquid skin care products.

Sponge Puff Market – Competitive Landscape

Rea.deeming Beauty, Inc.

Rea.deeming Beauty Inc. is a North American company who sells its product under the brand Beauty blender, and is primarily known for its makeup sponge. The company’s revolutionary product design in a very short span of time acquired significant market traction, resulting in sales of nearly 6.5 million sponges within nine years of its launch in 2007.

Fenty Beauty

Fenty Beauty is an extremely popular luxury cosmetic brand launched by Barbadian singer Rihanna. The company was established in 2017, and in FY2018, the company charted US$ 570 Million annual revenue. The Fenty Beauty cosmetic range was developed with luxury conglomerate LVMH’s (Louis Vuitton Moët Hennessey) kendo division. Within two years of its launch, the company has secured 1600 PoS (Point of Sales) across 17 countries worldwide.

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Paris Presents Incorporated

Headquartered in the United States, Paris Presents Inc. is a manufacturer and distributor of personal care accessories and beauty products. The company aims to provide high quality and affordable product lines. The company holds a strong portfolio of brands, which includes EcoTools, Real Techniques, Body Benefits, Studio Basics, and Razz. Among all its brands, Real Techniques, and EcoTools are listed among prominent brands in the global sponge puff market. Besides, the company has an exhaustive distribution network of retail partners spread across the globe. Some of its major retail partners include Walmart, Target, Ulta Beauty, Amazon.com, Boots, and Kohl’s.

Miss Gorgeous Ltd.

Miss Gorgeous is a U.K based company that was incorporated in the year 2015. The company offers a wide array of sponge puff variants. The products offered by the company are developed by a couple of independent people in London.

Key players operating in the global sponge puff market also include Laura Mercier, Sephora, Morphe Cosmetics, Sonia Kashuk, Inc., and Sigma Beauty.

Sponge Puff Market – Dynamics

Exponential growth in cosmetic and skin care product sales

The sale of cosmetic skin care products (such as moisturizers & face masks) is expected to grow at an exponential rate due to increased focus on production and marketing of more personalized beauty products. This growth in cosmetic products including foundations, moisturizers, highlights/illuminators, liquid blush, and others is expected to raise the demand for sponge puffs designed for particular applications. Besides, availability of a wide variety of sponge puff designs catering to different needs of consumers is also expected to drive its growth in the coming years.

Tough competition from other makeup application tools

The sponge puff market faces tough challenges from other makeup tools including brush applicators and other substitutes (silicone make up blenders). Brush tools particularly are expected to generate substantial hindrance to the market, as they continue to evolve and provide similar makeup finishing, and are easier to clean.

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Sponge Puff Market – Segmentation

The global sponge puff market can be segmented based on:

  • Product Type
  • Sponge Type
  • Composition
  • Distribution Channel
  • Region

Sponge Puff Market Segmentation – By Product Type

Based on product type, the sponge puff market can be segmented into:

  • Disposable Sponge Puff
  • Non Disposable Sponge Puff

Sponge Puff Market Segmentation – By Sponge Type

Based on sponge type, the sponge puff market can be bifurcated into:

  • Artificial Sponge
  • Natural Sea Sponge

Sponge Puff Market Segmentation – By Composition

In terms of composition, the sponge puff market can be bifurcated into:

  • Latex - based
  • Latex Free

Sponge Puff Market Segmentation – By Distribution Channel

Based on distribution channel, the sponge puff market can be split into:

  • Online
  • Offline
    • Specialty Store
    • Departmental Store
    • Malls
    • Others (Supermarkets, Mom n pop stores, etc.)

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