Global Sponge Puff Market – Introduction
In the year 2007, beauty blenders’ sponge puffs added a new dimension to the makeup applicators market by introducing an attractive tear drop shaped sponge applicator that was reusable. Since then, the sponge puff market has experienced an array of innovations in terms of size, shape, color, and composition.
Currently, sponge puffs have become an essential tool for professional makeup artists owing to their user friendly properties, and better results than other comparative makeup tools. The market for sponge puffs is highly fragmented, which indicates that the competition from low-end or generic brands is vigorous. In the coming years, the market for sponge puffs is more likely to grow horizontally by exploring new applications. For instance, recently sponge puffs were also marketed as a tool for applying face masks and other liquid skin care products.
Sponge Puff Market – Competitive Landscape
Rea.deeming Beauty, Inc.
Rea.deeming Beauty Inc. is a North American company who sells its product under the brand Beauty blender, and is primarily known for its makeup sponge. The company’s revolutionary product design in a very short span of time acquired significant market traction, resulting in sales of nearly 6.5 million sponges within nine years of its launch in 2007.
Fenty Beauty is an extremely popular luxury cosmetic brand launched by Barbadian singer Rihanna. The company was established in 2017, and in FY2018, the company charted US$ 570 Million annual revenue. The Fenty Beauty cosmetic range was developed with luxury conglomerate LVMH’s (Louis Vuitton Moët Hennessey) kendo division. Within two years of its launch, the company has secured 1600 PoS (Point of Sales) across 17 countries worldwide.
Is something restraining your company’s growth in the Sponge Puff Market? Ask for the Report Brochure here
Paris Presents Incorporated
Headquartered in the United States, Paris Presents Inc. is a manufacturer and distributor of personal care accessories and beauty products. The company aims to provide high quality and affordable product lines. The company holds a strong portfolio of brands, which includes EcoTools, Real Techniques, Body Benefits, Studio Basics, and Razz. Among all its brands, Real Techniques, and EcoTools are listed among prominent brands in the global sponge puff market. Besides, the company has an exhaustive distribution network of retail partners spread across the globe. Some of its major retail partners include Walmart, Target, Ulta Beauty, Amazon.com, Boots, and Kohl’s.
Miss Gorgeous Ltd.
Miss Gorgeous is a U.K based company that was incorporated in the year 2015. The company offers a wide array of sponge puff variants. The products offered by the company are developed by a couple of independent people in London.
Key players operating in the global sponge puff market also include Laura Mercier, Sephora, Morphe Cosmetics, Sonia Kashuk, Inc., and Sigma Beauty.
Sponge Puff Market – Dynamics
Exponential growth in cosmetic and skin care product sales
The sale of cosmetic skin care products (such as moisturizers & face masks) is expected to grow at an exponential rate due to increased focus on production and marketing of more personalized beauty products. This growth in cosmetic products including foundations, moisturizers, highlights/illuminators, liquid blush, and others is expected to raise the demand for sponge puffs designed for particular applications. Besides, availability of a wide variety of sponge puff designs catering to different needs of consumers is also expected to drive its growth in the coming years.
Tough competition from other makeup application tools
The sponge puff market faces tough challenges from other makeup tools including brush applicators and other substitutes (silicone make up blenders). Brush tools particularly are expected to generate substantial hindrance to the market, as they continue to evolve and provide similar makeup finishing, and are easier to clean.
Looking for Regional Analysis or Competitive Landscape in Sponge Puff Market, Ask for a Customized Report here
Sponge Puff Market – Segmentation
The global sponge puff market can be segmented based on:
- Product Type
- Sponge Type
- Distribution Channel
Sponge Puff Market Segmentation – By Product Type
Based on product type, the sponge puff market can be segmented into:
- Disposable Sponge Puff
- Non Disposable Sponge Puff
Sponge Puff Market Segmentation – By Sponge Type
Based on sponge type, the sponge puff market can be bifurcated into:
- Artificial Sponge
- Natural Sea Sponge
Sponge Puff Market Segmentation – By Composition
In terms of composition, the sponge puff market can be bifurcated into:
- Latex - based
- Latex Free
Sponge Puff Market Segmentation – By Distribution Channel
Based on distribution channel, the sponge puff market can be split into:
- Specialty Store
- Departmental Store
- Others (Supermarkets, Mom n pop stores, etc.)
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.