Image guidance is a surgical technology that allows intraoperative navigation of surgical instruments relative to imaging studies. Advancement in this technology has increased the safety, accuracy, and efficiency of certain procedures in spinal surgery. This technique is increasingly utilized for spinal surgeries. The spinal image guidance system enables surgeons to see a patient’s anatomy before and after a procedure in three dimensions and in real time. This technology is used to create a three-dimensional model of the patient’s spine which is displayed on a computer screen. An image guidance technology is a combination of X-ray and computer technology. This technology allows surgeons to see virtual images of the surgical instruments used during surgeries, helping surgeons to analyze complex procedures. Research studies have shown the use of this technology to increase precision of pedicle screw placement.
Increase incidences of spinal injuries due to fractures, tumors, and conditions such as ankylosing spondylitis and scoliosis are driving the growth of the global market for spinal image guidance systems. Studies have shown that the growing risk of cancers has led to a rise in complications related to spinal disorders, increasing the market opportunities of spinal image guidance systems. Moreover, bone changes with growing age such as spinal stenosis and herniated disks have facilitated the market growth. The use of robotics and automated system for spinal surgeries has boosted the spinal image guidance systems market. However, high cost of this technology and lack of trained surgeons to perform these surgeries are some of the major restraints for the growth of the market.
The spinal image guidance systems market can be segmented on the basis of technology, end-user, and region. In terms of technology, the market can be segmented as X-ray, magnetic resonance imaging (MRI), computed tomography (CT), 3D fluoroscopy technique, cone beam CT based navigation, and intraoperative CT based navigation. The X-ray system with live image guidance provides a high-quality image and ease of use. Currently, these systems are used for posterior spinal surgeries. The computed tomography is the most commonly used system for spinal image guidance. Computed tomography scan or magnetic resonance imaging is used in diagnostic testing prior to an image guided spinal operation. High prevalence of spinal disorders is increasing the demand for spinal image guidance systems.
On the basis of end-user, the market can be segmented as hospitals, ambulatory surgical centers, diagnostic centers, and others. Among these, the hospitals and diagnostic centers segments contribute a significant market share. Hospitals are investing large amounts in purchasing these technologies for accurate and satisfying results.
Geographically, the global market is distributed over North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America dominates the market owing to better economy and development in health care facilities. Europe holds the second largest market share for spinal image guidance systems. Increasing investments by various governments and private organizations in the health care sector are projected to boost the market growth in Asia Pacific and other regions of the world.
The key players operating in the spinal image guidance systems market include GE Healthcare, Siemens Healthcare, Philips Health, Medtronic Sofamor Danek, Tyco, 7D Surgical Systems, Sulzer, and Ohio Medical.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.