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Spend Analytics Market: Snapshot

With the rising popularity of predictive analytics, the global market for spend analytics is observing a tremendous rise. The augmenting usage of predictive analytics in business, as a number of enterprises recognize the positive impact of analytics and data on their decision making, is boosting this market remarkably. Since predictive analytics enables companies to make radical discoveries about themselves and discard and resolve complex business issues, allowing them to take up rewarding strategies and put forward improved business performance, its demand is likely to increase manifolds in the years to come.


The increasing need for business intelligence is also projected to fuel the demand for spend analytics over the next few years. The rising prominence of big data and the cloud computing technology are some of the important factors that are influencing the demand for business intelligence in enterprises. On the whole, the market looks thriving, currently, however, it may face tough challenge from the poor quality of data in the years to come. Since, the issue is closely related to the count of data sources that possess spend information, it may affect the uptake of spend analytics among enterprises over the next few years. Nonetheless, the increasing demand for cloud computing is expected to support this market considerably over the forthcoming years

Spend analysis is a process of cleansing, collection, analyzing and classifying expenditure data with a purpose of improving efficiency, decreasing procurement costs and monitoring compliance. Spend analysis is executed by companies to upsurge profitability through recognizing flagging contracts and wasteful spending that can be renegotiated. CFOs and CPIOs use spend analysis to aid the global hospitals, companies and small businesses with whom they work. Spend analysis expending reliable data is vital to control supply chain performance, reduce cost and manage business risk.

Increasing demand of predictive analytics is one of the primary factors driving the spend analytics market across the globe. Use of predictive analytics in business is on the rise since many companies identifies the competitive benefits that the analytics and data offers to their decision making. Predictive analytics allows companies to make drastic discoveries about the companies and deselect and solve complicated business problems, thereby allowing superior business performance and strategies. Predictive analytics are dominant when a company gathers the correct data and then its employees apply and interpret data-driven discoveries to boost the growth. Companies that strive for to create important business insights require to shift from larger to improved data and balance analysis with perception.

Increasing need for business intelligence is also another major factors bolstering the spend analytics market during the forecast period. Rapid growth of big data, cloud computing are the few factors responsible for the rising demand of business intelligence which thereby, is boosting the demand of spend analytics market.

Poor quality of data is a major challenge in the spend analytics market during the forecast period. The problem is closely related to the number of data sources that house the spend information. Since the data is collected from various sources there are chances that the quality of the data is incorrect or poor in quality.

Increasing demand of cloud computing and advancement in cloud computing is likely to be one of the important opportunities in the global market. Moreover, increasing use of mobile application is also creating ample opportunities in the global market.

On the basis of application, the spend analytics market has been bifurcated into risk management, financial management, governance and compliance management, demand and supply forecasting, performance management and supplier sourcing and others. On the basis of components, the market has been segregated into software and services. The service segment is further bifurcated into managed services, support and maintenance, professional services and consulting. Moreover, based on analytics type, the market has been segregated into prescriptive analytics, predictive analytics and descriptive analytics. In terms of industries the market bifurcation encompasses manufacturing, government and defense, retail, healthcare, IT and telecommunication, banking, and others. Additionally on the basis of deployment type, the market is segmented into on premises and cloud.

The geographical bifurcation of the market encompasses North America, Europe, Middle East and Africa, Asia Pacific and Latin America. North America is likely to have highest market revenue share during the forecast period. Early adoption of emerging and new technologies and presence of large number of spend analytics vendors in this region is likely to help consolidate the maximum revenues in the market. Moreover, Asia Pacific is expected to be the most attractive market during the forecast period. Rising technological expenditures in countries like India and China and the demand of cost effective services and software among medium and small sized enterprises are expected to boost the market growth during the forecast period.

Some of the key companies in the global spend analytics market comprises SAS Institute, Inc. (U.S.), SAP SE (Germany), IBM Corporation (US), Coupa Software Inc. (U.S.), Oracle Corporation (U.S.), Zycus Inc. (U.S.), Empronc Solutions Pvt. Ltd. (India), Rosslyn Analytics, Ltd. (U.K.), JAGGAER (U.S.), Proactis (U.K.), Ivalua Inc. (U.S.), and BravoSolution SPA (U.S.).

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The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

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  • Asia Pacific
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  • Latin America
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Below is a snapshot of these quadrants.

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The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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