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The prime factors that boost the specialty malt market include the growing demand of beverage and bakery products in various industries such as confectionery, chocolate, alcohol and other industries. Moreover, due to the factors such as changing lifestyles, changing taste and preference of the consumers among others are further fuelling the growth of the specialty malt market. The growing number of population aged between 16-28 years in Asia Pacific and Latin America ,coupled with changing food habits, is primarily driving the specialty malt market in these regions. The growing competition amongst various beverage segments is forcing the manufacturers to focus on product innovation and better marketing activities. Specialty malts market gaining interest owing to the increasing popularity of craft beer worldwide. Therefore, the demands for specialty malts growing significantly and is expected a steady growth during the forecast period. Moreover, specialty malt is growing due to the factors such as increase in the number of breweries; multi-functionality of the specialty malt is also booming the market of malt market.

The key players of specialty malt such as Cargill, Incorporated, Soufflet Group, Simpsons Malt Limited, Barmalt Malting India Pvt. Ltd and Graincorp Ltd. among others are focusing product innovation to suit local taste and preferences and also to provide their customers with healthier options. Other major players can also be expected to resort to such healthier alternatives. Growing consumer demand for craft beer is expected to positively impact the specialty malts market during the forecast period 2016 - 2024. The specialty malts industry is growing at a significant rate owing to the increasing demand for beverage products, distilling items and bakery products. In addition, changing lifestyle and increasing customer preference for crafted beer and non alcoholic beverages items fueled by the growing retail sector is further boosting the market for specialty malts globally. However the government laws and regulations on the beverages industry and the fluctuations in the supply of raw material hamper the demand of the specialty malt industry and this factor acting as a restrain of the global specialty malt market.

On the basis of different types of specialty malt market is segmented into crystal, roasted, dark and others. Roasted malt is further segmented by Munich Malt, Vienna malt and Belgian Malt. On the basis of application the global specialty malt market is segmented into brewing, distilling, non-alcoholic malt beverage, baking and other. On the basis of source the market can be segmented by rye, barley, wheat and others. Many companies are showing interest in this market to meet the consumer demand

On the basis of regions, the global specialty market is segmented into North America, Europe, Asia Pacific, Middle East and Africa and Latin America. Asia Pacific is anticipated to be the fastest growing market owing to the contribution from the developing countries such as China and India. Consciousness towards beverage and bakery item boosting the market of global specialty malts market during the forecast period. Western Europe is showing a significant market share over the years. Brazil has shown an impressive growth in specialty malts market followed by Latin America in recent years. Rapid urbanization from developed and developing countries is also resulting to the growth of global specialty malts market. Demand for brewing, non-alcoholic beverage, bakery and crafted beer and others from both developed and developing countries are generating opportunities of specialty malt market during the forecast period.

The key players have been using strategies, such as new product development, expansions to increase their global presence and their productivity. Global key participants in the global specialty malts industry include Cargill, Inc., Malteurop Groupe, GrainCorp Ltd., Soufflet Group, Axereal Group, Bairds Malt Ltd., Crisp Melting Group Ltd., Muntons Malt Ltd. And Simpsons Malt Ltd., Heineken International among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Specialty Malt Market

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