Specialty Flours: Market outlook

Specialty flours are prepared by mixing all-purpose flour with other flours such as rye, graham, buckwheat, oat, and soy. All-purpose flour, which is also called multi-purpose flour, is made from mixture of hard and soft wheat or medium protein wheat. Specialty flours are mixed with all-purpose flour to offer sufficient amount of gluten. Specialty flours are largely used in the baked goods to make it more nutritious and tasty. The shift from traditional lifestyle to modern lifestyle and urbanization is enabling manufacturers to enter this market. The specialty flours offer various nutritional content such as protein and fiber and can be cooked in less time; therefore consumers are demanding more specialty flours. The specialty flours are mainly used by the bakery industry to prepare various bakery products such as breads, cakes, and cookies among others.  The demand for specialty flours is expected to be more in developing counties such as U.S., U.K., Germany, and France among others owing to changing consumer lifestyle of adopting nutritious, vegan and organic products.

Increasing Consumer Demand for Clean Labeled Products Giving Rise to Specialty Flours

The food quality and food safety is becoming a major concern for health conscious consumers. Offering food products with healthy and organic ingredients is becoming a trend in the market; therefore manufacturers are focusing on offering organic specialty flours to consumers. For instance, Great River Organic Milling, a key player in flour market, offers all organic specialty flours such as Organic Stone Ground Graham Flour, Organic Stone Ground Oat Flour, and Organic Stone Ground Rye Flour among others to satisfy consumers demand for clean labeled products and remain competitive in the market. Consumers are becoming more interested in knowing the ingredients used in the final product and ready to pay premium prices for such clean labeled products; therefore manufacturers are offering Non-GMO and Kosher certified products. Green Star Flour Miller, one of the market players, offers organic and Non-GMO verified specialty flours such as wheat, corn, and Rye among others, to the consumers.

The increasing urban population is leading to modern lifestyle. This increasing population has created demand for various specialty flours in the making fast food such as fried meat items, pizzas, and burgers among others. Flours are the primary ingredient in the preparation of various bakery products. The busy lifestyle of urban population has shifted its food preference to ready-to-eat food, fast foods, and convenience food. The migration of rural population into the urban areas has increased the number of fast food restaurants and these restaurants are demanding various types of flours for the preparation of food items. Rising hotels, restaurants and cafes backed by increasing urban population is expected to increase the demand for specialty flours over the forecast period.

Specialty Flours: Market Segmentation

On the basis of Nature, global Specialty Flours can be segmented as:-

  • Organic
  • Conventional

On the basis of Application, global Specialty Flours can be segmented as:-

  • Bakery Products
  • Noodles & Pasta
  • Meat Products
  • Snacks and Savory Products
  • Tortillas
  • Soups & Sauces
  • Animal Feed and Pet Food
  • Others

On the basis of Application, global distribution channel can be segmented as:-

  • B2B
  • B2C
    • Stored Based Retailing
      • Supermarket/Hypermarket
      • Convenience Stores
      • Specialty Stores
      • Others
    • Online Retail

Global Specialty Flours: Key Players

Some the key players operating their business in the global specialty flours market Cargill, Inc., King Arthur Flour Company, Inc., Giusto's, Swiss Bake Ingredients Pvt. Ltd., General Mills, Inc., Lindley Mills, Inc., Whole Foods, MAURI, Bob’s Red Mill, Natural Foods and Rogers Food Ltd., among others

  • In 2020, King Arthur Flour Company, Inc., announced the launching of innovative products for Low-Calorie, Keto, and Gluten-Free Baking. The products are mainly announced to cater heath conscious consumers. The products include Keto Wheat Flour Blend, ‘00’ Pizza Flour, and Organic Rye specialty flour.

Innovations in the Product and Milling Technologies Creating Opportunities in the Market:

Product innovations and adopting innovative technologies always helps manufacturer to gain competitive advantage and also helps in creating demand for products in the market which increases its profitability. For instance, Bay State Milling Company offers, HealthSense flour, which is innovative wheat flour that has ten times more amount of fiber than conventional wheat flours. Increasing nutrition level in conventional flour is creating strong sales opportunities for the company. Consumers are trying innovative products that offer health benefits. In addition, innovative technologies for the production of flours offer great market prospect. Bühler Group offers innovative milling technologies such as Four- and Eight-Roller Mill Diorit MDDY/MDDZ and Diorit 2019 Roller Mill MDDY/MDDZ and other technologies that uses sensor which helps in upscaling production and product efficiency, creating opportunities in the market.

The study is a source of reliable data on:

  • Specialty flours market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The Specialty Flours market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the specialty flours market report projects the attractiveness of each major segment over the forecast period.

Highlights of the Specialty Flours market report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the Specialty Flours market
  • Recommendations to companies for strengthening their foothold in the specialty flours market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Specialty Flours Market

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