Specialty Flours: Market outlook

Specialty flours are prepared by mixing all-purpose flour with other flours such as rye, graham, buckwheat, oat, and soy. All-purpose flour, which is also called multi-purpose flour, is made from mixture of hard and soft wheat or medium protein wheat. Specialty flours are mixed with all-purpose flour to offer sufficient amount of gluten. Specialty flours are largely used in the baked goods to make it more nutritious and tasty. The shift from traditional lifestyle to modern lifestyle and urbanization is enabling manufacturers to enter this market. The specialty flours offer various nutritional content such as protein and fiber and can be cooked in less time; therefore consumers are demanding more specialty flours. The specialty flours are mainly used by the bakery industry to prepare various bakery products such as breads, cakes, and cookies among others.  The demand for specialty flours is expected to be more in developing counties such as U.S., U.K., Germany, and France among others owing to changing consumer lifestyle of adopting nutritious, vegan and organic products.

Increasing Consumer Demand for Clean Labeled Products Giving Rise to Specialty Flours

The food quality and food safety is becoming a major concern for health conscious consumers. Offering food products with healthy and organic ingredients is becoming a trend in the market; therefore manufacturers are focusing on offering organic specialty flours to consumers. For instance, Great River Organic Milling, a key player in flour market, offers all organic specialty flours such as Organic Stone Ground Graham Flour, Organic Stone Ground Oat Flour, and Organic Stone Ground Rye Flour among others to satisfy consumers demand for clean labeled products and remain competitive in the market. Consumers are becoming more interested in knowing the ingredients used in the final product and ready to pay premium prices for such clean labeled products; therefore manufacturers are offering Non-GMO and Kosher certified products. Green Star Flour Miller, one of the market players, offers organic and Non-GMO verified specialty flours such as wheat, corn, and Rye among others, to the consumers.

The increasing urban population is leading to modern lifestyle. This increasing population has created demand for various specialty flours in the making fast food such as fried meat items, pizzas, and burgers among others. Flours are the primary ingredient in the preparation of various bakery products. The busy lifestyle of urban population has shifted its food preference to ready-to-eat food, fast foods, and convenience food. The migration of rural population into the urban areas has increased the number of fast food restaurants and these restaurants are demanding various types of flours for the preparation of food items. Rising hotels, restaurants and cafes backed by increasing urban population is expected to increase the demand for specialty flours over the forecast period.

Specialty Flours: Market Segmentation

On the basis of Nature, global Specialty Flours can be segmented as:-

  • Organic
  • Conventional

On the basis of Application, global Specialty Flours can be segmented as:-

  • Bakery Products
  • Noodles & Pasta
  • Meat Products
  • Snacks and Savory Products
  • Tortillas
  • Soups & Sauces
  • Animal Feed and Pet Food
  • Others

On the basis of Application, global distribution channel can be segmented as:-

  • B2B
  • B2C
    • Stored Based Retailing
      • Supermarket/Hypermarket
      • Convenience Stores
      • Specialty Stores
      • Others
    • Online Retail

Global Specialty Flours: Key Players

Some the key players operating their business in the global specialty flours market Cargill, Inc., King Arthur Flour Company, Inc., Giusto's, Swiss Bake Ingredients Pvt. Ltd., General Mills, Inc., Lindley Mills, Inc., Whole Foods, MAURI, Bob’s Red Mill, Natural Foods and Rogers Food Ltd., among others

  • In 2020, King Arthur Flour Company, Inc., announced the launching of innovative products for Low-Calorie, Keto, and Gluten-Free Baking. The products are mainly announced to cater heath conscious consumers. The products include Keto Wheat Flour Blend, ‘00’ Pizza Flour, and Organic Rye specialty flour.

Innovations in the Product and Milling Technologies Creating Opportunities in the Market:

Product innovations and adopting innovative technologies always helps manufacturer to gain competitive advantage and also helps in creating demand for products in the market which increases its profitability. For instance, Bay State Milling Company offers, HealthSense flour, which is innovative wheat flour that has ten times more amount of fiber than conventional wheat flours. Increasing nutrition level in conventional flour is creating strong sales opportunities for the company. Consumers are trying innovative products that offer health benefits. In addition, innovative technologies for the production of flours offer great market prospect. Bühler Group offers innovative milling technologies such as Four- and Eight-Roller Mill Diorit MDDY/MDDZ and Diorit 2019 Roller Mill MDDY/MDDZ and other technologies that uses sensor which helps in upscaling production and product efficiency, creating opportunities in the market.

The study is a source of reliable data on:

  • Specialty flours market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The Specialty Flours market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the specialty flours market report projects the attractiveness of each major segment over the forecast period.

Highlights of the Specialty Flours market report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the Specialty Flours market
  • Recommendations to companies for strengthening their foothold in the specialty flours market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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