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Specialty Coating Market: Introduction

Specialty coatings are a kind of coating that delivers performance as per the needs of particular applications. Specialty coatings meet the basic definition of a topcoat, primer, and a self-priming. Some of the benefits of specialty coatings are fire or temperature resistance, antireflection, sealing, substrate compatibility, temporary protection, excellent adhesive properties, and enhanced corrosion protection. 

The global specialty coating market is segmented on the basis of geography, end-use application, and base material. Based on geography, the global specialty coating market is divided into Europe, North America, Asia Pacific, the Middle East and Africa, and Latin America. The global specialty coating market is predicted to develop rapidly in the years to come due to their growing consumption in various industries, especially in the paints and coatings industry.  

The overview section of the global specialty coating market report highlights details such as key drivers of the market, factors limiting the growth of the market, and current market trends. The report studies the industry chain structure, market projections for the coming few years, and the overall market structure. Growth factors, restraints, and opportunities of the global specialty coating market are studied in the report. The Porter’s five force model is used in the report to analyze the feasibility of new projects as well as the possible future growth opportunities. Competitive analysis of the global specialty coating market is studied in the report on the basis of new products introduced by the new entrants and mergers done by the leading players.   

Overview of the Specialty Coating Market 

The global specialty coating market is classified on the basis of base material into alkyd, epoxy, acrylic urethane, and polyamide. Based on its end-use application, the global specialty coating market is classified into OEM paint, refineries, oil and gas, aerospace and defense, power, pulp and paper, petrochemical, pipeline, railway, fireproofing, water and wastewater, marine, and architectural. The global paints and coatings market is predicted to expand at a 5.0% CAGR during the period between 2015 and 2020. Rise in the paints and coatings industry in the coming years is predicted to have a positive impact on the global specialty coating market in the years to come. 

In 2014, in terms of consumption, Asia Pacific dominated the global specialty coating market. Asia Pacific, being the hub for several end-use industries including electrical and electronics, construction, and automotive, is expected to maintain its dominant position in the coming few years. North America is expected to be the second largest market in the global specialty coating market, followed by Europe. Stringent environmental regulations related to the reduction of carbon dioxide emissions are expected to drive Europe and North America specialty coating market. 

Stringent environmental regulations, coupled with testing standards, are expected to restrict the growth of the global specialty coating market in the years to come. 

Companies mentioned in the research report 

The global specialty coating market is highly fragmented and competitive. With the entry of new companies, the global specialty coating market is expected to be more competitive in the years to come for the leading players. However, with mergers and acquisitions, the leading players are expected to maintain their dominant position in the coming few years. Some of the leading companies in the global specialty coating market are Ashland, Axalta, Specialty Coating Systems, Nicoat, Specialty Polymer Coatings Inc., PPG industries, Evonik, U.S. Specialty Coatings, Inc., and NV Specialty Coatings Srl.  

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Specialty Coating Market

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