Global Soy Protein Isolate Market: Overview

Soy protein is a byproduct of Soybeans. The main product, Soy protein isolate is a powdered form of soybeans and constitutes of nearly 90% protein. The isolation of its chemical composition makes it ideal for application in various sauces, soups, energy bars, dairy products, nutrition supplements, and everyday breakfast items like cereals. The product is positioned as a health supplements world over as it promotes strength gain with benefits to key benefits like muscle gain. The product is ideal for growth amidst increasing trends like veganism as it is a plant-based protein. The product promises to provide several additional benefits to health-concious consumers like reparation of muscles, maintenance of body tissues, thanks to the inclusion of amino acids.

The high protein content, the high nutritional value, and a special source of lean proteins are bound to keep it important. Additionally, amidst rise of lifestyle diseases like diabetes, the product also promises to lower cholesterol, removes free radicals, aid in metabolism, and offers antioxidant protection in diets. The rising trend of health-conscious foods and growing competition in the market with a downward pressure on pricing are expected to create new opportunities for growth. The soy protein isolate market is likely to witness robust growth due to these key driving factors during 2018-2026. 

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Global Soy Protein Isolate Market: Notable Developments

According to the Good Food Institute, a non-profit think tank, the US plant-based meat market reached a gross valuation of $801 mn in April 2019. Additionally, recent reports by Barclays suggest that the plant-based meat market is likely to become a $140 bn industry by 2029. By 2029, the industry is likely to replace 10% meat diets. And, it is not surprising to see why. On one hand, startups like Beyond Meat, and Impossible Foods are grabbing headlines as they appeal to an increasingly young consumer base to try-out plant-based meats. On the other hand, meat consumption is extremely harmful for the planet. By some estimates, meat production and associated processes contribute to 50% of human emissions in the atmosphere. In an effort to curb on our emissions, growth of plant-based diets is a necessity.

This is a major boon for the soy protein isolate market. Recently, Burger King announced ‘Impossible Whopper’ with a tagline ‘100% Whopper, 0% beef’. The replacement of meat was supplemented by soy protein isolate. The additional requirement for protein in veg food, its increasing demand, and favorable consumer awareness are expected to drive significant growth for the soy protein isolate market.

Global Soy Protein Isolate Market: Drivers and Restraints

Soy protein isolate provide positive benefits to patients of obesity related conditions like fatty liver disease and inflammation. The rise in obesity and association of fatty liver disease with major life-threatening conditions like cardiovascular disease are expected to drive significant growth for the sor protein isolate market. Additionally, the soy protein isolate is approved for sale in over 12 countries with its claims to support lower cholesterol and for various other health benefits. The rising trends towards veganism and growing adoption by major fast-food chains are expected to be a major boon for the soy protein isolate market.

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Global Soy Protein Isolate Market: Geographical Analysis

The global soy protein isolate market is expected to register highest growth in North America. The heightened health consciousness, rising shift to products like plant-based meat, and estimated rise in sales of bakery products are expected to drive growth in the region. Additionally, the market is also expected to register notable growth in Asia Pacific and Europe as rising urbanization continues to drive increase in obesity and demand for health supplements continues to rise up.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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