Global Soy-based Surfactants Market: Snapshot

The key drive for the soy-based surfactants market comes from the growing preference of the oleochemical-based feedstocks over petrochemical-based surfactants around the world. The traction oleo-based surfactants has gathered broadly gains strength from the recent changes in regulatory and environmental frameworks in developed nations. High-cost concern and environmental pressures related to the use of petrochemical-based surfactants has been stirring research in the use of plant oils in several of the personal care products. Companies, most notably shampoo manufacturers, have shifted their sight on new, promising oleochemical feedstock sourcing for their products, particularly soybean oil. Advancements in enzymatic processes used in fermentation in surfactant manufacturing have opened new avenues in the soy-based surfactants market. Advent of microfluidizer technology toward achieving the aim of stable emulsions has also bolstered potential for revenue generation. Several other technological areas have also come to the fore. A case in point is increasing understanding of protein-based surfactants. This is catalyzing the applications of soy-based surfactants in industrial and personal care markets.

The increasing shift of surfactant manufacturers for using natural and renewable raw materials is a notable trend that has spurred investments in the soy-based surfactants industry. The trend for such alternatives is perhaps most noticeable in shampoos manufacturing among various applications in personal care sector. Researchers are coming out new model shampoo formulations particularly those based on novel soybean oil-based polymeric surfactants. In this regard, the use of anionic surfactants has attracted their attention to an extent. Growing array of studies on understanding the physicochemical properties and performance of such surfactants have opened new application avenue for players in soy-based surfactants, notably in personal care product formulations. Developed countries have recently seen a spate of investments by soybean farmers to help personal care manufactures tap into the growing potential of the soy-based surfactants market.

Global Soy-based Surfactants Market: Snapshot

The key drive for the soy-based surfactants market comes from the growing preference of the oleochemical-based feedstocks over petrochemical-based surfactants around the world. The traction oleo-based surfactants has gathered broadly gains strength from the recent changes in regulatory and environmental frameworks in developed nations. High-cost concern and environmental pressures related to the use of petrochemical-based surfactants has been stirring research in the use of plant oils in several of the personal care products. Companies, most notably shampoo manufacturers, have shifted their sight on new, promising oleochemical feedstock sourcing for their products, particularly soybean oil. Advancements in enzymatic processes used in fermentation in surfactant manufacturing have opened new avenues in the soy-based surfactants market. Advent of microfluidizer technology toward achieving the aim of stable emulsions has also bolstered potential for revenue generation. Several other technological areas have also come to the fore. A case in point is increasing understanding of protein-based surfactants. This is catalyzing the applications of soy-based surfactants in industrial and personal care markets.

The increasing shift of surfactant manufacturers for using natural and renewable raw materials is a notable trend that has spurred investments in the soy-based surfactants industry. The trend for such alternatives is perhaps most noticeable in shampoos manufacturing among various applications in personal care sector. Researchers are coming out new model shampoo formulations particularly those based on novel soybean oil-based polymeric surfactants. In this regard, the use of anionic surfactants has attracted their attention to an extent. Growing array of studies on understanding the physicochemical properties and performance of such surfactants have opened new application avenue for players in soy-based surfactants, notably in personal care product formulations. Developed countries have recently seen a spate of investments by soybean farmers to help personal care manufactures tap into the growing potential of the soy-based surfactants market.

Soy-based surfactants are of importance due of their natural origin, abundant supply, and multiple functionalities. These surfactants are available in the form of soy lecithin, soy protein, and soy saponin. They are often used in combination with synthetic surfactants to reduce the amount of synthetic surfactants. Currently various technologies are available for modifying soybean-based surfactants to achieve improved functionalities. Increase in environmental awareness and rise in usage of renewable resources provide opportunities for the use of soybeans in surfactants through advanced technologies. Key applications of soy-based surfactants include household cleaning detergents, personal care, industrial and institutional cleaners, food processing, oilfield chemicals, agricultural chemicals, and textiles. Lecithin is a highly used soy-based surfactant. Increase in environmental awareness and the use of renewable resources provide opportunities for the use of soybeans in surfactant technologies. Volatility in demand and supply of crude oil, environmental impact of chemicals, and increase in energy usage have hampered the conventional surfactants market. This, in turn, has boosted the soy-based surfactants market.

Rise in consumerism is propelling the demand for personal care products. This, in turn, is driving the global soy-based surfactants market. Soy-based surfactants are used in formulations of most beauty and personal care products such as hair care products, skin care products, liquid soaps, and shower gels. Additionally, rapid urbanization and increase in consumer awareness about health and hygiene have boosted the demand for personal care products. Growth in demand for detergents and other household cleaning agents is also fuelling the soy-based surfactants market. Soy-based surfactants can be used in products such as stain and odor removers, all-purpose cleaners, laundry detergents, dishwashing liquids, toilet cleaning products, carpet cleaners, and glass cleaners. Rapid industrialization, improvement in quality of life, and increase in penetration of FMCG products are some of the factors augmenting the demand for soy-based surfactants. The natural origin of soy-based surfactants is a key factor driving the soy-based surfactants market.

Based on source of origin, the global soy-based surfactants market can be segmented into soy-lecithin, soy-protein and soy-saponin. In terms of application, the soy-based surfactants can be divided into household detergents, personal care, industrial and institutional cleaners, food processing, oil field chemicals, agricultural chemicals, textiles, emulsion polymerization, paints and coatings, construction, and specialty applications. Specialty applications include lubricants and fuel additives, metal working, mining chemicals, pulp and paper, and leather processing.

The global soy-based surfactants market expanded moderately in 2016. This trend is expected to continue during the forecast period. In terms of application, the household detergents segment is facing maturation in North America. As a result, demand for soy-based surfactants is anticipated to remain stagnant or decline in the next few years in the region. Increase in demand for organic products and implementation of stringent environmental regulations in Europe are anticipated to boost the soy-based surfactants market in the region. Along with countries such as India, Malaysia, and Indonesia, China is the key manufacturer and consumer of soy-based surfactants in Asia Pacific. Brazil is the major consumer of soy-based surfactants in Latin America. Rise in demand for pulp and paper and agriculture is driving the spy-based surfactants market in the region. The soy-based surfactants market in Middle East & Africa is also estimated to expand substantially during the forecast period.

Prominent players operating in the global soy-based surfactants market include Saraya Co.Ltd., Loveland Product, and Sinerga Cosmetic Company. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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