Sourdough Market – Introduction 

Bread existed much before than other foods and sourdough has been there for longer than most other breads. Sourdough bread is a tangy bread with an airy texture, unique flavors, and is made by the fermentation of dough using naturally occurring yeast and lactobacilli. As sourdough is leavened using natural yeast, it forms a crusty yet airy rich-flavored bread, and these characteristics set it apart from other loaves. 

The sourdough market is likely to proliferate at a fast pace, owing to the shifting consumer preference for sourdough bread due to its numerous health benefits. Sourdough bread is increasingly gaining traction as its flavorful, keeps well, and is more nutritious than normal bread. As sourdough bread is easier to digest than the standard square-factory bread loaves, it is witnessing significant traction from consumers with wheat and yeast intolerances. 

Sourdough Market – Competitive Landscape 

  • In 2017, Puratos launched new sourdough range based on natural fermentation, backed by the recent investment the company made to grow the capacity and capabilities of its sourdough facility in Pennsauken, NJ.
  • In 2018, Swiss food specialist, Veripan, announced a revolutionary innovation in sourdough development with bio-preservative Panatura Protect. Panatura Protect enables bakers to use an ‘all-in-one’ solution for extended shelf-life bakery products. Furthermore, it has no chemical preservatives, no undesirable off-flavors, and no dough conditioners. 

Puratos

Founded in 1919, Puratos is an international group that provides a wide range of raw materials, innovative products, and application expertise to sectors such as chocolate, bakery, and patisserie. Puratos is headquartered just outside Brussels (Belgium), and offers products and services in more than 100 countries around the world. 

Veripan AG

Founded in 1992, Veripan AG is headquartered in Switzerland, and is a subsidiary of Panadoro Group AG. Veripan AG offers ingredients, recipes, and technologies for starch and fat-based foodstuffs, as well as products, machinery, and services in diverse areas of food systems and food engineering for bakery, dairy, and confectionery industries. 

Boudin Bakery

Founded in 1849, Boudin is a bakery headquartered in San Francisco, California, and is known for its sourdough bread. Producer of French sourdough bread sourdough pizzas, pastries, soups and sandwiches, Boudin Bakery currently operates thirty-two bakery cafes and three wholesale bakeries situated in Southern California, Northern California, & the greater Chicago area. 

IREKS GmbH,

Founded in 1856, IREKS GmbH is an international company in the food industry and is headquartered in Germany. Apart from IREKS bakery and confectionery business unit, the company is also active in ice cream products, aromas, Braumalze, and agricultural trade. It offers aroma and taste products, such as malt products and sourdoughs, function & process products; organic products, including organic sourdough, improvers, mixes, and malt products. 

Sourdough Market Dynamics 

Increased Diagnosis of Gluten Intolerance & Sensitivity to Fuel Sourdough Adoption 

The number of people suffering from gluten intolerance or coeliac disease has grown significantly in recent years. The diagnosis of coeliac disease has grown on the back of rising awareness about the physiological effects of gluten diet. Furthermore, with consumers becoming increasingly aware about gluten sensitivity or wheat allergy, they are consciously limiting the gluten intake in their diet, and are preferring gluten-free products. Bread being a staple food in several parts of the world, demand for gluten-free bread is anticipated to grow. As sourdough is gluten-free, the consumption of its products is growing at a rapid pace. 

Shifting Consumer Preference for Traditional & Healthy Food in Western Europe Propelling Market Growth 

Growing urbanization coupled with the accelerating demand for fast food products, including pizza, is fueling growth in Western Europe sourdough market. As sourdough pizza base freezes better than standard pizza base and also improves the taste considerably, it is witnessing increased adoption by the manufacturers of frozen pizza. Bread with a high GI score includes chemical constituents that are associated with elevated blood glucose levels. Consequently, Western Europe is witnessing demand for low GI food products, which is further triggering consumption of sourdough based confectionary products. Several bakery products’ manufacturers in Western Europe are developing and launching low GI sourdough items to appeal to a wider consumer base, which is likely to bring positive changes in the sourdough market. 

Sourdough Market - Segmentation 

Based on starter culture, the sourdough market is segmented into: 

  • Type I
  • Type II
  • Type III 

Based on application, the sourdough market is segmented into: 

  • Bread
  • Pizza
  • Buns
  • Cakes
  • Cookies
  • Waffles & Pancakes
  • Others 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

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10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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