Solar reflective glass, also known as solar control glass, is used to control the amount of solar radiation entering a building or vehicle. In the daytime or summers, it reflects solar radiation back into the atmosphere, thus preventing heat buildup in the building. At night or in winters, it prevents radiation from escaping, maintaining an equitable temperature in the enclosure. Modern solar reflective glass exhibits total solar reflectance (TSR) (a measure of how well a material reflects each wavelength of energy) of more than 80% without causing significant impact on the transmissibility of light. This is a marked improvement from the 15-20% TSR value obtained from using traditional paints and coatings. In many countries, buildings represent about 30% of the total energy consumption. In tropical climates, a significant amount of energy is spent on air conditioning in order to maintain a pleasant temperature; whereas in countries with colder climates, energy is expended on a variety of room heaters. A major energy source for regulating air temperature is burning fossil fuels which increases carbon emissions. Use of solar reflective glass is an efficient and non-polluting solution for comfortable living environments in various commercial and residential buildings.
Solar reflective glass usually comprises two panes of glass enclosing an inert gas, with a reflective coating applied to the inner surface of one pane which could consist of several layers and is composed of metal and metal alloys. Common materials used in the coatings include silver copper, zinc, tin, and titanium. It should be thin enough so as to not decrease the transmissibility of light. There are two major processes in which coating is applied to glass. The first involves impinging metal particles at a high velocity on the glass surface. In the other, glass is pyrolysed in the presence of a chemical vapor which condenses on the glass surface to form a thin metallic coating which reflects solar radiation.
Solar reflective glass is used in different commercial and residential building features including windows, doors, façades, rooftops, atria, and walkways, as well as in conservatories and green houses to maintain good climatic conditions for plant growth. Its usage in buildings is comparatively well-established in developed countries of North America and Europe. Despite the higher initial cost, the use of these glasses to maintain a warm temperature represents significant energy savings in the long run. Their consumption in developing countries such as China and India is increasing at a fast pace due to the flourishing construction sector in this region. However, it is restricted to commercial establishments as its high cost hampering its application in residential buildings. Governments are encouraging the use of solar glass by providing tax benefits to construction companies adopting environment-friendly measures. There also exists a significant market potential for solar reflective glass in the Middle East due to the hot climatic conditions and a considerable number of mega projects undertaken in this region. Growing economies in Latin America such as Brazil and Mexico are also increasing their usage of solar reflective glass. A recent technological trend in this industry is the development of ‘smart glass’ which provides dynamic solar control that automatically adjusts reflectivity to provide increased comfort.
Key players in this market include Asahi Glass Co., Ltd, Saint-Gobain SA, Heliotrope Technologies Inc, Chromogenics AB, e-Chromic Technologies, Inc, Polytron Technologies, Inc, Econtrol-Glas GmbH & C0 KG, Guardian Industries Corporation, Gentex Corporation, Magna Mirrors Holding GmbH, PPG Industries, Ravenbrick Llc, and View Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.