Solar Control Window Films Market: Overview
Window film is a highly thin film made from vinyl, polyester, plastic or any other material that allows the light to pass through. Window films are usually installed on the inner side of glass surfaces of windows in homes, offices, hospitals, boats, cars, and airplanes. Among the materials used for window films, polyester is a commonly used material, due to its dimensional stability, tensile strength, clarity, and ability to sustain a number of surface-applied or embedded treatments. Window films come in different colors, thicknesses, grades, and applications such as thermal insulation, heat and glare reduction, UV filtration, privacy, safety and security, and decoration.
Solar control window films primarily offer thermal insulation, heat and glare reduction, and UV filtration. These films can be applied on any glass surface by professional service companies or through DIY kits available. Solar control window films are used in automobiles, commercial and residential buildings, commercial and private boats, and for decorative purposes.
Solar control window films with heat rejection as a primary feature usually provide reduced amount of visible, infrared, and UV radiations entering the windows. These films are usually dyed or metalized (with a metal that can be transparent to visible light), which converts the incoming solar radiations into infrared radiations and send them back to the exterior through the glass. Modern technology has enabled production of ceramic window films that are non-metallic and without dyes that can cause discoloration of the film. Spectrally selective films function by blocking certain wavelengths of infrared radiations from the sun and reject heat without reducing the natural light.
Solar control window films with heat insulation feature are designed in such a way that they restrict the amount of heat transferred through the window glass. A low-emissivity coating is applied to the external surface of windows of a house to prevent the solar heat from entering the house. On the other hand, the inner surface of windows is coated when they are designed to provide heat energy to the inside of the house.
Solar Control Window Films Market: Trends
Regular window films are inexpensive in comparison with ceramic and metallic window films. However, the latter have an advantage of reduced energy transmission by as much as 80% over regular window films. Ceramic window films may cost higher, but they provide better service in terms of blocking of UV-rays and controlled heat transfer.
Solar control window films, as compared to generic window films, are not a subject to rigorous testing. However, standards have been formulated to maintain a quality level in the market. ANSI Standards ASTM D1044-93 and ASTM E903 relate to abrasion resistance and UV/solar transmission property, respectively. Major players operating in the solar control window films market follow these standards so as to ensure the quality of their raw materials and finished products.
Not all films are suitable for all glasses. Several factors are considered along with the type of glass where the film is to be applied before the selection and subsequent application of the window film.
In the recent past, there has been an increased demand for sun control films. It is observed that the demand increased exponentially, due to requirement for these films for architectural purposes in the construction industry (residential and commercial buildings). Development of infrastructure is a major driver for the global solar control window films market. Growing trend of energy-efficient houses is a major factor that has increased the demand for solar control window films, as the use of glass in the construction industry has risen (for example, the number and size of windows is large in open-plan houses).
Solar Control Window Films Market: Segmentation
Based on product types, the solar control window films market can be segmented into ceramic, metallic, and others.
Based on applications, the market can be divided into automotive, architectural (commercial and residential), marine, decorative, and others.
Solar Control Window Films Market: Region-wise Outlook
Asia Pacific is expected to be the leading market for solar control window films, owing to population size in the region. Increasing demand from the construction industry in the region is also expected to boost the market in the region. The market in Middle East & Africa is likely to witness decent growth, due to rise in construction activities. The global market for solar control window films is projected to witness exponential growth in the near future, due to increasing demand from key industries such as construction, automotive, marine, and aviation.
Solar Control Window Films Market: Key Players
Key players operating in the solar control window films market include 3M, The Window Film Company, Eastman Chemical Company, Garware Suncontrol, SOLAR CONTROL FILMS INC., Purlfrost Ltd., Saint-Gobain, Sun Control, Madico Inc., Polytronix Inc., and Solyx Films SA Pty Ltd.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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