Solar Control Films Market: Overview
A solar control film is a thin laminate designed to adhere to windows, doors, or other transparent building surfaces to reflect sunlight and regulate the internal temperature of a building. This temperature regulation is achieved by reflecting ultraviolet, infrared, and visible light that would otherwise directly stream through a transparent surface. Solar control films are mostly available in the metallized form. In some cases, they may be dyed to achieve the desired color in keeping with the façade of the building or any other surface where their use is intended.
Their greatest advantage, however, is that solar control films help save substantial amounts of energy on cooling a building. This factor has drawn home owners and building managers alike toward solar control films. Their growing preference for using solar control films over conventional window film has proven immensely beneficial for the market.
With temperatures worldwide showing a gradual increase, companies in the solar control films market stand to gain from massive opportunities. The use of solar films has now become commonplace in urban areas in tropical countries and in other regions that experience warm temperatures.
This report examines the trends that are governing the current growth of the global solar control films market. Among the many facets of the market that the report touches upon, the key ones are: Growth drivers, opportunities, threats, and competitive landscape.
Solar Control Films Market: Trends and Drivers
The global solar control films market is already a multimillion-dollar market globally. In the next few years, it is expected that this market will cross the billion-dollar mark. The key trends that will usher in a new phase for the global solar control film market are the spiraling interest in green buildings and a wider acceptance of energy efficiency standards.
However, it is the automotive sector that will lend the greatest support to the growth of the global solar control film market. With the sales of vehicles growing by leaps and bounds across the world, especially in emerging countries that are racing toward urbanization, solar control film makers have lucrative opportunities to profit from.
Since vehicles spend the better part of their lives outdoors, direct sunlight streaming into the interiors of a vehicle could cause the upholstery and decorative components to fade over time. Solar control films help prevent that by regulating the amount of light that passes through. This also reduces the need to keep air conditioning systems constantly on, ultimately allowing for greater fuel efficiency. All of these factors will combine to create strong demand for solar control films in the automotive sector.
Other positive trends that are at play in the global solar control films market are: the need for more privacy and safety in homes and vehicles, an upswing in the real estate sector in developing Asian countries, and consumers looking for films that can help reduce infrared emissivity.
Solar Control Films Market: Region-wise Outlook
The global market for solar control films by geography can be split into: Asia Pacific, North America, Europe, and Rest of the World. Of these, the warm temperatures in Asian countries with a tropical climate have proven to be conducive for the sales of solar control films as well. This has put the Asia Pacific region at the forefront of the global solar control films market. The use of solar control films is most commonly seen in commercial buildings (such as malls, offices, and industrial facilities) and automobiles.
Among the top companies in the global solar control films market are: 3M Company, Garware Polyester Ltd., Eastman Chemicals Company (LLumar), SunTek Window Films, Decorative Films LLC, and Saint-Gobain.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.