Global Soil Wetting Agents Market: Overview

Certain types of soils prevent the water from seeping to the roots of the plant. Sandy soil and soils that contain organic matter prevent the water from penetrating the surface of the soil. Soil wetting agents are surfactants that minimize the surface tension of water. Low surface tension improves the ability of water to spread across the surface of the soil. Soil wetting agents protect the soil and minimize the adverse effects of drought. Soil wetting agents coat the soil particles on a molecular level in order to water infiltrated into soil bed. Several types of soil wetting agents are commercially available for both indoor and outdoor purposes.

Global Soil Wetting Agents Market: Key Segments

The global soil wetting agents market can be segmented based on form, application, and end-use product, and region. In terms of form, the market can be bifurcated into liquid and granular. Liquid is expected to be a leading segment of the soil wetting agents market during the forecast period. The granular segment of the soil wetting agents market is anticipated to expand at a considerable CAGR during the forecast period. This can be attributed to the rising demand for this form of soil wetting agent from agrarian regions. Based on application, the soil wetting agents market can be divided into turf care and agriculture. The turf care segment held a major share of the soil wetting agents market in 2017. Continuous changes in the climate and adverse effects of drought are adversely impacting the soil quality. Effective moisture management is an essential factor for turf grass maintenance in dry seasons. This, in turn, is fueling the turf care segment. In terms of end-use product, the soil wetting agents market can be segregated into crop protection and fertilizers. Crop protection is a prominent segment of the market. It is led by the rise in demand for pesticide products in emerging economies such as Brazil, China, and India.

Global Soil Wetting Agents Market: Trends & Developments

The soil wetting agents market is largely driven by significant usage of these agents in turf care applications and increase in adoption of precision farming and protected agriculture. However, rise in environmental concerns and lack of awareness about soil wetting agents among farmers are hampering the market. However, increase in usage of bio-based soil wetting agents have high demand in developing countries are creating new opportunities in the market. Surge in population has created the need for high and optimum level of agriculture productivity. This, in turn, is boosting the demand for soil wetting agents.

Global Soil Wetting Agents Market: Regional Outlook

Based on region, the global soil wetting agents market can be classified into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. North America accounted for a major share of the soil wetting agents market in 2017 owing to the increase in demand for these agents in turf care application in the region. North America is followed by Europe. The soil wetting agents market in Asia Pacific is expanding at a rapid pace due to the adoption of better farming practices. The soil wetting agents market in Latin America and Middle East & Africa is anticipated to expand at a substantial pace during the forecast period due to high demand for soil wetting agents from emerging economies such as Brazil, Mexico, and GCC countries.

Global Soil Wetting Agents Market: Key Players

Key players operating in the global soil wetting agents market include VYOM Fertilizers & Agrochem Private Limited, Dalian CIM Co. ltd., Boading Fengba Modern Agriculture, The Wilbur Ellis Company, Bretty Young Seeds Limited, BASF SE, Seasol International Pty Ltd., Nufarm Limited, Grow More, Inc., MD Biocoals Pvt.Ltd., ADS Agrotech Private Limited, Geoponics Corp., and Milliken Chemical. In 2016, BASF licensed new soil wetting technologies. These technologies were co-developed with the Cooperative Research Centre for Polymers (CRCP) to help farmers in Australia to improve water efficiencies and increase yield. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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