Global Software Testing Tools Market: Introduction

Software testing is the process of detecting defects/bugs in designated software or application during execution and is a major part of quality assurance. Software testing is one of the most important phases in the software development lifecycle (SDLC). According to ANSI/IEEE 1059, standard software testing is defined as a process of analyzing a software item to detect the differences between existing and required conditions (i.e., defects) and to evaluate the features of the software item.

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Global Software Testing Tools Market Dynamics

Increasing need for Standardization/ Benchmarking for Defining, Improving, and Controlling Processes

Quality is the key to a company’s success. Software testing tools allow organizations to keep up with and meet current quality levels, and meet the consumer’s requirement for quality. Software testing tools help find bugs, performance issues, and security holes as early as possible. The software testing tools market is expected to grow across the globe due to the digitization revolution.

Heavy Emphasis on Documentation & Knowledge with Regards to Certification

Owners and managers do not have adequate understanding of standardization and certification of tools. For instance:

  • ISO 9241 standard evaluates the software quality of apps
  • ISO 9126 checks external quality such as reliability, usability, and portability in different types of smartphones (Android or iOS).

In current market scenario every industry has their own standardization. To manage this complexity organizations had to spend more for better result which is indirectly hampering the market.

North America to Dominate the Global Software Testing Tools Market

In terms of region, the global software testing tools market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is expected to dominate the software testing tools market during the forecast period due to strong adoption rate of these tools by small and medium enterprises within the region.

COVID-19 Impact on the Global Software Testing Tools Market

The COVID-19 pandemic is expected to moderately impact the global software testing tools market for a short-term period. The economic depression due to lockdown and shut down of enterprises across the globe has led to low investment in R&D with regards to software testing tools.

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Global Software Testing Tools Market Competition Landscape

  • In May 2020, Parasoft, a global leader in automated software testing announced the release of its enterprise solutions SOAtest, Virtualize, and Continuous Testing Platform (CTP), that are expected to strengthen DevOps team collaboration, making it simple for customers to manage virtual services more effectively as part of the test environment.

IBM Corporation

Incorporated in 1911, IBM manufactures and sells computer hardware and software and offers infrastructure services, hosting services, and consulting services in areas ranging from mainframe computers to nanotechnology. The company operates through five segments: Cognitive Solutions, Global Business Services (GBS), Technology Services & Cloud Platforms, Systems, and Global Financing.

Global Software Testing Tools Market: Segmentation

The global software testing tools market can be segmented based on:

  • Type
  • Enterprise Size
  • Industry
  • Region

Global Software Testing Tools Market, by Type

Based on type, the global software testing tools market can be divided into:

  • Manual
  • Automated

Global Software Testing Tools Market, by Enterprise Size

Based on enterprise size, the global software testing tools market can be divided into:

  • Small & Medium Enterprise
  • Large Enterprise

Global Software Testing Tools Market, by Industry

In terms of industry, the global software testing tools market can be segregated into:

  • Banking, Financial Services & Insurance
  • Telecom & Information Technology (IT)
  • Manufacturing
  • Construction
  • Wholesale Distribution
  • Non-profit Organizations
  • Chemicals
  • Food and Beverage
  • Retail
  • Others (Hospitality, Government, and Public Sector, etc.)

Regional analysis of the global software testing tools market includes:

  • North America
    • U.S.
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Russia
    • Italy
    • Spain
    • Nordics
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Singapore
    • Malaysia
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America
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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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