Global Sodium Malate Market: Overview

Robust industrialisation has led to extensive research and development in the chemical industry. With continuous innovation many by-products and compound are being derived from primary chemical formulas. Sodium malate is one such organic acid which is derived from sodium salt of malic acid. Malic acid is an organic acid which is formed by fermentation process of natural sugars. Sodium malate can also be obtained naturally from the plant source such as unripe apples among others. Sodium malate offers broad spectrum of industrial uses among them the prominent ones are food and cosmetics industry. In food industry sodium malate is used as food additives which not only helps to enhance the flavours and appeal of the food products but also helps to prolong the shelf life of the processed food by acting as flavouring acid and pH regulator. Sodium malate is also used in wide range of cosmetics products by acting as humectant

Global Sodium Malate Market: Drivers and Restraints

The sodium malate market is primarily derived by the drifting food trend towards processed food which involves extensive usage of food additives to maintain their perishability. Sodium malate is predominantly used as food additives. Sodium malate is characterised by peculiar properties such as buffering agent, acidity regulator and flavour enhancer leading widespread application in confectionery, soft drinks and other food products. Thereby, propelling the market growth of sodium malate market. Moreover, extensive research results on sodium malate and its compounds have shown that they act as substitute over sodium chloride in form of eka salt and thereby reduces the salt consumption in the diet. Therefore, potential growth is to be witnessed during the forecast period as food manufacturers are preferring sodium malate over sodium chloride in manufacturing of low-salt containing food products. Thereby, upwelling the growth of sodium malate market. Apart from the food industry, sodium malate finds exacerbate use in the personal care products as it acts as skin conditioning agent in form of humectant. Hence, rising demand for skin care products may support the growth opportunities for sodium malate market.

However, sodium malate is not recommended for pregnant women and children as they lack the enzymes to metabolise its compounds. Furthermore, excessive consumption of products containing sodium malate by people prone to low blood pressure leading to increase in risk of lowering of blood pressure. Hence, lack of warning labels of the permissible amounts to be consumed on the food products may restrain the growth of sodium malate market.

Global Sodium Malate Market:  Segmentation  

On the basis of product type, sodium malate market is segmented into:-

  • Monosodium Malate
  • Disodium Malate

On the basis of end use industry, sodium malate market is segmented into:-

  • Food & Beverage
  • Personal Care

On the basis of application, sodium malate market is segmented into:-

  • Flavouring agent
  • Acidity regulator
  • Humectant

Global Sodium Malate Market:  Region wise Outlook

The global sodium malate market is categorised into seven regions, namely, Western Europe, Eastern Europe Middle East and Africa (MEA), Asia Pacific excluding Japan (APEJ), Japan Latin America and, North America. Asia Pacific region is expected to witness potential growth during the forecast period. Owing to increase demand for processed food and emerging research opportunity in food industry due to easy investments contributes to explorative growth of sodium malate market. Europe may account for substantiate amount of growth over the forecast period. However, with stringent food regulation norms prevailing in Europe, it may affect the growth prospects of sodium malate market. North America is expected to account for significant share of the market. With rising demand for skin care products and adoption of processed food accounts for robust growth of sodium malate market.  

Global Sodium Malate Market:  Key Players

Some of the key players identified in the global sodium malate market includes: Qingdao Twell Sansino Import & Export Co., Ltd, Sigma-Aldrich Co. LLC., Zhengzhou Ruipu Biological Engineering Co.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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