Sodium Laureth Sulfate is the common ingredient used in the personal care products such as hair shampoo, body wash, face wash, soaps and tooth paste. It is also used in the laundry products, dish washing detergents and hard surface cleansers .Sodium Laureth Sulfate is alkaline substance with very high pH and belongs to Alcohol Ethoxy Sulfate (AES) group. Sodium Laureth Sulfate is the anionic detergents used as surfactants due to its excellent cleaning, emulsifying, wetting and foaming performances. The foaming property of Sodium Laureth Sulfate helps to remove the dirt immediately. Sodium Laureth Sulfate is prepared by the ethoxylation reaction of dodecyl alcohol. Biodegradability along with good antibacterial and antimicrobial activity make sodium Laureth Sulfate to be the right candidate to be included in the personal care products. Sodium Laureth Sulfate is usually considered as a comparison substance for measuring skin sensitization.

Sodium Laureth Sulfate is segmented in terms of its physical form   as white to yellowish paste and colourless to yellowish clear liquid. White to yellowish kind of sodium Laureth Sulfate is found in common. Based on the application of sodium Laureth Sulfates, it is segmented as personal care products, cosmetic products and detergents. The surfactant property of the sodium Laureth Sulfate is used in the personal care and detergent industry whereas emulsifying property is primarily used in the cosmetic industry. Biodegradability of Sodium Laureth Sulfate both under aerobic and anaerobic condition makes it the right candidate to be included in the personal care products. 

The Sodium Laureth Sulfate market is expected to witness a robust growth in the current year and is expected to follow the same trend in the forecast period (2016-2024). The demand for personal care products (hair shampoo, face wash, body wash, tooth paste etc) exists in the market, out of which hair care industry is the leading one. Awareness of personal hygiene along with increased consumer spending on luxurious products and rise of new grooming products (hair conditioners, gels, multifunctional products-anti-aging, cleansing, UV resistant )  are the market drivers for Sodium Laureth Sulfate . The use of sodium Laureth Sulfate in floor cleaners and car wash soaps are another important factors that drive the market. Aggressive marketing of all these products through respective channels and media has also helped to bring about major consumer awareness. The benefits of using the Sodium Laureth Sulfate products outweigh the risks associated with it and this factor is responsible for the manufacturers to focus on more products based on Sodium Laureth Sulfate. The only restraint in the market of sodium Laureth Sulfate is the cases of skin irritation and inflammation which resulted in the regulation of the product.

The global market for the Sodium Laureth Sulfate has been segmented into regions ie, North America, Asia-Pacific and Europe. Major manufacturers of Sodium Laureth Sulfates are based in Asia-Pacific region, primarily in China and India followed by North America and Europe with key players in the personal care industry.  The market growth in the European region shows sluggish growth due to saturation.  However, in European countries, there is   high demand for waterless personal care products with superior quality. Africa remains a potential market due to rise in personal care industries in the region.

Major players operating in the global Sodium Laureth Sulfate market are The Dow Chemical Company, ZHENGZHOU ALLIS CHEMICAL CO.,Ltd, Stepan Company, TAIWAN NJC CORPORATION, Hebei Bossory Imp &Exp.Co., Ltd, BASF SE and Titan Impex LLC, Alpha Chemicals Pvt.Ltd.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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