Soda (baking soda, alkali metal oxide) is found in chemical compounds containing sodium such as sodium carbonate, sodium bicarbonate and sodium oxide.  These compounds are used in various industries such as food and beverages, paper, and glass. For instance, soda bread is prepared using sodium bicarbonate which is otherwise known as baking soda. Soft drink which is a beverage containing sweetener, carbonated water and a flavoring is also known as soda or pop soda. Companies manufacturing soda also manufacture soft drinks by blending various ingredients with artificially carbonated water. 

Research and development and carbonated beverage manufacturing are the primary activities of companies producing soda. These companies are now focusing on brand promotion to gain advantage in the highly competitive market. Major products covered in the industry include regular carbonated soft drinks, diet carbonated soft drinks, and sparkling water. Among these, regular carbonated drinks account for more than 60% share of the market, while diet carbonated drinks hold over 25% share. Sparkling water constitutes the rest of the market share. Major buyers of these products include supermarkets and grocery stores, vending machine operators, gas stations and convenience stores, warehouse clubs, and supercenters. Grocery stores account for more than one-third share of the total market. This is followed by gas stations and convenience stores, warehouse clubs, supercenters, and others, which account for rest of the market share.

The high per capita consumption of soft drinks is the major factor driving the global soda production market. Additionally, increasing demand in supermarkets and grocery stores is another factor fuelling demand for soda production in the market. Introduction of zero-calorie soda products has also boosted demand for soda production. Substitutes such as energy drinks, sports drinks and bottled water have also contributed to higher demand for soda production across the globe.

Increasing awareness about health and substitutes for soda drinks are likely to hamper the growth of the soda production in the market. Strict regulations have also adversely impacted the growth of soda production in the market. However, manufacturers are now focusing on introducing new products that would satisfy the needs of consumers.

North America, Europe, Asia Pacific and Rest of the World (RoW) are the major segments of the global soda production market. In terms of volume, Asia Pacific is expected to be the largest market due to rising demand for soda in the food and beverages industry in the region. North America and Europe are also anticipated to boost demand for soda production owing to increasing demand for soda in gas stations and convenience stores in these regions.

Some of the key players profiled in the global soda production market include The Coca-Cola Company, PepsiCo Inc, Dr Pepper Snapple Group, Inc., Faygo Beverages, Inc, Cott Corporation, Jones Soda Co.,  PARKER\'S ORGANIC JUICES PTY LTD, Nexba, Trend Drinks, Kirks Originals, Saxby’s, Dydo Drinko INC, Suntory Holdings Limited, Japan Tobacco Inc, Asahi Soft Drinks Co., Ltd , Tru Blu Beverages  Pty Ltd, Ito En, Ltd, , Sangaria, Vitasoy International Holdings Limited, Hamound Boualem spa, Infri Cia Ltda, Sumol + Compal S.A., Perrier, Britvic plc, Ambev, Aje Group, Bickford’s Australia, Bundaberg Brewed Drinks and Pacific Refreshments Pty Ltd. Among these, The Coca-Cola Company accounts for the largest market share, followed by PepsiCo Inc and Dr Pepper Snapple Group, Inc. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Soda Production Market

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